Professional Documents
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General: Defence Council Instructions
General: Defence Council Instructions
General
Contents
313 Clearance Procedures for Dealing min 7ne Medie and Diner Puoik Spealung and
wrluflg
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313I9y Clearance Procedures for Dealing with the Media and Other Public
Speaking and Wrtsing(U)
[D/DGCCr511l2: 70003MBj
Purpose
1 It is very important [hat the MOD should be as open a, possible about its
activities . That every opportunity i> taken to explain the Defence ML.,sion and Thai
those who speak or write setting out the MODS policies should do so clearly and
consistently. Thi> DCI enables this To happen . It sets out MOD policy on how
prrsonnel should respond to requests from [he meats ol olhrr sources for
+nlrrvtews . briefings and articles, and describes thr procedures ui be followed to
eruure that all such activutes are approved by the appropriate authorities. It will be
of interest to all MOD and Armed Forces penonnel out repecially those who wont
it) nn area of actuul or potential public tnten,u all MOD and Armed Forces
per.wnnel who deal with internal MOD and extei nat ntedia incl~dmg national and
regional newspapers . magazines . television, radio, tnlemet, vtaeo and other media :
and a11 one-star officers and equivalent and Lm¢ commanders-
2 Fui ther guidance on clearance procedures and rdated issues can be found in :
Contenta
3 'This DCI gives spemfic guidance on The following,
Introduction
a Resporbtb1htles ot Central and 1.0cal Public Relaoons (PR) Staffs
Jq(,vnvl Mepla
,External Medla
a Major interview bids and briefing>
f Background bimfings
Conu3et>
Introduction
a . Tins DCl reminds all persornnal of ihe auLhorlsauon noeded to dlsclosr
Inf'orma[norn or experience obtained in the course of oRcisl duiaas or to publicly
express vtewa on official mattess. The fuil exposition of this policy ,s to be found in
the pubilcauons listed m para 2
a. the faAasc possible exposxion co P",rhamenr and the public of the reaaons
for Cavernmem policies and decistorta, once these have been announcedl
c. cultivatuon of the best pussrble rnldiwns with the media and other opinion
fornters (such as en[ereat groups) IQ help to promote the Drl'ence Mission
(ANNEX A) to a wide audience and co encourage support for defence
activities, and.
d. rdptd action where necessary co put aLross dhe MOD's position . In principle
MOD s)lould nor be seen co relu,e ro parr .cip,re in sagnrt'u:anr public
drxussiorn oranyrelevanc issue, al[hough a Judgemen[ on this will be taken
by the appropriate profc,otonal PR xaff In cases of breaking news, MOD
ahould always seek to make a comment as suon as possible, This will
require fast action and rapid clearance of media handling paoposale
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tl. The Departmental Plan clearly sets our in Dcparlmental Mandared Standard
(DMS) 3 2 that preseniacronal aspects must be an integral pan of all MOD activity
sod deriaron making . Key corporate messages should underpin all of our
comm4ni~ations efforts - rntamal and euernal . 1( IS a Lore tack of all personnel to
consiaer the rrtternal and external communication of all acuvtttrs and consider
imaginatively how to portray their acdvines In all interesting and acressrole way
Contaue wirn rhe media should be a,rangrd nun, :gh MOD PR sratY who are the
Deparrmenis professional advisers on rommunicsporu usues . PR sratY are to be
prov,dr+d with press lines on all subjects or potenriai medta interest- This Inclu&-j
prod .crng prev lines for the Defence Press U1ticr on issues that am likely In atlract
nauonal media tiller" . and for local PR srafts for r>eues of local irlltre5i,
7 All rnedta events are to be arranged througn PR stafl, as shown below, Whu Will
ad ..ae up handling and sael. the necessary apptnvais
f hr mg into qye>tian the pohucal imparualhy of the Armed Forces and the
Civil Service
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I~-,. . . . . . y ._v~a .a~av c vv ovn rwyv y't~
9. `)b help this judgement berween Wing open and ~~lpful to the media while
needing to be prudsan with public commem . the MOD provides policy guidance .
trntning, and advice on how to put across messages effectively and efficiently. Each
Command. TLB and Agency employs communtctrnoru bpedaluirs, Who provide
advice in support of the Central PR atafTs, headed by AGCC . All can advise on
communication and presentanon and help to ensure chat interviews, briefings and
articles are cleared through the correct cliannela.
ltl. The prutrss of authorisauon help5 the MOO to ensure that a consistent . positive
messag4 is portrayed. that propel security controls are maintained, and EhaTsCaff am
not placcd m suuauons Chat could be embarrassrng or innpprtvpnare for a public
servant.
