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Research plan

What to research:
1. Medium
-What is a music Video?
-How can it interest viewers?
-How long of the music video is a suitable time

2. Genre
-Conventions of music videos
-Examples of camera angles, lighting, narrative and mis-en-scene within the genre

3. Content
-Any certain location that fits with the genre?
-How should the actor perform to suit the genre?
-Any editing/camera work/lighting that can divert it into the genre?
-What mood should the actor be?
-What type of clothing should the actor wear?

4. Artist/ professional
-Looking into 2 artist within the same genre
-Discover how they produced their music video
5. Target audience
-What age group to focus
-What’s the most common age that would watch a music video?
-How long would they watch of a music video

6. Platforms
-Where is the most viewed platform?
-Is it suitable for a music video to be on a certain platform?

7. Practical task
-Test shooting
-Will the colour grade make an effective impact or make it look unattractive
-What camera settings

8. Actors
-Audition possible actors
-Needs to fit into the correct profile

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