Professional Documents
Culture Documents
C 843
C 843
C 843
Clive Fletcher*
Department of Psychology, Gold smiths College, University of London, UK
Performance appraisal (PA) was a term once associated with a rather basic process
involving a line manager completing an annual report on a subordinate’s perform-
ance and (usually, but not always) discussing it with him or her in an appraisal
interview. Whilst this description still applies in a number of organizations, it does
not in many others. PA has become a general heading for a variety of activities
through which organizations seek to assess employees and develop their compe-
tence, enhance performance and distribute rewards. It sometimes becomes a part of
a wider approach to integrating human resource management strategies known as
performance management (PM). As Williams (1998) points out, there are at least
three diV erent models of performance management: performance mangement as a
system for managing organizational performance; performance management as a
system for managing employee performance; performance management as a system
for integrating the management of organizational and employee performance. PA
plays an important, if varying, role in all of them. The potentially relevant research
for this expanded domain is very broad, including topics such as performance-
related pay, assessment and development centres, job analysis and competencies,
*Requests for reprints should be addressed to Clive Fletcher, Department of Psychology, Goldsmiths College,
University of London, New Cross, London SE14 6NW, UK (e-mail: c. etcher@gold.ac.uk).
474 Clive Fletcher
organizational communication strategies, and much more besides. Rather than try
to skim over all these, this article will concentrate on reviewing a limited number
of current research themes and trends, which together constitute the developing
research agenda for PA and PM. In the course of this, it will examine some of the
implications for practice in the eld.
First, however, it is necessary to brie y sketch a picture of previous appraisal
research and how it has led to the present situation. There has been no shortage of
research on PA, and many reviews of that work are available (see Arvey & Murphy,
1998). Much of this has been devoted to issues around the use of ratings in
appraisal, and how to make them more objective and accurate in re ecting
performance—partly driven by the impact of equal opportunities legislation,
especially in the USA. Some of the work done in this area has been conceptually
and methodologically sophisticated, particularly that which has approached the
subject from the perspective of cognitive psychology (e.g. DeNisi, 1997). That said,
it would be diYcult to argue that this line of attack has led to any signi cant
improvements in actual PA practice. Most UK organizations, for example, express
dissatisfaction with their appraisal schemes (Fletcher, 1997). This re ects more
than just the failure of PA to deliver valid performance ratings, of course; it also
signals the perceived lack of success of PA as a mechanism for developing and
motivating people. The latter is not exactly a new observation, as research long
since provided examples of appraisal either not motivating staV or even reducing
their motivation and commitment (Meyer, Kay, & French, 1965; Pearce & Porter,
1986), and of feedback processes more generally of being inconsistent in helping to
improve performance (Kluger & DeNisi, 1996). Fortunately, the last decade has
seen research swing away from limited psychometric concerns with the PA process
and towards a recognition of the importance of social and motivational aspects of
appraisal as well as of the cognitive processes at work in it. Various writers have
begun to look at the ‘politics’ of appraisal, and the non-performance factors that
in uence managers assessments of their staV (e.g. Longenecker & Ludwig, 1990;
Tziner, Latham, Price, & Haccoun, 1996)—which makes sober reading for those
who use appraisal ratings as performance criteria in test or assessment centre
validation studies. Cleveland and Murphy (1992) suggest that what would tradition-
ally be seen as rater errors are often not errors as such but consciously adopted
and adaptive responses by appraisers to the wider work situation. The perspec-
tive of PA research has thus become more realistic and diverse and o V ers
numerous worthwhile avenues for further investigation by work and organizational
psychologists.
Goal orientation. This concept originated in the educational literature and may be
de ned as an orientation toward developing or demonstrating one’s ability
(VandeWalle & Cummings, 1997). Dweck and Leggett (1988) and other writers
have described two general groups of underlying goals that individuals pursue in
achievement situations; one is usually referred to as learning goal orientation
(LGO) and the other as performance goal orientation (PGO). The former is an
orientation towards developing competence by acquiring new skills and mastering
new problems and tasks, while the latter is concerned with an orientation to
demonstrate and prove the adequacy of one’s competence by seeking favourable
assessments and avoiding criticism. VandeWalle and Cummings (1997) found that
LGO was positively related to feedback seeking, but PGO was negatively related to
feedback seeking. Philips and Gully (1997) studied exam performance and goal
setting, demonstrating that goal orientation is one of the individual diV erences that
impacts on self-eYcacy over and above ability levels; they found that LGO was
positively related and PGO negatively related to self eYcacy.
Most of the studies on goal-orientation utilized student samples and were done
in an educational context, and the application to appraisal has so far only been by
implication. It would thus be of interest to test out similar hypotheses within a PA
framework. For example, one would expect that individuals characterized by LGO
would be much more positive in attitude to genuine feedback, development
suggestions and challenging goals. Individuals demonstrating PGO might show less
tolerance of anything but positive feedback and might tend to focus their eV orts on
maintaining their performance in areas they had already proved eV ective. Whether
goal orientation exerts a direct in uence is open to question, though. Philips and
Gully (1997) assert, on the basis of their ndings, that goal orientation works only
indirectly on goal levels, through its relationship with self-eYcacy. The ndings
from further research in this area have implications for the content of appraisal, in
terms of goal setting, and also for the process of appraisal to the extent that they
may suggest diV erent strategies for dealing with appraisees of diV ering orientations.
