ete ler ereFISHING —THE MOST DEMOCRATIC, RESTFUL, NATURAL AND UNIVERSAL SPORT! By CHARLES HEDDON, Praidect ofthe Heddon Company "There are few anglers in Penitentiaris,—the “sh ing bug” and the “crime bug” seldom reside in the samme person, From George Washington to Franklin Roosevelt, many of our Presidents have been ardent fishermen, According to Ex-President Herbert C. Hoover: “The moral and spiritual forces of our country do not lo fheteinte tine The evous reat te eae Pinon ofthe tara ow oft find Ghame our ‘ieKedness For. youth and adult, there is no more beneficial ausilary to education, than to commune with Na- ture in her woods and ‘on her waters. ‘The refined angling spirit cannot sin against fellow mortals, nor against society. As Ex-President Coolidge said:— «There ts an inde- fcribable spiritual charm Inthe gente art of ishing. It afordo & refreshing leisure, a stimulation to the body anda benedict tion to the soul. ‘There la something natural, homely, whole. ‘some and unspoiled sbout the fisherman which we shall all do well fo cullvate? Modern angling methods fire the imagination, and challenge the skill. ‘They also appeal to the sense of good sportsmanship and the finer human sensibilities. Fishing is now in- tensely pleasurable and engaging , since it has eliminated the prosaic,— the old-fashioned “sitin-the-sun-and-vait” methods. Liberty Magazine says editorially: ave eal ‘ishing to improve of mankind Col. Charles A. Lindbergh's father is quoted as having said:—“The first time I really became ‘Scquainted with my son was when I took him on 8 fishing trip.” ‘The amos. prized benediction that T eccived from my own father — “Jim” Heddon, as he was affectionately known, — is the ardent love of angling, which he instilled within me, It is doubly rich with memories of happy hours together. To Fathers and Mothers, my message suggests that you take your children to the quiet woods and mystical waters. It is Nature's best antidote for the innumerable besetting sins of modern society. Cordially, CHARLES HEDDON The Heddon Guarantee EDDON TACKLE is made to give “Value received—plus,” and to meet. the demands of quality and service. It is made as near 100% perfect as skill, knowledge, and ingenuity: will permit. Every article is made of the best materials obtainable, and suitable for the pur- pose; and should any tackle prove defective in manufacture, or fail to render’ the service which should reasonably be expected, Heddon agrees to replace it, or repair it, or adjust it satisfactorily, or refund the purchase price. JAMES HEDDON’S SONS, Dowagiac, Michigan Battle te CHARLES HEDDON ‘Piste U8. A. Conight 984, James Haddons Bone, Dowson, Mlk, (1Why Heddon Baits ? Because they do catch more fish as proven by their outstanding Leader- ship in “Field and Stream’s” National Fish Contests for 22 Years, _ Been-There” Fishermen profer Heddon Baits because they are the original wooden minnow ind of recognized highest quality. Futhermore the experienced fisherman knoe (et ae, bait must be a real fish-getter or Heddon would not make it. Heddon Baits cost slightly more than numerous imitations, a difference that is more than Justified by the difference in quality, and their serviceability. Nothing but the best goes into their construction; the choicest of seasoned cedar and gum: Food; the fastest colors and the highest grades of paints and enamels; and the best eee hooks, imported from England and made especially to rigid specifications, Helios bretea first copper-plated and then nickel-plated to make them as rust-proof as possibie, <— ane. Doubly Secured Hooks on Heddon Baits slats x t Save you Many a Fish Cannot twist loots, yet easly changed. Held by TWO Screws ooka will not revolve or vat off or pil ut because they are denny reve wit ite Heddon pond hook tiene, yet "ook Res Dosby Seared {28 etally be removed to replaces broken None Reng: 2 Tomer ante Dana Sold et eco sng oan Nok, "Hooks be Seah eR fuck or damage the bai "FISHINGI" An approoiation by IRVIN S, COBB g 1,,£0F