A

RESEARCH PROJECT REPORT

ON
“AN EXPLORATORY STUDY ABOUT SALES
PROMOTION TOOLS USED FOR CHOCOLATES”

Submitted in partial fulfillment of the requirement

For the award of degree
of
MASTER OF BUSINESS ADMINISTRATION
SESSION (2017-18)

SUBMITTED TO: - SUBMITTED BY:-

Dr. R. K Yadav Ankit Agarwal
Associate Professor MBA 4th Semester
Roll No. 16021012

IFTM UNIVERSITY, MORADABAD

 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed

in the development of this work and who influenced my thinking, behavior, and acts
during the course of study.

I also extend my sincere appreciation to Dr. Manjula Jain (Director, School of Business
Management) who provided her valuable suggestions and precious time in
accomplishing my project report.

I am thankful to Dr. R. K Yadav (Project Guide) for his support, cooperation, and
motivation provided to me for constant inspiration, presence and blessings.

Lastly, I would like to thank the almighty and my parents for their moral support and my
friends with whom I shared my day-to-day experience and received lots of suggestions
that improved my quality of work.

Ankit Agarwal

i
 CERTIFICATE OF ORIGINALITY

I Ankit Agarwal Roll No.16021012 a full time bonafide student of final year of Master
of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby
certify that this project work carried out by me at “AN EXPLORATORY STUDY
ABOUT SALES PROMOTION TOOLS USED FOR CHOCOLATES” and the report
submitted in partial fulfillment of the requirements of the programme is an original work
of mine under the guidance of the mentor “Dr. R. K Yadav”, and is not based or
reproduced from any existing work of any other person or on any earlier work undertaken
at any other time or for any other purpose, and has not been submitted anywhere else at
any time.

(Ankit Agarwal)
Date:__________________

(Dr. R. K Yadav)
Date:__________________

ii
 TABLE OF CONTENTS

S. No. Title- Page no.

Acknowledgement i
Certificate of originality ii

1 Abstract 1

2 Introduction 4

3 Objectives of the study 13

4 Scope of the study 14

5. Literature Review 15

6 Research Methodology 26

7 Findings and Analysis 27

8. Conclusion 33

9 Discussion 34

10. Recommendations 35

11 Implication of Future Research 39

Bibliography ---