Performance appraisal and management 477
Self-awareness. One of the main aims of multi-source feedback systems (see below) is
to increase target managers’ levels of self-awareness; that is, to produce greater
congruence between their self-assessment of their performance and the way it is
viewed by bosses, peers, subordinates and customers (London & Smither, 1995).
This is held to be an important attribute and one worth assessing and developing.
There is some objective evidence to support this, in that a number of studies
have found higher self-awareness to be associated with better performance as
measured by various independently taken measures (Alimo-Metcalfe, 1998; Bass &
Yammarino, 1991; Furnham & String eld, 1994). Moreover, self-awareness is also
a key element of Emotional Intelligence (Higgs & Dulewicz, 1999; Salovey &
Mayer, 1990), a concept that seems to have a popular appeal to practitioners and
organizations. It thus seems likely that one of the developing research themes for
the period ahead will be explicating the nature of self-awareness and its correlates
(Fletcher & Baldry, 2000) and how self-awareness impacts on performance. To do
this, though, it is also necessary to nd the most appropriate way to measure it, and
this has already been the subject of a growing body of investigations (Atwater,
OstroV , Yammarino, & Fleenor, 1998). Many of these are addressed more to the
issues of measuring self-awareness for research purposes than to those of assessing
it in the practical context of appraisal, however.
Appraisal process
Appraiser–appraisee interaction. As previously noted, there has been more research on
the social and motivational aspects of PA. One consistent theme here has been the
in uence of liking. Lefkowitz (2000) concluded from his review of 24 studies that
supervisors’ positive regard for subordinates is often found to relate to more
lenient appraisal ratings, greater halo eV ects, reduced accuracy, less inclination to
punish poor performance and better interpersonal relationships. Varma, DeNisi,
and Peters (1996) pointed out that although the eV ects of liking are well
documented, the reasons for the in uence of liking are not clear. They interpreted
the ndings from their own study as indicating that rather than aV ect being a
biasing factor, it (i.e. aV ect) resulted from better performance in the rst place.
However, Lefkowitz (2000) identi ed a range of conceptual and methodological
problems in studies on liking as an in uence on PA, such as the failure to take
account of the duration of the relationship, and concluded that it is not justi ed to
assume either that liking re ects bias or that it simply stems from a reaction to
good performance. The in uence of liking on ratings, for whatever the underlying
reasons, is less where clear standards and observable performance information are
available (Varma et al., 1996). Another frequent line of enquiry on appraisal process
deals with the importance of appraisee participation level, both of itself and as a
factor in perceptions of procedural justice. The meta-analysis reported by Cawley,
Keeping, and Levy (1998) makes the useful distinction between instrumental
participation—which is participation for the purpose of in uencing an end
result—and value-expressive participation—participation for the sake of having
one’s voice heard. They found that the latter had a stronger relationship with
appraisal reaction criteria than did the former.
478 Clive Fletcher
Whilst research of this kind highlights some general factors at work in the
appraisal interaction, they do not always help in actually handling it better in
practice; you cannot manipulate appraisers’ levels of liking for their appraisees to
produce improved appraisal outcomes! Even the conclusions on the value of
participation are likely to be tempered by cultural considerations (see below). In
fact, research on what contributes to greater success in conducting the appraisal
interview itself attracted some attention in the 1960s and 1970s, but has been
somewhat neglected in recent years. Although there are numerous books giving
advice on the handling of the appraisal session, little of the content could claim a
strong research base. Kikoski (1999) points out that the interview is the point of
delivery of PA, and in his view is ‘the Achilles’ heel of the entire process’. Given
that this is the face-to-face interaction element in the PA process, and much is
likely to depend on it, the paucity of work done—in marked contrast to the
selection interview—is unfortunate. Some more recent research has been reported
in this area. For example, Klein and Snell (1994) advocated a contingency approach
to handling the appraisal interview and in their research sought to provide some
guidelines for this. They studied 55 appraiser–appraisee dyads and found, amongst
other things, that (1) criticism had a positive eV ect only where the person appraised
had a good relationship with their line manager and (2) that goal setting had a
greater impact on poor performers who reported a poor relationship with their
supervisors. They concluded that there is ‘no one best way’ to conduct an appraisal
interview—it depends on the situation, the relationship of the parties involved and
their individual make-up. More PA research based on a contingency model is likely
to yield results of practical value; for a fuller analysis of the individual psychological
factors that in uence the appraisal situation, see Fletcher (in press). As was noted
above, there is a stark contrast with the vast amount of research on the selection
interview (Howard & Ferris, 1996; McDaniel, Whetzel, Schmidt, & Maurer, 1994).
It seems possible that this body of work could act as source of ideas for further
research on the appraisal interview. For example, investigation of the impact on
interviewers’ judgements of the diV erent kinds of attributions for previous poor
performance that candidates make in the selection situation (Silvester, 1997) surely
has some implications for the appraisal interview also.
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