THE EFFECTS OF DIGITAL MARKETING ON

CUSTOMER RELATIONSHIPS

Company

1. Please select the option that best describes your online presence:
a) have at least one website serving our needs
b) online only through social media
c) have a website and social media account(s)
d) have no online presence in any format listed here

2. You mentioned that you have a website. When was this website launched?
a) Within the past year
b) 1-3 years ago
c) 4-5 years ago
d) 6-10 years ago
e) More than 10 years ago

3. How often will your customers use a mobile device or tablet for accessing your
website?
a) Never
b) Rarely
c) Often
d) Very often
e) Always
f) Not sure
4. Our website uses/complies with Web Accessibility guidelines
a) Yes
b) No
c) Not sure

5. What accessibility aspects does your site use?

a) Text resizing or relative sizing

b) Closed Captioned videos

c) Image Attributes

d) Titles

e) Roles

f) Schemas

g) Tabbing order

h) HTML5 tags

i) Contrast optimization

j) Color-blind optimization

k) Other

6. How often is the content of your online presence updated?

a) Hourly

b) Daily

c) Weekly

d) Monthly

e) Annually

f) Not sure
7. What determines the frequency of this update?

8. Based on your experience, which is the most productive way that customers
find out about your company’s products/services.
a) Flyers

b) Newspaper Ads

c) Online Ads

d) Online Media (blogs, ezines)

e) Social Media

f) TV/Radio Ads

g) Word of Mouth

h) Other

9. What is the most common method for your customers to contact you?
a) Email
b) Personal visit
c) Phone
d) Social Media
e) Other
Customer

1) How often do you use a mobile device or tablet for accessing a social media?

a) Always
b) Very often
c) Often
d) Rarely
e) Never

2) Would you proceed to make a purchase from a company whose website is not
interactive?

a) Yes
b) No
c) Not sure

3) I prefer to get important updates about a product or service through:

a) Email
b) Mail
c) Telephone
d) Social media
e) None
f) Other

4) How often do you track the updates from your social media subscriptions?

a) Hourly
b) Daily
c) Weekly
d) Monthly
e) Annually
f) Not sure
5) What is your preferred frequency of updates from a product or service provider
that you are interested in purchasing from?

a) Hourly
b) Daily
c) Weekly
d) Monthly
e) Annually
f) Not sure

6) As a customer, do you use Web Accessibility features?

a) Yes
b) No
c) Not sure

7) Have you ever made an online purchase?

a) Yes
b) No

8) How often do you purchase products or services online?

a) Hourly
b) Daily
c) Weekly
d) Monthly
e) Annually
f) Not sure
9) From the list below, that you prefer to find out about a company’s products or
services:
a) Flyers
b) Newspaper Ads
c) Online Ads
d) Online Media (blogs, ezines)
e) Social Media
f) TV/Radio Ads
g) Word of Mouth
h) Other

10) From the list below, which is the most significant reason you as a customer would
visit a company’s website or any digital media

a) Find general information about the organization

b) Find information about a specific product or service
c) Purchase product or service
d) Find deals / offers
e) Compare products or services
f) Find contact information
g) Source of primary industry information
h) Find hours of operation
i) Other
11) Rank the following website\social media features based on their level of
importance (1 to 10 according to the significance to you):

a) Auto play video on page loading

b) Dropdown menu for content selection

c) Single page website that expands as you scroll down
the page
d) Images / videos of products/services offered
e) Important messages or notifications in a pop-up
window
f) Links to organization’s social media pages
g) Product price or service charges clearly displayed

h) Review of the product/service by people who

purchased
i) Additional product/services suggested based on
current selection
j) Social sharing icons on key pages and blog posts
(example: “Share this post/page on Facebook”)

12) Please rank ALL of the following website content sections in their order of
importance as perceived by you:

a) About us

b) Blog
c) Community Involvement
d) Events
e) FAQs
f) News
g) Value Proposition
h) Testimonials