INTERNATIONAL BUSINESS

Subject Code: Credit: L+P: 4+0

Teaching Hours: 60 Hrs

Unit I:

Globalization – Activities of International Business, Reasons for Firms to Involve in

International Business - Foreign Direct Investment – Benefits of FDI

Unit II:

Culture – Values, Norms, Determinants of culture, Understanding Major Religions.

Foreign Exchange Market–Meaning of Exchange Rate, Determination of Exchange rate – Fixed,
Flexible and Managed

Unit III

International Strategic decisions –Meaning and Features of Licensing, technical collaboration,

franchising, turnkey project, strategic alliance, joint venture, wholly owned subsidiary,
outsourcing

Unit IV

Meaning and Concept of Balance of Trade and Balance of Payments ; International Monetary
Fund (IMF) – Objectives and Functions, World Bank – Objectives and Functions ; WTO –
Objectives and Functions.

Unit V

Trends in International Trade and Documentation: Multi-national Corporations - Types, Merits

and Demerits. Import - Export procedure- EXIM Documents- India's Export and Import Policy-
Custom and Tariff Rationalization

Books Recommended:

1. Elements of International Business: S.N.Chary.

2. International Business: K. Aswathapa.
3. International Business & Environment: S Sankaran
4. International Trade: M.L. Jingam.
5. Internationak Trade: Jaganathan.