one, aR proud to call myself a fisher and with the fAshoimen stand. Ours is a venerable and'a nobis and eheafte fel sport, To practice it Ie good for our ainds sed Sn bodtos. | fo Iie about our tisning afterwards, makes tho iaagi— J nation nore flexibie: But to got the aaxinun of enjoyment out of this favored < pursuit of ours, the fishoraon must have the right aseh oe Jnvin 8. conn” tackle, Tightly’ and honesty bullt. the ‘aschorana Hoddon's Sona Bakes such tackle as’ I Ponsredues Own tres will. Because of the uniform excellence which T it affords mo ploasure to tender to the present weabore of the soem teas Yoluntary—and unpaid-for—tribute, May’ they Live iene Sed toy’ and nay they go on making fishing daokis for thiy natienees Tah fishorvonen! The SAME bait got 4 “Field ‘& Stream”? Prize Winners —2 each year (1928-1929) Here's a record that's hard to beat, — Two whoppers in one morning’ and both of them Prize Winners in “Field and Streamm's” Natonsl ek Contest for 1928, He used Heddon Rod, a Heddon Resh, x edie Bait, and'a Heddon Line, 100% Heddont 3G. G-M; Atwate (at aha Nore, Vac FADS eerie bovis pac And in 1929 Content Mr. Atwater and Dr. Savage landed fico more Prize Winners! And on the same old Heddon BaitTransparent and Indestructible “Spook” Baits Made of “Fish-Flesh” Material Hlere at Last! ‘True “Fish-Flesh” Appearance that is Irresistible to ALL kinds of game-fish. Now you can get what you have long wanted in baits, in Heddon’s new Semi- FRANSPARENT. ones (the “‘Spooks”);— and in several proven fish-getters and most popular models, “floaters,” and ““underwaters.”” NOT made of Wood, but Transparent. Wooden baits are very effective, yet they lack that vital thing, — that “true-fish-flesh” appearance of live minnows, whieh is ‘obtained by the “fishy,” scaly, iridescent material, an exclusive Heddon feature. Users of ‘these “Spook” baits report more fish with them, than on any other kinds of bait. Indestructible Finish and Construction. Hooks will not pull out. “Rough special chemical proces, the clr and beaut nih ave Desa «part of the body tell. ‘The finish will not come off; even when ground in the jaws of ish with sharp teeth such as tuskies pike, pickerel and sale waver ch. Trach bat is guaranteed to outlast Sny humber of wooden ones, They cost a little more to make, but to the angler are well Solth the diference because of greater fsh-getting powers, plus indestructbilty. Packed in Individual Boxes, and in Display Boxes, and on Display Cards “Vamp-Spook,” No. 9750 Series. (3-Hook Model) ‘True “Pish-Flesh” Appearance — Indestructible and Si famousVarmp" model, shaped ikea pike-minnow, E Collet for all game fst. Out-lasta many wooden lures. Length 434 inches, weight 94 02." ‘Three treble hooks, Pe eR ” Mh Ne) e.nnent enn gn oe eaaX@; 9500 (2-Hook Model) No. KF9750 King-Fish Model “Vamp-Spook”” A-Kitler” for Kingfish and other salt-water fis . ‘The fashing metal jacket encircles the middle of the bat, and attracts the Colors Zak and coutere the strike. ‘The fnish is practically indestructible and bait Nx KEIR, — White wd Red Sail outiast's dozen wooden lures. Metal ttings and jacket of stainess metal. $5. Epetdu— sia Har, Tength £04 inches. Wesght 1 ounce. "Three large treble hooks. eas No. 9730 Jointed ‘*Vamp-Spook” Not ant ameter Joted bat but ee Una, mat - e sen mr eg Sina and xf ee aodetn apex od eon inset poeleyaetn investing ash, earl r rae ea ATE Ebel Be Wu ERR. Ee Ee, Ee Risto: RGHeY Gogo SEP im, gaat pre pig? ‘ins Longe 2 ollne tnd cx iE AU Kinds of f ‘on "Spo0)’, Baits More Transparent and Indestructible “Spook” Baits “River-Runt Spook” No. 9110 Series (Sinking Type) Pe ide, bat x marvto abot! Ine at never ould. cdon’s new Semi- ‘etters and most cma ety lg fre fo Vary eactive fo ur fang e SS Welh ataacine wing Seton. Holey TEE Eee ete of Teche Booka Longch 5 lnchon Went about ry effective, yet ie cd innows, whieh is i we ature. Users of ot bait. “Basser-Spook” 9850 Series (Floating Type) 8 Hooks Dyptating amen ere sin of the Han Bane” si a part