12 The size and chvereiry of the MOD and its range of functions necessitates the
devolution olsections of PR activity to TLBs Commattd+ and Agencies Command
and Regional Public: Relations O£ficrrs (PRO) rherefore have an essential role m
promoting the business of the MOD locally and in ansuring that a dear, consistent
message b presented by m-orthndting local 1'R work within the framework of the
MOD's corporate messages (set out at ANNEX A)
I
13 In addition to internal public relations and arty Other responsibilities asked of
rhem by their organtsauons local PROs have the following tasks;
a To uie all available methods m develop links wttn local media dnd
contmunrtte~ to promote nmssnges about Me local Organisation, the MOD
and Armed Forces us a whole, including m support of national media
~:ampatgns orgamseq by the Delencr" Prras Office~
n 1'o develop links With national media to promore messages abo,t the ljcel
Organisation in consWtauon with DCCC stafY
i
14 Local orgarusattonn, commanders and mnnagerS shuuld closely involve local
PROs m all media and cornmuntcnton matters to ensure Char they receive
professional advice and expertise on presentational ts ;ves Furrhermore, if local
PROs are to have tndxtmum credibility and effect wttli the media. they must have
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close links with the top of rheu own organisations- so that they are knowledgeable
about policy and decision making-
15 Because the media (and Others) may request information on the satne event or
ts,an from local and national sources . a ;s e>,entiat that local and central MOD PR
stalls should Aeep in close touch . The local PRO ntust Aeep the Cnntral PR scalFs
mtormed al.out all information or events chat ate lil.ely to be of Intel ebL to Ministers
or which are hkely tu attract national media attention, It i> often ddlicult to judge
wlcat events fall alto the" categories When m do ..ot the Cenrral PR staffs sh"d
be consulted In addition, PIHQ PR srall'rnuSt be kept crAormed on operadonal
matters
Internal Media
16 It is esserlnal that scaft' within the Department are also informed in a timely
manner about key decisions which affect them Prov»ion of information should be
. whenever possible to coincide with p .,L1i( announcements DGCC satl'
Limed
(DCCS or the single Service DCC n~ appropriate) must be consulted on all
>igntficartt rnteonal communication strategies m oider to ensure coherence with
wider Departmental ines,ages and to adve~e on the most appropriate mix of
cununumcaaon channels fur the parrtcular messages and target audiences DCCS
ma,ncams a comprehensive database of house Joumdls and can advue on how best
to use oral oriellng5 . intranets, v,deos and other ru4Lcrials- Advice 14 46o available
on the use ot exrecnally owned journaU thar specefce.tt1y target MOD audcences and
eagularly solicit contributions from MOD personnel e
Fxrerrtal Media
Maw urrn views andAnofings
17. Thic secdot coven d11 activities likely to atrract the detention ol national TV
,)aw,, or news magazine programmea - eg 'i'oday Prngramme, World at One.
Newsntgl7r - and rrtdlur or particularly bensirlve rsaur~ In the national prtss_
1S The Chief Pr=ss Officer (CPO), who is located m D News acts as the point of
contact for all major mtarvtew bids and bnefinga . !t t ; r>_,enrtal that the CPO ts
inloetnrx3 of all such possibilities so that he can both provide an accurate and timely
response to Journahsts and consult ocher Covnrament Departments who may lu,ve
an mcerest or involvement Local PR statT must ensure chat the CPO's staft are knpc
Iully in the picture on all issues that are potentially controvarsial or Lable to invite
national med.a artennon .
19. There will be occascun> when it is necessary to >eek approval lor interviews.
briefing or other facduies very quickly for example to Pre-empt or blunt breaking
bed news . In this event, the CPO must be concacteo ~ soon as pos~cbte so that he
can advise on how to proceed, and seek the necessary approvals Within MOD and .
when appropriate, ocher Covernmenc Departments
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23, TLH, Comlnand or Regional PROs dre authorscd to talk to the local media on
their own authority- They are also aulhorrsed to lalk w the national media on local
stones, so long as Erie CYCJ, or his srat7, and the relevant single Service fJCC are kept
informed . Local PROs may tall, to national n.cdta on nanonal >Lories, if directed to
do so by rhe CPO/DCC
24 Ministerial approval will be required for utlervtews and bt tefings with external
rnedta by officers and officials Or two-star ranl, nr equivalent or by any employee on
T
sensmve or politically controversial tnsues. Mmtiterfal approval will be arranged by,
27 To help avoid being drawn into pWiucally tninroveroibl areas and to reduce the
pt~>ibAtry af subsc-quent misinterpretation the following steps should be followed
when taking part LA an interview
b. Where possible, agree the q\uesuons m be asked rn the interview (or at )nest
the brodd areas to be covered) betotehand
d. 8naure that a PR cu other officer with expe,,ertce of dealing with the media
briefs the interviewee (for example on the key rrme»ages to be put across)
attends all i/vetvtews and media appearances and. where practical, makes
notes or Er"cripti of the conversation
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the appropnate Service DCC (for purely ~mg[e Service ssaes) or, where the subject
IS Of a Civil= nature or goes wlder t]wn a single Service to OCCS This procedure
must be followed regardless of wtnether ihe Service DCC has contributed Lo the text
Further advice may be obtained if necessary from DCCS . Where material dppeiirs to
come within The scope Or a D Notice the material w111 than be referred to the
Defence Press and Broadcasting Committee (Tel . 82206MB)
33 Permu>ton to publish will apply only to the text as submitted Further aurtionry
is required d' alterations (other than purely editorial) are made The granring of
permission to publish does no[ wit fer official endorsement of the coatent of the Text
and This should be made clear w publishers.
