CHAPTER – 1

INTRODUCTION

1.1 Rationale of the study

Every company has its own organization structure. Organizational structure can be
described as the systematical process of delegating power and authority among the
employers. Besides, organizational structure also involves in how a business is organized and
to achieve their specific goals. Structure provides the framework that delegates
responsibilities, working roles and relationship for organizational activities and the
management.

The main rationale of the study, about company namely Information Matrix Co, Ltd, is
by making this project, we can study how business operate in their organization and how they
organize and delegate their work. Moreover, we can understand organization structure is
important in every organization to accomplish their specific goals.

Information matrix is the one of the famous media & Technology Company in local. It was
created in 2001 through the merger of Myanmar Inforithm Ltd. ( Established 1997) and Maze

media (established 2000). They are also a leader in the IT enterprise and e government market.

The company publishes highest circulation publication Myanmar such as Internet

Journal, 7DAY News Journal, People Magazine, Planet internet information services, my
Suboo, Fascinating Myanmar travel, 7DAY Sports Journal, 7DAY Daily, IMX Exhibition,
7DAY Trees, IM express. They have readership 8.5 million also.
There are many reasons that we choose that Company. Firstly, we would like to know
media is third pillar and importance role to develop our country. Additional, Information
matrix is also vogue and Success Company nowadays. They bring the truth for us immediately
after episodes.

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 Fig (1.1) Branches of Information Matrix

1.2 Objectives of the study

In this paper, the main our objectives of the study are to know that
1. The important of organizational structure/chart, business’ skeleton.
2. The main features of the different organizational structure: Tall and Flat.
3. Structure provides the framework of organizational activities and the management.
4. Structure helps everyone involved in a company to clarify and understand everyone else’s
authority, role and responsibilities.
5. The difference between internal and external departmentalization.

1.3 Scope and limitations of the study

This study will focus on organizational framework of “Information Matrix Company”.
It is purely based on the information obtained from the department of HR and the source of
internet.
One of the major limitations of this study is the time limitation. The study conducted
for 2 weeks and we got approval near the deadline so we can’t collect more information.

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 CHAPTER – 2
THEORITICAL BACKGROUND

The project paper, was constituted with six component parts such as,

1. INTRODUCTION
2. THEORETICAL BACKGROUND
3. COMPANY PROFILE
4. ANALYSIS ON ORGANIZATION STRUCTURE
5. SWOT ANALYSIS
6. CONCLUSIONS

In this chapter, we described the theory of organizational design, organization chart, and span of
management, common types of organizational structure, hierarchy, authority, role and
responsibility, accountability, departmentalization and seven types of departmentalization. These
theory are based on our Text Book, Robert N.Lussier, Ph.D.Springfield, and Massachusetts.

Organizational Design
Organizational design refers to the internal structure of an organization, or the arrangement of
positions in the organization into work units or departments and the interrelationships among these
units or departments.

Organization Chart
A graphic illustration of an organization’s management-hierarchy and departments and their
working relationships.

Span of Management
Sometimes called span of control. Span of management refers to the number of employees
reporting to a manager. The fewer employees supervised, the smaller or narrower the span of
management. The more employees supervised, the greater or wider the span. It is related to the
number of its organizational levels, which determines its organizational height.

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Common Types of Organizational Structure
There are two types of organizational structure;
1. Tall organization
2. Flat organization.

Tall organization
Sometimes called traditional or mechanistic structure. Many layers in hierarchy and
narrow spans of control.

Flat organization
Sometimes called organistic structure. Few layers in hierarchy and wide spans of
control.

Hierarchy
Hierarchy is a way to structure an organization using different levels of authority and a vertical
link, or chain of command, between superior and subordinate levels of the organization. Higher
levels control lower levels of the hierarchy.

Authority
Authority is the right to make decisions, issue orders, and use resources. The scope of authority is
a hierarchy that narrows as it flows down the organization.

Role and responsibility

Responsibilities are the specific tasks or duties that members are expected to complete as a function
of their roles. The obligation to achieve objectives by performing required activities. They are the
specific activities for which they are held accountable when they assume- or are assigned to- a role
on a project or team.
The CEO is responsible for the results of the entire organization and delegates authority sown the
chain of command to the lower level managers. Managers are responsible for the performance of
their units.

4
Accountability
Accountability is the evaluation of how well individuals meet their responsibilities. The balanced
of authority and responsibility means accountability.

