BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI

HYDERABAD CAMPUS
INSTRUCTION DIVISION
SECOND SEMESTER, 2017-2018
COURSE HANDOUT (PART-II)

Date: 08/01/2018
In addition to Part-I (General Handout for all courses appended to the timetable), this portion gives
further specific details regarding the course.
Course Code : MF F473
Name of the Course : PRODUCT DESIGN & DEVELOPMENT
Instructor-In-Charge : NITIN KOTKUNDE
I. Scope and Objective of the Course:
This course is designed to impart the knowledge required to develop a new product – understand
the opportunity, develop and implement a concept. After the successful completion of this course,
students shall be able to understand and implement the various processes, tools and techniques
required for a product design and development like product specification development; product
architecture; concept generation, concept selection, concept testing and embodiment; industrial
design; design for X; analytical and numerical models.
II. Textbook (TB):
1. Kevin Otto and Kristin Wood, “Product Design: Techniques in Reverse Engineering and
New Product Development”, 2004, Pearson Education, New Delhi
III. Reference Books (RB):
1. Karl T. Ulrich and Steven D. Eppinger, “Product Design and Development”, Tata McGraw-Hill
Edition, 5th edition, New Delhi, 2016
2. George Dieter, Linda Schmidt, “Engineering Design” Tata McGraw-Hill Edition, 4th edition, New
Delhi, 2009
3. David G. Ullman, “The Mechanical Design Process”, McGraw-Hill Inc., Singapore, 1992
4. N. J. M. Roozenburg, J. Eekels, Roozenburg N. F. M., “Product Design: Fundamentals and
Methods”, John Wiley and Sons, 1995
IV. Course Plan
Lecture
Topic Learning Objectives Source
No.
Introduction to product design, Modern product
Journeys in Product
1-2 development process, Examples of product TB: Chapter 1
Development
development processes
Product Development Product development teams, Product development
3-4 TB: Chapter 2
Process tools planning
Scoping Product Determining what to develop, Mission statement,
5-6 Developments: Technical Technical questioning, Business case analysis, TB: Chapter 3
and Business Concerns Design drivers
Understanding customer Customer satisfaction, gathering customer needs,
7-8 TB: Chapter 4
needs Organizing and prioritizing customer needs
Establishing product Functional decomposition, Simple approach,
9-10 TB: Chapter 5
function Black box method, functional modeling
Benchmarking and
Benchmarking approach, Support tools for
11-12 establishing engineering TB: Chapter 7
benchmarking, Product specifications
specifications
Architecture types, Product modularity, Clustering
13-14 Product architecture TB: Chapter 9
method, Advanced functional method
Concept generation process, Institutive methods,
15-16 Generating concepts TB: Chapter 10
Direct search methods, Morphological analysis
 Concept selection process, Pugh concept selection,
17-18 Concept selection TB: Chapter 11
Measurement theory, Numerical concept scoring
Refining geometry and layout, System modelling,
19-20 Concept Embodiment TB: Chapter 12
Few case studies
Generating alterative configurations, Best
21-22 Configuration design RB 2: Chapter 8
practices for configuration design
Steps for parametric design, Failure Mode
23-24 Parametric design RB 2: Chapter 8
Effective Analysis (FMEA)
Design for
Guidelines of design for manufacturing and
25-27 manufacturing and TB: Chapter 14
assembly, Manufacturing cost analysis
assembly
Design guidelines, Life cycle assessment,
28-29 Design for Environment TB: Chapter 15
Techniques to reduce environmental impact
Introduction, final design review, Product life
30-31 Detail Design RB 2: Chapter 9
cycle management
Performance characteristics of materials, Material
32-33 Material selection selection process, Material performance indices, RB 2: Chapter 11
Recycling and material selection.
Need for industrial design, Industrial design
34-35 Industrial Design RB 1: Chapter 10
process, assessing the quality of industrial design
Physical Prototypes and
Prototype and model basics, Principles of
36-37 Models and TB: Chapter 17
prototyping, Rapid prototyping
Experimentation
38-39 Risk, reliability, safety Reliability theory, Design for reliability and safety RB 2: Chapter 14
Quality, Robust design Quality control and assurance, design guidelines TB: Chapter 19
40-41
and cost evaluation for robust design RB 2: Chapter 15
Legal and ethical issues Tort law, whistle blowing, ethical behavior of
42 RB 2: Chapter 16
in engineering design engineers, Product liability
V. Evaluation Scheme and Schedule:
EC Evaluation Duration Weightage Date , Time & Nature of
No. Component (min) (%) Venue Component
1. Mid-semester test 90 30 6/3, 11.00-12.30PM Closed Book
Project and case study - 20 Continuous Assessment
(Open Book)
To be announced by IC
2 Class assessment - 10 Continuous Assessment
(Open Book)
3 Comprehensive Exam 180 40 03/05 AN Partially closed book

VI. Chamber Consultation Hour: It will be announced in the class.

VII. Notices concerning the course: All notices concerning the course are displayed on CMS and the
Mechanical Engineering notice board.
VIII. Make-up Policy: No makeup for Project presentations, Quizzes, Lab component and Case
studies. Makeup for Tests and comprehensive examination will be given for genuine cases with prior
permission.
IX. Academic Honesty and Integrity Policy: Academic honesty and integrity are to be maintained
by all the students throughout the semester and no type of academic dishonesty is acceptable.

Instructor-In-Charge
MF F473