The Digital Transformation

in the G20:
The role of consumers
G20 Consumer Summit
15 March 2017
Berlin, Germany

Andrew Wyckoff , Director

Directorate for Science, Technology and Innovation
Andrew.wyckoff@oecd.org
The OECD Report in support
of the G20

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 Computing is not new…
IBM 360 (1964) – the first commercial mainframe

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 …but ubiquitous computing is…
Quarterly shipping trends of smartphones, 2010-13
Millions Smartphones Other mobile phones
350

300

250

200

150

100

50

2005 2013

Sources: www.washingtonpost.com and OECD Broadband Portal 4

 …marking the beginning of
digital transformation…

https://thepowerofus.org/2016/08/09/the-internet-of-things/ 5
 …with data and analytics
transforming production...

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Source: http://www.nytimes.com/2012/08/19/business/new-wave-of-adept-robots-is-changing-global-industry.html
 … fueling new types of
disruptive innovation…
Algorithmic trading as share of total trading

*Note: 2013-14 based on estimates. Source: OECD based on The Economist (2012) and Aite Group

Siri Driverless car 7

 …and affecting all activities.

Health
Energy Public
Administration
Digitalisation

Transportation
Agriculture
Manufacturing 8
 E-commerce has become
common place...
Online shoppers: 2007 and 2014
Individuals ordering goods or services online as a percentage of all individuals

Source: OECD Digital Economy Outlook 2015

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 Future growth will be in
emerging economies…
Shares of Global Middle Class Consumption, 2000-2050

Source: The Emerging Middle Class In Developing Countries, OECD Development Centre, Working Paper No.285, 2010

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Revised OECD Recommendation
on E-commerce (2016)

http://oe.cd/digital-consumers 11
 Active consumers

http://articles.latimes.com/2012/jan/09/travel/la-tr-money-20120109; Amazon.co.jp 12
 “Free” Services
in exchange for data

13
https://www.respectnetwork.com/
 Digital Content

https://bcimedia.com/mixing-content-your-most-effective-digital-content-plan/
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 Peer Platform Markets

DOI: http://dx.doi.org/10.1787/5jlwvz39m1zw-en
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 Product safety

https://www.accenture.com/t20150624T211456__w__/us-en/_acnmedia/Accenture/Conversion-
Assets/DotCom/Documents/Global/PDF/Technology_9/Accenture-Internet-Things.pdf; Amazon.co.jp

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 Key areas for G20 action to
protect digital consumers
Strengthen consumer trust in digital
markets:
enhance cross-border co-operation;
improve enforcement information sharing
study the emerging role of platforms
Foster greater consumer control over their
personal data

Implement international standards for

consumer protection (UN, OECD)
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 Thank you

Contact: andrew.wyckoff@oecd.org

Website: www.oecd.org/sti

Twitter: @OECDinnovation

Newsletter: www.oecd.org/sti/news.htm

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