Departmentalization
Departmentalization is the grouping of related activities into units. Departments may have either
an internal or an external focus. Internal departmentalization based on the internal operations or
functions. External departmentalization based on external, output activities or factors outside the
organization.

Seven Types of Departmentalization

There are seven types of departmentalization.
1. Functional departmentalization
2. Product (service) departmentalization
3. Customer departmentalization
4. Territory (geographic) departmentalization
5. Multiple departmentalization
6. Matrix departmentalization
7. Divisional departmentalization

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 CHAPTER (3)
COMPANY PROFILE

2.1 Company Profile

Name of Company : INFORMATION MATIRX Co., Ltd

Business Name : INFORMATION MATRIX
Founder : U THAUNG SU NYEIN
CEO/ Chairman : U THAUNG SU NYEIN
Name of Product :
 Head Office

Diamond Centre (E), Pyay Road, Kamaryut Township, Yangon

 Mandalay Office
No (148-B), Between 78 x 79, Mahar Aung Myay Township, Mandalay
 Nay Pyi Daw Office
No (1545), 36th street, Paung Laung 3 Quarter, Pyinmana Township, Nay
Pyi Daw
Established Since : 2001
Email : info@informationmatrix.com
Phone : 0951 512 887, 513 515 ~ 519
Line of Business : Media (Local Services)

Total Number of Employee

Male Female Total

Staff & Supervisor Level 241 134 375
Assistant Manager & Above Level 43 26 69
Collaboration with Foreign Company’s
Employee 49 32 81
Total 525
Table (2.1) Numbers of Employee
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 MOTTO

INNOVATING FOR THE FUTURE

Vision

To create the ultimate Global Village, where the digital business and household of
tomorrow will include a family of revolutionary concepts and products from interactive
consumer and offer electronics to high bandwidth Digital Communications.

Mission

To provide top quality multimedia solutions delivered on budget and on time. We

work with clients to help them define their needs, goals and budget, so that their
investment in multimedia is both efficient and effective.

2.2 Other line of business

INFORMATION MATRIX has also branched out to service sector, which

includes IMX (M.I.C.E services), IM Express (Distribution services), 7Day Press (Offset
Printing) and Fascinating Myanmar Travel Agency.

Web Development

INFORMATION MATRIX is a top rated web development company in

Myanmar. We provide high quality Informative and Dynamic Web Development Services
with the best performance accommodating customer’s needs and wants at the affordable
rates. Our professional web designers have a good experience in latest and emerging Web
Technologies that help to mark customer website’s presence on the web.

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.Net Application

Our in depth knowledge of .Net applications have allowed us to deliver a wide

range of collaborative user friendly, feature rich applications for both government and
corporate clients. We build B2E and B2C Solutions based on SharePoint Technologies
efficiently and cost effectively. You just need to connect with one of our technology
consultants and give us your business objectives along with a detailed specification and
analysis of your project. We also take into consideration customer’s site accessibility and
develop inexpensive, scalable, reliable, and secure web application development focusing
on your target.

PHP Application

Whatever be the nature of your business, we offer customize PHP Application

Development solution to our most valued customers. We have experience in all kinds of
web-based functionality, dynamic/database driven e-Commerce systems, Intranet/Extranet
applications, Content Management Systems, and more.

ColdFusion Application

Information Matrix is a technology, media and services company based in

Yangon, Myanmar. The Company was created in 2001 by the merger of Myanmar

8
 Inforithm Ltd. and Maze media Co, .Ltd. Information Matrix offers some of the most
innovative web-based IT solutions to large enterprises and government departments.

Networking Services

Information Matrix is a technology, media and services company based in

Yangon, Myanmar. The Company was created in 2001 by the merger of Myanmar
Inforithm Ltd. and Maze media Co., Ltd. Information Matrix offers some of the most
innovative web-based IT solutions to large enterprises and government departments.

2.3 Purpose of the company

INFORMATION MATRIX is uniquely positioned to take advantage of the

anticipated growth in mobile and IT sectors in the next few years by expanding its print,
digital and mobile media operations, as well as expanding classical e-government
applications to mobile government services and apps.

