Professional Documents
Culture Documents
Chapter 7 and 8
Chapter 7 and 8
CHAPTER 7
• Knowledge is Power Program (KIPP): more classroom time, quality teachers, parental support,
administrative support
• They stole: the best teachers, lesson plans, teaching techniques, management ideas,
schedules and rules
• Goal: do whatever it takes to get the students into college
• Motto: “Work hard, be nice”
• The program started with 50 students, with only 53% passing English and Math tests, but
after a 60 Minutes report, their numbers bloated to the thousands, with 80% of the students
going to college
KIPP Culture
• Covers lifestyle: how to walk, how to talk, how to sit at a desk, how to look at a teacher or
classmate who is speaking, etc.
• Teachers constantly remind the students of their goal: going to college
• “If you work hard and are nice, you WILL go to college and have a successful life. You will be
extraordinary because here we work really, really hard, and that makes you smart. You will
make mistakes. You will mess up. We will too. But you will all have a beautiful behavior.
Because everything here at KIPP is earned.”
• Primal cues the KIPP students receive: (1) You belong to a group; (2) Your group is together in
a strange and dangerous new world; (3) That new world is shaped like a mountain, with the
paradise of college at the top
• The KIPP environment creates a signal rich world so seamless that it creates new patterns of
motivation and behavior.
• Environmental Coherency: every element of the KIPP world sends clear, constant signals of
belonging and identity
• Stopping the School: When someone violates a significant rule, classes stop and the
teachers and students hold a meeting to discuss what just happened and how to fix it
• Every time a KIPP student forces himself to obey one of the rules, a circuit is fired, insulated,
and strengthened.
CHAPTER 8
Master Coaches
• People who are talent whisperers. Instead of the stereotype of being coaches who love
giving pep talks or highly inspirational, they are people who spend most of their time
offering small, targeted, highly specific adjustments. They had an extraordinary sensitivity
to the person they were teaching, customizing each message to each student’s personality.
• Wooden uses the deeper practice part of the talent mechanism, speaking the language of
information and correction, honing circuitry. Epperson deals in matters of ignition, using
emotional triggers to fill fuel tanks with love and motivation. They succeed because building
myelin circuits requires both deep practice and ignition.