of orieapgen Oy iets aes wil abas nate Sede To outlast my weit ounce Tee i ks er are well No-gast Ralabow, Ne. 9850P Shiner Scale as EEe Gee. Sie eS Jel) uh 4.00 "See Haaser Spook Nessie SOROHS EES Pach 8.08 ew OpseMesh Mode ree am “Musky-Surface-Spook” 9170 Series (Floating Type) (Sev alto “uahy-Famp" on Pose 8) Bitssseeet ate tient Settee eno bak ee eta a rand kh eee Schte RENE por the liveliest, most oa Ail game tah Sand outdoes the “on, Inderal lures. Length 4 hook, Pike Seale a “Torpedo-Spook” No. 9130 Series ‘Doderyater Sane Bat ~ Teaneperent —Indotaciie asm fot and roar tration ring ation, The Took sc "tet nar” Log ache SE $a aa RENE BRS. “Dowagiae-Spook” No. 9100 Series ect a ack, B08Famous Heddon “Vamp” Family “Old Ri (Gee son ihe ‘new "Vasnp-Spook Tranapar ea Vamp fel a haven tnt an 04 Baby Pie Mong, 9 Ft red rea ee reste Sy A i tt you will always & Hem Beinn iat = oe rake Speci we — 16)Se ter BE i % As far as the fish are concerned, these baits are just as attractive and “Old Reliables” Aglajs eteh nsec bone of te expestenged aloe _you will always find a good assortment of these proven "ures. Many of them are still “favorites”. ‘The Basser (8500) and “Lucky” 13 (2500) eal “Planing ale” Seger: ad Seimei a Ee irene WOE Ox 3 Exams lat at rate nde sie Ses tebe atl hy eit tes St yet face fusee Wh Beay tyre’ tat, Yer Fuh Se nyt eke, ee ee es Shem Leathe Soran ected yep crea devon ge Pi, a EP nee ten 1 sa rept wack g 0 Soave pecin modls C8400 C2500 ea fo than Sa "Phne ba ae lghy ress wit exten henry Hooks, ‘Tad Polly Baby Crab ‘eee sie moran eb boas dubia daar 1901 Rainbow [seak Yellow Perch Scale RE SAN tea mre oy Sebo Ravages ee eo, ‘Btaninh Bite Sexe Wel tesa Ea orks Eee | i Thee on by stall pros that make every dab With Pa Cath elves Weed tine tae iptatiet Bada Yoon tom "Tame" 930 1213 Lam “Sapersernee™ $1.00Special Underwater Baits Se ae eee ee Piss tcp "natrd nS nve ren mado, Pa, eas when a ater ural. Hapecaly afte ole Noe. Seanh ed tals River Runt No. 110 Series. Little, — but what a Fish-Getter! "Bait the ssn pope cy yor on et alone Sed aoe “Renter Speak” T_T arty ah Sound ay ges Ske Smior al pan hk tondehne Saleh ends mene eur al wk re hse eshte ae ie ae al were ee Smokie SME A "Sees xe ey careaieenris te Se ictrt Se tu Wit pel Stor Speci, Rad Hod Heddon “Torpedo” > TE 3 , ¢ BLA EAS See Ss Be yon tem Way ie aoe i hatches“ fai Way, Ret Head und Ta an 1 Pazey Gren Bock ae sade) fer Susie ed Nad Hiss 182 Whit ead ane 4 heaton ale with Port Sty Heddon Stanley “ACE”, “KING” and “QUEEN” Metal Lures RES ore dep: ithananh dems iat 290 “KING” and 280 “QUEEN”? twisting” Ai Mica na and Gnite (QUEEN No 250 Seen Calor 2067 aay he sane action and sntraton and bose otro i 30 sen Kin, ERAS Sete Er GE He Nothing can eq ‘Many fabermen ‘success with the Prefersed by ex Plekerel, ete. The, £ 0,8, tt Ss eoatoise Letns. Heddon Surface Baits Produce “Smashes” [Nothing con oqual the thi of socing the big ones come to the surface and smash these special surface lures, Many fishermen vse nothing but surface lures for Bas, Musktes and Great Northern Pike, and report great success with them. Here are several “old reliablee” that every Ssherman should have, ete Getter! Spook” A Deadly “‘Old-Timer”, the “Super-Surface 210” Praferrod by experienced angles, who ell ua “it’s the best all around lure ever mado” for Base, Musklce, ‘eahd-by” with thousand of fishermen al over the country. ebsangy ity abd git wey sac” Haare enka {RDIy card 2 Guat frig estog i thnfumisoun SSMASTEy rate Bay yt Rady Rat SURFACE Seal for taht meee a No. 170 S. 0. S. Wounded Minnow — wate or "tay" at ore sere Veer tempting! Looks nay we othe Icy bg anon. "Sine on Sa” deste en iMate aoe Ae Be er sor ts anne LEAR SA al Lures Sete ink pee, crate _ A No. 260 “Surface Minny” A foertee fotng snes Ine tht eta op» Bott SER Lene Bi inn” wane Sart SOME THe ele a ACME Wior'™* RCIRP gost ase Bach, $60 No. 350 “Musky Surface” Efatees ME 1a 3608 Spattad No S890 Gres Sele ‘er 26 1Ne.382, Wate and Rad Ne 359P Shine Sele