9
 . CHAPTER – (4)

Analysis on Organization Structure

3.1 Organization Chart of Information Matrix

CEO

Chief Technology Executive Director General Manager General Manager General Manager
Officer

 Network
 Corporate  Distribution  Administration
 Development
Strategy
 7DAY News  Marketing  Human
 Finance
 Research &  7DAY TV  Sales Resource
Development  7DAY Press  Hero
 IMX
 Duwun.com.m
 Myanmar Foundation
m
 IM Express People
 Internet Journal Magazine
 MOC/OLSC
CEO’s OFFICE
 Production
 WBTS
Fig (3.1) Organization Chart of Information Matrix

Hierarchy
This hierarchy has 13 levels so they use tall organizational structure or traditional
structure or mechanistic structure.
There are four major aspects of Information Matrix Co., Ltd chart
1. The level of management hierarchy (CEO)
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 2. Chain of command (Chief technology officer, Executive Director, General Manager’s
report to CEO)
3. Division and type of work (GM divides work by type)
4. Departmentalization (GM is organized by product divisional departmentalization.)

Roles and Responsibilities of Organization Frame Work

3.2 CEO
The CEO's leadership role also entails being ultimately responsible for all day-to-day
management decisions and for implementing the Company's long and short term plans. The CEO
acts as a direct liaison between the Board and management of the Company and communicates to
the Board on behalf of management. CEO manage,

 Chief Technology Officer

 Executive Director
 1st General Manager
 2nd General Manager
 3rd General Manager
 CEO’s Office

3.3 Chief Technology Officer (CTO)

Chief technology officer is an executive-level position in a company or other entity whose

occupation is focused on scientific and technological issues within an organization. He responsible
for monetary, intellectual or political to technology in progress of the company’s objectives. CTO,
precisely, responsible for the company’s technology direction with a focus on commercialization
outcomes. CTO is monitoring two roles such as corporate strategy and research and development.

3.3.1 Corporate strategy

Various business operations work together to achieve particular goals.

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 3.3.2 Research and Development

Research and Development (R&D) is a general term for activities in connection

with corporate or governmental innovation.

3.4 Executive Director

Executive director plays at key management Role. He also manages to design and develop
and implement strategic plans for the organization in a cost effective time and efficient manner.
He plays day-to-day operation of the org which includes managing committees and staffs as well
as developing business plans in collaboration with the board Responsibility.
Moreover, he manages these facts like that
 planning and operation of the annual budget
 establishing employment and administrative policies and procedures
 supervise, collaborate with org staff
 oversee marketing and other communications efforts
 review and approve contracts for services
 other duties as assigned by the Board of directors Accountability
 accountable to the chairman of board of directors
 reports to the board of directors ( quarterly, semiannually ,or annually) -decides
how to implement the board of directors' suggestions and ideas
 Leadership role, motivational role.

3.4.1 Finance

Finance department is under control of the executive director.Finance performs:

 Controlling expenditure and obligations(including operating expenses, debt

payroll)
 Receipting and depositing all revenues
 Managing the investment of all monies
 Accounting for all assets and capital project expenditures
 Internal and external reporting

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3.5 General Manager

Duties and responsibilities of a general manager include formulating policies, managing

daily operations, and planning the use of materials and human resources, but are too diverse and
general in nature to be classified in any one functional area of management or administration, such
as personnel, purchasing, or administrative services. Includes owners and managers who head
small business establishments whose duties are primarily managerial.

Information Matrix Myanmar Company has three general managers. Each has its own roles
and responsibilities.

3.6 1st General Manager

He manages these departments such as

 Networking
 Development
 7DAY TV
 Duwun.com.mm
 MOC/OLSC (management of change/Online service committee)
 Production
 WBTS (web based training system)
 7DAY News
7Day News Journal is a leading Business, Economic, Politic and General
News Journal of Yangon featuring the highest quality news style and events from
Myanmar and around the world.

 7DAY Press
Information Matrix publishes the nation's leading journals and magazine.
Moreover, it has also established a modern printing house named 7Day Press since
2010 offering the best quality printing for all commercial jobs. It is equipped with

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 four-color printing machines for quality printing at reasonable prices. Flyers,
books, directories and every advertising material can be printed in a timely manner.