38 If there is any doubt about Lhe clearance of any oral or written contribution to a
conl'erence or seminar. the Duettor of Policy flannitig ahould be contacted on
84520MB and security clearance obtained
Background Briefing
39. Background brietings for the media can encourage accurate and positive
reporting about detertce activity by providing the full facts and contrxt of a
pcrucular situation The MOD Press Office arid the aingle Service DCCs set ap
briefing, and inform Ministers Ifsenior staff (2' ran6 or above) are involved, or if the
aablecr mattat is potentially novel or cor,lrnttoas
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_, _ _, . . ,-, .. . -, ._ . . .. .....
't-
Coruacts:
Poluy Director Ceneral Corporare Commun,cauans
Communication Planrning Unn
Phone 7UOO3M8 Fax; 87742MB
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ANNEX A
Corporate Communication
To promote the MOD and thc Armed Forces eRecnvety, we mwt have a clear vision
m our own mind of the Organisation The Defencr Mission ptovides thb vision
Copies of posters and booklets eaplaumng the Defenc~ Mio~ion can be obtained from
DGCC-Planntngs (Tel : 83588MB Fax, a7742MB) .
T
What the MOD and Armed Forces are doma
These rrrnY~ages should underpin our communkdtuwns eftort - buth internal and
excernal - at ail levels .
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ANNEX B
Presentation Checklist
Things to Consider
Presentational Stance
(Positive or Negettve publictt)? Active or Passive in seekino media interast? Axe we
trying to utfatm or deflect criticism?)
~ Will n be peree.ved as good or bad newa7By whom?
Can L,ad new~ he diffused by being as open as possible?
Should the issue be handled in a high or low profile way?
Theme - How does the is=.ur fit into the MOD s bas.c PR themeO
" force tar Good
" Defending die UK s Interests
" Making the world a sal'er place
" Caring for OtAr People
" Modermstng the Forces
" Making every pound count
" Contrthur+ng co rhe Commur,ny
" Respecting the Environment
i Key Messages c,
3~ b there a need to make an announcement in Parhament? Oral or wrltten ?
s What posinve potnt> to make - de in with tha MOp ; themrs?
> What is dtfflcuti or potenraally enib,t r~smg?
Audience
y To what extent will the issue affect or be uf in.erest to
Internal Ac,drences-MOA/Anned Forces personnel
External Audiencas - Parliament/General Public /Orher Government Departments
/interest Croups (e.g, induntry or academics)
Key Messages
(How can it porirky MOD in a positive 4pht?)
~ What messages should be emphasised to which audzrncel
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., , . . , .- , . . .,
_ _"
, -~ .
Distribution Mechanism
(Huw can we best target the auchence?)
) Nauonai or iocal medial -Press Conferxncen/Pnoco OppoCC41uF7as
)Y Pteas oi broadcast media' - Backacro~ad bi IeI7nbs by ofLciats
) Internal M017 and Servue channels? Internal publmmion~/Incranec
IvfODWEB/Cascade face-co-face briefirygb
Getting Advice
) Has the suberuss .on been dtscuised with and copted co D Ncwa/bmgle Service
DCC and DCCS?
7- C7
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. ' ~gt'iJ 313/ss %T.1) xs/iiiss e :uu am rae
g_ __A-N
ANNEX C
DATEITYPE OF BNCACEMEN7`.
DIRFCTORATEIDIVISIONIFLB/ACFNCYiCOMMAND :
HOSTS ORGANISATION:
FROM : NAME :
MOD O12GAN1SATION: . .
PAiDIRBCTOR NEWS
ROOM 0384
Main 13uIItiing
Whitehall
London
SWIA YHB
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6.9 Since set-off may not bu applied a where forfeiture is a pessx'hiliky MUST be referred
pension bcaeAs where there is any dispute over to thut department as qqiclclAl as paasible .
the existet+ce or amount of the drbt, -the (4abina
6.15 Ptrxher information is given in volume 2
pfRac. s : man;Rer of the schemes, raquire
oFthe Pernstons Manual.
Tic set-off is appbed agatnat PcBrS or CS
benefit unlesa the civil servant owlng the
,nen an acknowledga wnt of the nature
xrnossnt u! the debt as SL ws1l stand en tlhc
the PCSPS or CSC§ benefit hecomza pa
IFORPEIITINC, t3EKNFiYs
MoD 12 c4 l0019
S - Issue 2 Augast .7,9g8