Professional Documents
Culture Documents
Advert Campaigns
Advert Campaigns
Advert Campaigns
Mise-en-scene: a child looking around the ages of 3 – 6, lays on a hospital bed surround by
nine hands, all doing the thumbs up hand sign. The picture is filled in with a black and white
filter creating an ambience of sadness, death, dullness and surreal almost as the event is in
the past or in no correlation with those who have their thumbs up. All element within the
mise-en-scene are combined to illustrate how ineffective it is just to “like” the post. The advert
is highly effective in getting the message.
Mise-en-scene: A close up
shot of a female’s lower half
with a phone in her back
pocket. Within the pocket
there is hand covering the right buttocks, almost as if it was groping her butt. Following this a
text says “sexual predators could be hiding in your child’s smartphone”. The hand in the
trousers creates a high sense of absurdity and awkwardness. This bold element will motivate
and fuel parents to make sure their children are safe online to ensure this does not happen.
This advert is highly effective in illustrating the message.
Unit 15 LA 1