3.7 2nd General Manager

He controls;

 Distribution
 Marketing
 Sales
 IMX
In cooperation with business organizations, IMX organizes trade expos,
product launching ceremonies, sales promotion events and other exhibitions in
creative and innovative ways. IMX offers MICE services and organizes trade
exhibitions, education fairs, ICT exhibitions and beauty contest events by
connecting with social and business organizations as well as government
associations.
 Myanmar People Magazines
Myanmar People Magazine is also about taking bold steps: for the magazine
itself and for others who are out there. They are the one and only magazine in
Myanmar whose 200 over pages are printed in full colors throughout the magazine.
This gives all images, fashion tips and beauty sessions a boost in quality and reader
satisfaction.

 IM Express
IM Express is a delivery service unit of Information Matrix Co., Ltd and
also one of the 2011 business diversification. They focus on accurate and timely
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 home delivery services for our in-house journals and magazines. Subscribe today
to save time in buying the periodicals and enjoy reading local and international
news in the comforts of your home. Our well-experienced and talented personnel
will help subscribers to receive the ordered publications in time. Just relax at home
and wait for our delivery boys to enjoy the best service you can ever expect.

 Internet Journal
Internet Journal is the leading IT journal in Myanmar Focusing on the
latest technologies news, hardware and software reviews, IT industrial movement
in Local and international circles, latest games and electronic product information.

3.8 3rd General Manager

There is three departments under control of 3rd general manager. There are:

 Administration
 Human Resource
 Hero Foundation

3.9 CEO’s Office – also means CEO’s secretary department who is sharing CEO’s work and
scheduling timeline. Their responsibilities is only for the CEO.

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 (We can see that they use functional departmentalization and product
departmentalization. So, we can say that they use matrix departmentalization. The major
advantages of matrix departmentalization is flexibility.)

16
 CHAPTER – (5)
SWOT ANALYSIS
4.1 What is SWOT Analysis?

SWOT is acronym for;

S - Strengths,

W - Weakness,

O - Opportunity,

T - Threats.
The Strength and Weakness are defined by measures such as market share, loyal
customers, level of customers’ satisfaction and product quality.
Opportunities are new potential areas for business for the future, such as new
market or new conditions in existing markets.
Threats describe how the competition, new technology or other factors in the
business development.

4.2 Strength of the Company

 Information matrix is the one of the famous media & Technology Company in local. It was
created in 2001 through the merger of Myanmar Inforithm Ltd. ( Established 1997)
and Maze media (established 2000).
 Their management and organization structure are strongly enough to extend for the market
share.
 They stands for verity by legally without bias and bring the truth for all the Myanmar
People immediately after episodes.
 They have readership 8.5 million and one of the most influencing newspaper/journals in
Myanmar.
 They doing corporate with some foreign company in Myanmar.

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  For the future, they will extend to bigger media company.
 And also, they send their employees to foreign country for training and developing.

4.3 Weakness of the Company

 Sometimes their products are not effective to get efficient in journals and newspaper.
 Some branches was killed by the company because they cannot afford on these branches
effectively.
 Their organization chart have too many steps to get the final decision when arguing.
 Their video production is a bit late than others.
 Raising many un-official online media will decrease their demands.

4.4 Opportunity of the Company

 They offer many job opportunities for Myanmar People.

 The market for supplements is huge and growing.
 Corporate with some foreign company.
 Offer many job opportunities for Myanmar People
 For the future, Government will extend to bigger media services.

4.5 Thread of the Company

 Nowadays, there are so many media company as a competitor to compete to get the market
share.
 Other foreign media company willing to investment as a private in Myanmar.

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 CHAPTER – (6)

Conclusion

 Information and Technology is not only for entertain in daily lifestyle but also making
business all the way.
 To continues to increase in importance as a means of increasing the speed of doing business
in a competitive global environment.
 Their management and organization structure are strongly enough to extend for the market
share.
 They stands for verity by legally without bias and bring the truth for all the Myanmar People
immediately after episodes.
 They have readership 8.5 million and one of the most influencing newspaper/journals in
Myanmar.
 Websites are the face of your business.
 The major advantages of matrix departmentalization is flexibility.
5.1 Suggestion and Recommendation

As our points of view, we think that COMPANY should more emphasis on each products
to qualify. And also to hire up the marketing team to extend their products in business
mainstreams.

But in the coming situation, it can be the best media service because the government has
been arranging to extend the Media services and also they already have 8.5 million
readerships.

5.2 References

 All data take out from HR department of Company and Company’s official
website
 http://informationmatrix.com
 kayzarkyaw@informationmatrix.com

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