Attributes of a metric:

 Name
 Abbreviation
 Description
 Unit of Measure
 Scale
 Metric Owner
 Frequency
 Priority
 Data Values

Supply chain of metrics:

1. Entities to be measured
2. Instrumentation
3. Raw Material
4. Sub-Assemblies
5. Product
6. Metrics Delivery
7. Business Activity
8. Business Applications
9. Business Value

SMART Objectives:

 Specific
 Measurable
 Attainable
 Result Oriented
 Time-Bound

Sources of Metrics:

 Corporate Vision, Mission and Values

 Business Performance Projections
 Sales
 Productions
 Operations and Service
 Society and CSR
 Talent Performance Management

Mapping Metrics to Business Values

FACEBOOK

 Search – people, company, events, memes, places, products, communities, classifieds

 Display and Promotions – pictures, videos, status, check-ins, stories, emotions
 Research – Likes, Shares, Reach, Number of Views, Profiles, Ratings
 Interaction – Chats, Video Calls, Tags, Live Videos, Messages, Comments, Wall Posts
 Platforms (Company Page, Websites) – Company Pages, Websites, Games, Analytics

Use FB analytics for the profit of the organization

Enable Mass Collaboration Behaviours: (to bring excellence)

1. Collective Intelligence
2. Expertise Location
3. Interest Cultivation
4. Relationship Leverage
5. Flash Coordination
6. Emergent Structures