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IKEA Communication
By Alka, Hussain, Jincy, Sneha, Vipul
Section: B
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About IKEA
n IKEA was founded in Sweden in 1943 by Ingvar Kamprad

n IKEA is an international company and one of the most famous

home furnishing brands of Sweden that has stores in many
parts of the world with operations in 42 countries

n The idea is to produce and sell the best product for the lowest
cost.

n Being a MNC, the communication between industries that they

deal with should be strong

In this case study we will be discussing about

their communication strategies both internal and
external
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INTERNAL
n Promote good communication with employees.

n Believe in customer satisfaction, train and motivate

employees to perform the task.

n Strong sense of culture.- every organisation works following

a certain work culture. By teaching this culture to employees
their work culture will be stronger which will reward the
company at the end.

n Internal communication strengthens bond between

employees
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n It’s a notable reason why the employees are willing to work
their. Due to the committed nature of the company to improve
the life of customer and employees equally.

n Mission and vision boosts performance of the employees.

(Mission: provide a wide range of well designed and
functional home furnishing products to customers in the
lowest price possible.)
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EXTERNAL
n They have manufacturing industries in Europe, they have
suppliers from India and China.

n They are both manufacturers and retailers, they take away

middle men

n IKEA just cannot rely on customers marketing their product.

They have to intervene because they also have to deal wit
negative publicity.

n Websites are a great way for communicating to the general

public. They answer al quires about the company and also
gives a gist of how the company work.
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