Retail Management

Credits: 4 Hours: 60 (Theory =60)

Unit I ( Lecture Hours: 20 )

Nature, scope and importance of retailing, importance of retailing, types of retailing and
retailers, retail management process, Concept of multichannel retailing, influence of
changing environment, lifestyle changes, technology changes (e-business). Consumer
Behaviour in retailing, Retail information system, Marketing research process, Buying
decision process in retailing.

Unit II (Lecture Hours: 20)

Strategic retail planning process, Product: retailing as a product, retail pricing, factors
influencing prices, approaches to pricing in retailing, global retailing.
Advantages of customer service, service quality, GAP model for improving service,
significance of retail image, retail promotion.

Unit III (Lecture Hours: 20 )

Concept of merchandise management, Planning merchandise, store management process,

and responsibility, inventory management, recruitment and selection of employees,
training, motivating and evaluating store employees, Choosing store location.

Text & References:

1. Levy &Weitz, Retailing Management, fifth edition, TATA McGraw Hill,
2. Retail Management, David Gilbert.

Learning and Teaching Methods: Lectures, group discussions, projects and case studies.

Module Assessment: Internal 50% through Assignments/Projects/test

External 50% through end term exam.