tate ina mea sie aSome More Favorite Fish-getters New! A Fur-finished Mouse Bait No. F1009 Mendow Mouse No, 4000 Enamel Fin . No. ago a de Zaragossas” of Florida (Two Models) Pend a Se ‘oy fee gop Hat Moen Fie fn wa ets gy lw ter FRETS ETRAS EORTC RST ieee Ei Non a fn body and taree eble Rocka. Langs 655 SONS ae Light 1 Tackle Salt-Water Specials Ente tartare ee Fe ad. Sak nts ere St ra eh sana ite ae gece eee Mga hiss Sage ee ok eee ma ok A New Indestructible Body and Finish. Hooks cannot pull out. Heddon No. 9600 Salt-Spook tnt pol et hip and woul latent Pi “Metal-Minn” No. 510 Series (all-metal body) Necete waited Weed eStats Ser Pica yy “Old Reliables” Salt-Water Specials (Wooden Bodies) $0 SERIES = Boy ath 24 lnc, eh 5 oon 1,00 SER — ely eth 99 ince, mht ene ‘anaes Body Ga Sie, ma Hand ad 88 (hi Wits BOW, Cid Spee, ned end Rach 8 Another “Old Reliable” Salt-Water ree (Wooden Body) Ws Boa > Hed Ex< ‘The New Winon: fn nickel and anglers. They ha nd are guarante arses uc Mate of be ines tourhest Aled an polish ial expactty 100 Thor No, 108-F with § Bini Agatine Li ing Pins Bach No, 106-P. Sint ‘encoser, nor Cl Tine Capacity A Spoc-encloser soStanley Perfection Weedless Hooks ‘Weedless and a “sure hooker” because of tho HINGED weed-guard — mans — BEATA EES an wn ete to rehe otnot Bese Gees ERE teen and 60; Kendall eck, ete Perey Boge EES Re a Ao, 5 with te ation apices Seana Se erie EE ES TSP OF aces seus Kea ‘Seale Ee Ton band 0a 5c a her forme rors ot rope loans Heddon - Winona Reels — "Sra fire Excellent for Bait Casting and Trolling. Extra Line Capacity eaten Te Bt boee any adeno ry ann tation ae Try tandem Bie hom Relahve many adantag nd oy ull tng alten a ery bape peel a ace contrat “Eccl, rl mad nd ee i feito ay ‘tre guaranteed to give satisfaction. "In casting the thur ‘is done on the hub, and not on a wet line, ble de te ha ok ola ee Re saves much thumbing and backlashes. Thumt nary Tea ea oats aa = "Y The new spool-encloser les the circumference of ES .iariemventcaraa Sere eet Se Ta ant nee pe aie goad cg ee a ene ie Peete iene hee tg ta gate eae Ale, fy ncaa toe, peat, BX pene lee it See Tepes pe Seas ronan Teen No 08 F erie bates eda Pe akan lat dined and polahed,, Diameter of reel 434 in Nor Spiga irae AA No, 108-F with Spool-encloser, Click and Thumb-drag Ding Again tine Guide with Line Capecty Adjust es cnc Se, Sri oa eset jclover, nor Click, but he Peat has Thumbedrag brake and Line-Capaclty Adjusting Pins. Hach %costs ue “sotaans pax soaod jo pou y “amudos UES 20200] uh Z pUNY Sm “ATNOY g “NODE FAS—STOIE-ON poy LAMP 0 SuyTTOSy, Sree oxieag “anag Jomren denleng omeNeaRoNy SEE Tale IIS we oa pmo Ajptoorpued ‘ip vooutoug “postop sod jt a(gesoural A ‘ twain, “di3 preasoy ane PHS EA 31 BUPA. rst¢—(aoeg wondonop mode ont weal P8'S By Pood Supa wipe son one RapyoO| aks asso omen og) sw smIND ,aTRI-OFT, ABU ose Uo OPUEY a8 ON, “FOL contre U3} 04 Pr ‘spor ooqureg nopport ao ou Hf Puno} sou¥(eq Pus [oof ‘iaiom outa ony pousmon' ase Ogu Sy Aepades PU olsaeH Nsas ony ajo Hose Key SoPUEH WFNS qWM spoy Funse reg spopoy oxnJoq— 19TE “ON oorsrs ‘ong “Pox mOMed Y “FoPMA Inoy “sBUOI “Uy Zs PUNT “sIUO “y} 9 “A[UO LONDS BNg—SISIE ON -poy Lysnyy 20 SUNOS, ‘wpm ovis oumaep “uy jomeae ooqureg oter-ua0zq wots wat ME Denon dioizospey “dy onsen. aruyToorees aoeyq pw GU eat a00 10> He SLE, Supposing pes pooy pi eg Poncewed wN TSI ON = : INET, =. or arin SIPUPH SHO WA poy Zupsey seg opoy] oxn’Joq— TsT¢ “ON Fr rez cores ote 2 “s0q ov sytem oy JopBue Abie soy ,(0d-opy, 8 Aas, — ‘Baudesp omy tt op 8 a pamfuy ueeq 30u sey [ooqs ay} Jo amponays otf Hue “suOanpor Weppns 40 sBudUIL Screg ar soae pie icy sonal gfas a ene meee wees ee Dasma pur poesengaee ome rooporn magenta oot eee SyIReZ soup Jo ouou put ‘ooqureg put joa aurea sags wong neg ae ayo yt Halbp poe tor setae sep . joaad y “It qooprad oF gunowre ex} 3209 sey ay TPOM-OOOOOLS V sHORVIGU 30 ,,7P],, ouLseIN ou ‘Cauay-dn OU ‘pHs 10u ‘Jo01g po7107) ~MOTIOH BOppeH] JO SP “TMOG om GOLA TAL oquinq ysouy oy su GET sppoy Buysny ea OUTT AL squSioa 3y3 sozis ona) -wonomsuoo pow ALL Uy puow youl omy ore 5 spo wpe yey ozqEat nok soqer ‘sous fing pas worse aomb eay ‘eouereg st [00} PE ‘“an3uans pus oves8 6 o0s pure ouo dees 04 yonp 1e {Ajeanjoodsas ‘g “ON ue S4z “ON “2 “ON are yore aaa pue “It ‘opuur atou aze spor esau Jo soda) PIUPUEIS aN, 04 BurauI0s ‘pou. At 30 sod, oor, ‘od » rem94 ‘seuojmpuce io 4epun pun frredwios Aun uz ouo uno 9 m8 NOK [SMBOYIOOMY 8UoULIOYsIy onary, — spoy AT] coqureg uoppoy Heddon, — the Rod with the Fighting Heart! 