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  • Major Project Report & Viva ON: Submitted in Partial Fulfillment For The Award of Degree of

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    This major project report analyzes retail marketing and sales at Big Bazaar. It includes an introduction to the retail industry and Big Bazaar company. The literature review covers past research on the topic. The research methodology discusses the study objectives and methods. Analysis and findings from primary research are presented. The report concludes with suggestions to improve Big Bazaar's retail marketing and sales.

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    This major project report analyzes retail marketing and sales at Big Bazaar. It includes an introduction to the retail industry and Big Bazaar company. The literature review covers past research on the topic. The research methodology discusses the study objectives and methods. Analysis and findings from primary research are presented. The report concludes with suggestions to improve Big Bazaar's retail marketing and sales.

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    7 views2 pages

    Major Project Report & Viva ON: Submitted in Partial Fulfillment For The Award of Degree of

    Uploaded by

    akshat
    This major project report analyzes retail marketing and sales at Big Bazaar. It includes an introduction to the retail industry and Big Bazaar company. The literature review covers past research on the topic. The research methodology discusses the study objectives and methods. Analysis and findings from primary research are presented. The report concludes with suggestions to improve Big Bazaar's retail marketing and sales.

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    of 2

    MAJOR PROJECT REPORT & VIVA

    ON

    “ANALYSIS ON RETAIL MARKETING AND SALES IN BIG


    BAZAAR”

    Submitted in partial fulfillment for the


    Award of degree of

    Bachelor of Business Administration

    2015-2018
    Under the guidance of:
    DR. SHWETA GUPTA
    SR. ASST. PROF, FIMT

    Submitted by:
    ASHISH KUMAR

    Enrollment no. :
    01290101715

    FAIRFIELD INSTITUTE OF MANAGEMENT AND TECHNOLOGY,


    AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA
    UNIVERSITY,KAPASERA,DELHI-110037
    CONTENTS

    S.NO. PARTICULARS PAGE NO.

    1. Chapter - 1: INTRODUCTION (1-27)


    a. Introduction of Industry (1-8)
    b. Introduction of Company (8-27)

    2. Chapter - 2: LITERATURE REVIEW (28-48)


    a. Literature Review (28-29)
    b. About the topic (30-48)

    3. Chapter - 3: RESEARCH METHODOLOGY (49-51)


    3.1 Objective of the study (49)
    3.2 Research Methodology of the study (50-51)

    4. Chapter - 4: ANALYSIS& INTERPRETATION (52-61)

    5. Chapter - 5: FINDINGS & SUGGESTIONS (62-63)


    5.1 Findings (62)
    5.2 Suggestions (63)

    6. Chapter - 6: CONCLUSION (64)

    7. BIBLIOGRAPHY (65)

    8. ANNEXURE (66-67)

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