115)Heddon’s New and Amazing “‘LIFE-PAL’’ Steel Cas: \_ Nevessied Taped Persie pacing Seo A Few of the Many secon tection “eats ouNso8 ue mcy “et eoraae Prone se Ontéor Wet, Eli and Angee Sing eveyibigt gnt tee Waterproof Lestherold Carrying Case c = «Rod! Here it is fshermen, — a $100,000 Steet Rod No.,8151—New Patented Offeet Handle with Sew -Locking A $100,000-Rod! tens. saolearas suite Sel tog Hehe Nea Ge ae Hp. Chace ca apa, 2th ort over $100,000 fo perfect, and several yearaofexperimenting Te fp, with hand-checkered, Cicaran Walnut forvard and testing. The Lightness ad Accuracy ‘and Power ot the “Life Pal" wif abd black enamel fish. ‘Tip srgys gon. Shut your ees and you cannot elie fom the finest epic bamboo, "So ale with igh browo-ton in Weight of Action or Balance: ‘A “Lite Pal ishollow cared witha graduaced Cembine agate guides, ip protect faves, and does not get its casting power by a weighty mam of solid metal, tained na handsoine water-pro ined metal tube, cheroid Carrying Case [Cs Rot cumbersome, — not tip-heavy in casting, —nor has it'a Gring wrist’ No. 9US1L— Light action, 4, 434M¢ 5)¢ te $452 breaking vibration following each cast. In other rods, made of heavy solid No. USIMI=—Afedings soto. 42s ao 6 bd steel, extreme flexibility is neceseary to avoid exctacive ip weight No, 31818 — Stif action only. 8 {coaly, $462 (Gee other models on pages 12 and 13) Handle s 2 i, longer than regular, ae Heddon’s No. 14 “Thorobred” Split-Bamboo Fly ole eee “ eee —one . ee sat Performance is the Test of « “Thorobred” Fly Rod sp, Guinea nickle eee and. ern, with scew-eeing No, 1d “Tborobred” Rod is just what its name implies, an al-value rod eclecet with thrends of black vrai. Solid cork, grip orgtsl seat thousands of anglers sar by vad che aad Weed eset Hot Cae tigen aca Sa Sok erp, etal aie tama Joey nage icles opie ater egg? fe ASE in, coma si trate uc ron here gr pered”’ by Heddon’s exclusive process, it has that rich brown color form to protect both tips. See ‘weight schedule on page iS. Bett of a odie acl tas Ga Oh ow oe > No. 3 Heddon’s “Bill Stanley's Favorite” ‘The Standard of Values in Fly Rods of “tempered” browntone be ional favorite among thousands of anglers who know good firemfth. action, balance an¢ fy ods Ongialiy made acrordig fo spedications of thegen His, ferrules ound ore. in: Bentley Champion of Champion ‘My Canter Mo, 20 has Gene sent Bel eld ex Ben improved each yea unlit now ofersevarihing tat can ‘be Mala, Fide. Hand-wal ap desired in ce, ‘Thousands ere Suse r of be screens el tnt ings Semnte iar Sua rend Helier acid Glance Tawanr ie ae ioavetencnre nes ‘makes of rods costing meh more ER Bat oe Boe New No.20 haa anew “Told-tte locking recheat which crows “ea” waht edo ft all rels So they can never come off by accident. Aselecied grade “Bust peat No 2} orale 116]iFE-PAL”’ Steel Casting Rod ‘the Rod of Steel with Bamboo Fee! Jers Using “Life-Pal” Rods Cacao ‘ontnae Weta, tar and Ane ‘tea “le Pal Curtin rod is ‘pene tba eerytang! Light x oa Fey piace BAR Enact ale 1 fr lipetneey Sulaer and et Wheels ot ‘another. Tt takes cotewies! BEM oA Dates ate — Now Patented Ofhet Handle with Serew-Lockin wiih Siding Wlood snd Locking "Tip. Chole cork ‘wlth handscheekered Cirqgasian Walnut. forward GP oper BUA sel wound eo igre ie PE oe cet Sake ca PARSE rach nc cal ae Se elated Carine Cae i ee aL Tigran, 4, 4 60 es hic Hipsbactanice eters, } $4 5% ened nes 11S — Stiff action only. 6 ft only 00 ssa scuera ao 8G ' Split-Bamboo Fly Rod ane socal peice = Maat Gem ickebaflver reekaeat and ferrules, with serewlocking tgp: 8,2 a 341 lo hee wegha— "Trout" “Ha an “sta Duly ‘Peale af black palin cork grip, peal arate en nd Leta Sep ateel Intermediate guides snd top. Keeper fy rou" wight Nose Steet maa, $4 52 Shit eitumed with ack In doth bag with Wooden “Bea rates te hat both tips. See weight schedule on page 13. 7's Favorite”, No. 20 Fly Rod i iidft inj company —— ae Fly Rods of teenpered ‘browp-tone bamboo, goes ‘into ane beta ingure iy Rods cod Seentthe teins “balance and” caolag power, Handewelt nike anglers who Imow good sliver ferrules wound over. All metal nicke-iver, gunmetal pectietions of thellate Genuine agate Rr tlds, “Keeper ving pvtestion Uip-top and inter- a ‘everything. that. ‘EE mediate guides. Hand-welt split ferrules wound over, Reel-seat of < everything that an be Sidar and serew-threads of back pyralin. Attractive winds in taroon wre in use trimmed with gold. Comes in cloth bag in 2-inch floating Aluminum Case. “om and service to thelr are unequalled by other ins 8.834, 94nd 934 [nt dg "Trout" “Bam Last Bena eerie aggetanatwhicheors unr eats at S50 veucepttiheer, Ba aay aryHeddon Bamboo Fly Rods (Continued) No. 13 “Lucky Angler” Fly Rod ad i + fl i me We i He al ie z i Rods de by tt 4 Dowagiae & he ie! gl ry E ai 4 i Fl # i Ti ots bag with woes reanfrcing flo bln proach Up fle SoU acke Tae og Pa RASS No. 17 New “Black Beauty” Fly Rod. os pe i Mictalatver Po ae a No. 14 “Thorobred” Fly Rod. (Sec large illustration on center pages 16 and 17)—$15.00 De Luxe Model No. 35 New Peerless Rod and No. 36 Salmon Rod2 giamgLnm sensei "% opoe Faw ema ema yo por Ima EAL Pe OT 4 tl pou Aud voqiood ony T-ent $81 ON Peat AL eyuoaeg LOCH eHFTeaHH UCT “ON, suoqsoniseuoo smyndou 09 PUD $e ‘ot HuDqUiNY 0} vouDsveddo up sot 210 Mou, “avope syspoar-snoay, “£0 7 04s up Uo}2” puD souNINq OMEN Jo POL D YIN OY esM|EUD BOY: 404 TYBBA-INOLL IYOH-DLIEE UH oprr ex epoL BOUL ‘rm0 35 g Pu 541, +2 (e8¥ID “20 ») spou anoay, 1qFyT-UAAG aren yneay eee seen sort ea TY ooo Site ee sone S Se eee Ba Se RI preperemme om Sea NaS FeSO Ae eT (dup mnupoy, wopesvong posax22y>-purg) pow ALL 09 “ON POW ONT Og. wusgen uss eam SImeE RemeTeP TEE PIE MATER YA REN i pat tan Tohe pS oreeareis hm sed) eal tree” vz3 and on still ‘ey are proven, _- On results, eh, and RUTH ever told ts that catches MORE, the BIG ones! ‘Heddon Baits Gk to see the new “Fish-Fleohe* The greatest TR Heddon Teck hooks and hel “How to Catch More Fish’? — Secrets of Experts ‘Try These Effective Bait Manipulations: Famous Heiden = Tease Action WG) Heddon’s Bait Chart and Fishing Guide | ‘sed Slecty of Bast, ies bul Be fame foot, RR TR Count and ‘Twiteh'Aetion siring EEO met atl re, be Wounded ieapaalrgee yeu ital Action She ese heat Nowriens Pie ie oo the oct "ie: tet peree cone neem Par pe ge die ord ca dy aoe Sakwaftsmoorale, Fromplandaicant 87 ghd feat uy ee fn at vara a nee Srisneeainitl ee i, ato ecgaap apa ianeeepane ase Pogeotren ti pnateanrnd Sey nae kcthe et > PETACH FROM CATALOG AWD CARRY WITH You <——eo ee eKoK TUTTE | [awosmme] = enone ces feumassarnfuwnwox| 0 | | Tor peeemee | a ) Bosman fannax| | cot peavoron | [rascnaareis treme eooron | © Maxamuon [aroma | ream | amnnee aowen fooos arty with you for reference amare mnoex moa its (Deep Goere). (Wood) nouKoH ax |maxorn| amare | xxCoX waiaine IRFACE AND SEMI-WEEDLESS” Baits, (Wood) ‘LOATING—DIVING—SWIMMING” Baits—Cor Le ES ox maonnnn| 2 cum | exnnux | _maxoxw | oonanwox| 3 ma eax | aanervn | rooman | roca | meman | roman ‘A varlety of lures ts essential for best results. ai ‘What Bait for Which Fish? “FLOATING — DI HEDDON BAIT CHART and FISHING GUIDE ( ‘Transparent, Indestructible “Fish-Flesh” SPOOK 3 eal i : 8 Halt As, al : 1S zB] 3 |z e ale iy 5 Ee peal a HI 2 zl * |p Rees Hy f ge = ig zeAKON Ti fawcamns | aaanacnia [oxanur | i TH Hasan | comenaan|annooar Hols + va } - we} Fe || i ue poomurne | womnnunn |umnconr come | apeeey| i [ ig pemroron [eens farennoure Pa Bal | Tal 3 peeroron | cusmonne fernnoure 338 a bOWO He = |ediateottam | obomema lramormnns | 2 Sg og [eee | coe i 7 3 & 2 oon xxx penn | O |emarciom | omianccen = 2 ag | l= = pmmoe cee} de ara] | rearain frote | $ pencancn| wooanans 3] Fes | | mown framam | |xmnrrceam 80 £ I gees | |— Z _—| = a = 5 as roman loses | pounce | oumomen H af Eee Z| eanares fone | B famanonn | armaunan bexanman | © He Ba a] | | awrcne foro |S powrance | ommeoufaucneon| | Be seel | g z g : des | | 2 | aazaan soon] | azed| = E i e El: ale z Z| ® |; ai ris bay Zlaf Sali 2 : a gS ZEB Sglé 2 i i ia 3 ie 7 2 3 a 2 fy yo : a [cme [examen] | maior armor earn eee] || enema [mormon orate cman [morunnaroe women xa roaconnn fexrmas [aommrnan “FLOATING — DIVING — SWIMMING” Here’s Convincing PROOF that Heddon Baits do Land MORE and BIGGER Fish:- ioe Devens Spock \ isHeddon’s Amazing “LIFE-PAL” Steel Bait-Casting Rod Light a8 the finest Bamboo with Twice the Power — One-piece Tip — Oflset or Stralgt Handle A $100,000 ROD pee Shae steel, and tempered by our special process which 8 the best Ton euks“Genine syste eden, Ovene ip protected by ct Bait Descriptions cus crumaaoe ‘TRANSPARENT “FISH-FLESH” BAITS {2130 FLOATING “VAMP SPOOK” Trane. 9198 TORFEDO-SPOOK. Tramparent a Pernt sed ndeccte: wy nan fades base Set WE fe Tineth Oi Welt wn TARE Se? eGerycttee A ily winanog Hester Indwtrctia Nwonh Sas are far all Paboy ter teeeymade Lene aiie, | Besta ao Gives ben vetroved Shion excellence. Leugth 994 im We Eerie Se WooD BAITS — “OLD RELIAnLES" Dee ae a ‘Tih lvey motion Cawgth 44in Weghe 9 ont tai Eas a ee aaa —) Fea prswreno mss Bae ee Rea Boot iaceted"a tia vod uae hates Haar AMON cc eePrecwoe st SS seeing tte Legh fs. Wage 2 HEDDON Bait Chart and Fishing Guide Se ad Szeto Bee ee ‘This Bait, When and How to use It. Consult 2190” |, LOPPAH Also made in FLY-RODS, marvels of Lightness, Power, and Action foodie pv jusuigiome 4 nok oye 0 ge this Chart for ‘maxi- Be mum results. a See instructions. 2E Know your Bait, thee mes Ee td ene and ow toe the Carry this Chart with you. James Heddon’s Sons Dowagiac, Mich. -yoye2 09 get Noe thay ag} 205 paptstrnooas sammy ata noc iw pur nod tpt 406% erg) oa, “asoqa pri at a ee See range ere SOE oe Ser as pate Dah Se Waa ingore voutore ppaion, jae S'S Re ee ET BEE te cuca nm.nue, Am, bee fam So a ate ES, Ae MAS RSOUIE facta RES wee cra Rt Look for Red Butt-Cap. ExeginiSites West Hee METAL BAITS SALT WATER SPECIALS ose AGE Det, Cate ate ad oper bal aloe th Qa ad lt ‘aine open. Lenete Ta, Waleht Sox” joc arg, to tebe hacken “ So Suse RING (ead, King nton od Satis ciate Sassnociyae Se SNS Raa Bie Ripody a cmaber tn, ame wane ho Have Ple ies! Hedd: ices Crate bc ees F B a i 3 a Yea! We wilt over it's possible for Drompiness and INSTRUCTIONS: ture the package bs ‘write stating. fast rouble you may’ he fn the package and (yeh as “your irr ‘When we get defini AVOID THE RUS season by sending | EXTRA ROD.SEC ordered, we MUST fo the ‘ferrule ther ENTIRE Rod, bec Ingure an accurate | Note: Heddon ferr interchangeable, > ferrules of putting « fad only w alight) Rods stored in ad “= cage will detariorat:Bass wnt Re eyo ae Tae | {EDDON Chart and ling Guide snogiet Sa Bat Idina and use Bait. When and ouse It. Consult, chart for maxi- ‘um results. instructions. var Baits, their oames Mind'how tose thes ‘ia Chart with you Heddon’s Sons waglae, Mich, ‘ALDOWAGIAG. Astiing eae Se Wash, Page ew ‘south 2541a. Welght on, enethes a ‘TER SPECIALS ae a er hes ‘ibis nao reer BES Tet i Be Sure to Enter That “Whopper” Im the yearly Big Fish Contest of “Field and Stream” Magazin ‘Open to all Fshermen—Free | Serstemanreaacryetratagen Yow weer Read this Remarkable Bait Record: ‘in al the 22 years of Feld and Stream's' National Fish Contest, MORE Priztwinning Gass have been caught on Heddon Bait than on any other lures” ‘Such National Leadership by Heddon Baits for 22 years is not ‘Just am accident”, but positive proof of universal use and real fish get Heddon Bamboo Rods Land Prize-winners Heddon Rod Record In a recent “Field and Stream” Contest: Muskies: ‘Three out of the Five Prizes on Heddon Rods. Lake Trout: First Prise, a 34 pounder on a Heddon, ‘Walleyed Pike: Two out of Five Ist Prize, 2 1934 pounder. Brook Trout: One ofthe Prize-winnerson a Heddon Fly Rod. Brown Trout: Oneofthe Prize-winners on a Hoddon Fly Rod, Base Four Prize-winners ons Heddon, Positive proof that Meddon Bamboo Rods “‘hold "em alt”, ape are Brofered. by {hove fahermen who “bring home it is Desirable) Have Plenty of Baits (4 variety of Colors of Each Ba serge uname soa ao ret Ne ce Seti ates cp Tal allow pagan npootar hale wee itt ‘Uke Bother and otal Tre boul beast Us Gaba to ht a Heddon Color Chart Yaeger Bake sat at Se aaa, Your Rod and Reel Repairs Yest_ We witl overhaul or repair your Heddon Rod or Reel; also other makes of bamboo rods (when it's possible for us to do +0.) Thousands of anglers compliment our Repair Department on ite Promiptness and efficiency, and commend it for its reasonable charges. We know you will be pleased, INSTRUCTIONS: In sending articles for repair be fre the plckage bess your name si addres ‘wits stating. Just wha You want done or wat {rouble you may have had. Do NOT put one name fon the package anda diferent one on your letter Guch ts your firm name.) Have both the sare. ‘hen we got deft iatraston, we tart wot on your repalrs the day we get the article, and rush them through. Always insure pareel-post packages, AVOID THE RUSH at the beginning of the fishing season by sending in your repair work ea:ly. EXTRA ROD.SECTIONS., When 2 now section i srdered, we MUST have cither the broken section ar the ‘errule therefrom. Better atl, send us the ENTIRE Hod, because we can do's better job and insure an accurate ft. This applies to Fly Hod also. Note; Heddon ferrules are hand Gtted and ary NOT fnterchangeable. "No charge fs made for tightening ferrules oF putting on finger tigers on Heddon Tos tind only slight charge on others. Roda stored in a damp cover and air-tight aluminum ‘ase wil deteriorate rapidly and the bamboo will spit t. It is imposeible to recglue or rewind rods in {hs condition, but we aro glad to rebuild thera, using old mountings, and new bamboo. KEEPING COST LOW: All ropaira are handled on 2 cash or C. 0. D. basis, ‘This in order to reduce fonts by elninaing arial work Chas enabling to bandie' these at the minimum of expense. torour stoners, ‘Since this repair work is done by us at our actual coat ‘we will appreciate dealers giving Denese by adding to repair invoices only the setual endling ont, “Phu we may both render service to Repair Work is DOUBLE Work and Expensive. It naturally costs muck Joby than fe did org Mtake-apart and oneava-time job. Each item is kept separate, and identified to prevent fons and the work must be done by our highest pal find most sed workmen, “on TY C= BOS Paid ‘more to do a task as Repair lly, because, repair job is @ iput-together",—~a very. fussy Ist)[ lore / Indestructible Finish Newe Transparent Bodies 4 new “SPOOK” models in Proven fish-getters tamer Spo" —re Aton Rie Ret Spsk" Sl Sain Underwater NOT made of Wood! Indestructible and Transparent! HOUKS WILL NOT PULL OUT New “Spook” Baits are made of a semi-transparent material which looks just like real fish-flesh under water. This “Spook” series covers the entire range of best sellers, formerly offered in wooden lures. Indestructible body and finish, and guaranteed to outlast half a dozen wooden baits. ‘Here’s Positive Proof in Real Catches that “Spooks” are Irresistible t0 ALL Kinds of Came-Fish,— Bats, Pike, Plckordl, Muses, ete Gp er en 7 = | MRNUaR NEN ZONA ORKRRAATUNERUERSNBENEE “Newest of the New’* Heddon “LIFE-PAL” Steel Rods “THE ROD OF STEEL with BAMBOO FEEL” FLY CASTING — BAIT CASTING — SALT-WATER ‘A Revolution in Rods that will Amaze, and Delight You Ask to see one of these New Rods. Shut your eyes and you cannot tell it .| from.a fine split bamboo, — in Balance, Action, Feel or Weight. ‘Three Actions: “Light,” “Medium” and™Stiff” and several lengths See Pages 12 and 15 of Catalog tes ali etereainn SEAR