Stephanie Ghilani

Professor Liptrap
November 29th, 2017
Annotated Bibliography

MLBAM touts its new work with Apple in augmented reality

According to Fisher (2017) MLB Advanced Media believes its work in augmented reality

with Apple could open a new level of fan engagement and understanding of baseball’s statistics

nuances, and perhaps make going to a live game never quit the same again (pg. 5). MLBAM is

developing an advance to its MLB.com At Bat mobile application in which pointing the iPhone

or iPad at a particular player would automatically generate statistics and biographical

information (pg. 5).This new reality would also allow fans to point their iPhone or iPad at a

runner on base and generate stats and other useful information (pg. 5).

“We see this as a big opportunity to take Statcast and bring it into the real world and an

enhanced ballpark setting” said Chad Evans. “We don’t think anybody else has married

augmented reality and live data in this way before” (pg. 5). The work of this augmented reality is

in the process of merging different technologies. The augmented reality uses “world tracking” in

which the iPhone or iPad motion sensors and iOS 11 software maps out a three-dimensional

view of where you are (pg. 5). Making this work for the fan will rely on wireless networks in the

ball park as well as how much wireless data is required to make the augmented reality work (pg.

5). MBLAM’s augmented reality offerings is being developed with a goal of a public rollout for

the 2018 season.

Eagles look for peak Wi-Fi performance out of Everest system

 According to Muret (2017) Panasonic Enterprise Solutions is marketing a customized

Wi-Fi system for sports facilities that stands apart from its peers, requiring fewer access points

while providing greater connectivity for mobile devices, company officials say (pg. 12). Everest

is the first Wi-Fi system designed specifically for sports venues from the ground up (pg. 12).

Most Wi-Fi installations are modeled after office building networks however, stadiums and

arenas are much bigger with up to 10 times the number of devices (pg. 12). Danny Adelson,

Panasonic’s vice president of connectivity said “ technology providers overcompensate by

installing several hundred access points, which are essentially antennas, for venues with devices

distributed every 4 feet”(pg. 12).

Everest’s access points are mounted on a stadium’s steel and concrete columns (pg. 12).

Other systems depend on drilling holes under seats to run the cabling as part of the facility’s

wireless infrastructure (pg. 12). In Philly, the first test with the entire system operating for a full

house came Sept. 24 for the Eagles regular season opener (pg. 12). There was 21,963 concurrent

Wi-Fi users, beating the record of 20,309 users during last year’s home game against the

Cowboys (pg. 12). “Overall the system exceeded expectations in every way” (pg. 12).

YouTube TV’s deal for Series fills MLB’s presenting sponsor roster for postseason

According to Lefton & Durand (2017) Google’s YouTube TV digital pay service will be

the first World Series presenting sponsor and will use the attraction of Fox’s game telecast to

promote brand awareness and sign-ups (pg. 4). The YouTube TV-World Series hookup marks

the first time MLB has signed a presenting sponsor for every playoff round (pg. 4). T - Mobile,

an MLB corporate sponsor since 2013, bought the presenting sponsorships for the two National
League Division Series matchups, and South Korean conglomerate Doosan signed a sponsorship

that included presenting status to the two American League Division Series matchups.

While Youtube TV is expected to compete with Fox Sports for live rights at some point

within the next decade, Fox executives say they consider the sponsorship as similar to selling ads

to a cable or satellite distributor (pg. 4). YouTube TV, through its World Series sponsor deal,

will generate content around the Fall Classic via access given to some of its correspondents

during the series (pg. 4). It will promote a sweepstake that will offer VIP World Series tickets as

the top prize (pg. 4). “Obviously we want to reach fans using any device. It means we can reach

a younger audience, so I think you’ll see more deals like this across sports” (pg. 4).

Firm combs social media as background check for college hires

According to Smith (2017) every trek into social media leaves digital footprints. What

those footprints say about an athlete or a coach could provide valuable insight when it comes

time to recruit them or hire them (pg. 35). A California based agency called SM2, is now

providing digital background checks as part of its services (pg. 35). SM2’s founder is proposing

what she calls digital forensics as a way for athletic administrators to find red flags and safeguard

themselves (pg. 35). “What we’re finding out is that a bad decision can cost a brand millions of

dollars and maybe someone’s job,” said Carrie Cecil, SM2’s founder and CEO (pg. 35). Social

media is the primary way people communicate now, and looking at someone’s social media

behavior serves as an ounce of prevention (pg. 35). Cecil, whose backgrounds is in

communications and crisis management, launched SM2 in 2015 to work with schools and teams

on social media education (pg. 35).

 Cecil has just begun introducing the digital background checks to college administrators,

who can purchase the program as a whole or a la carte (pg. 35). The fee’s start in the thousands

and then go up depending on the level of services the school buys (pg. 35). To create digital

background checks, SM2 is teaming with Franklin Global, a security, intelligence and

investigative firm that was founded by a former FBI agent, Patrick Conley (pg. 35). Cecil

emphasizes that her firm looks at other information that’s public, such as Twitter, Facebook

accounts, both new and old (pg. 35). Still, there could be question’s about whether a background

check on a teenage recruit is appropriate (pg. 35). Cecil believes that most recruits have been

taught to keep their social media clean (pg. 35). You can tell where recruit might be leaning,

based on mentions in social media posts, and that could affect a coach's decision on which

athletes to offer a scholarship (pg. 35).

ESPN makes tweaks in social media policy

According to Ourand (2017) ESPN last week released a new social media policy

following several high profile controversies that started with Twitter posted by athletes (pg.8).

ESPN staffers are encouraged to be “civil, responsible and without overt political or other biases

that would threaten our or your credibility with the public,” according to Kevin Merida, editor in

chief of The Undefeated (pg.8). ESPN’s social media policy follows similar guidelines issued

recently by The New York Times and The Wall Street Journal (pg.8). Last week Sportscenter

suspended host Jemele Hill because of her tweet (pg.8). NFL Countdown host Samantha Ponder

also created a stir internally for tweets about Barstool Sports, which was launching a show on

ESPN (pg.8). ESPN has since cancelled that show (pg.8).

 “It’s all intertwined with a moment in our culture and our political environment of

polarization” said ESPN President John Skipper (pg.8). “It’s the right time to do it. We would

never react to one incident or two incidents and say, ‘Oh my gosh we’ve got to look.’ It’s a

unique moment in time” (pg.8). ESPN’s new documentary reminds its employees that social

media feeds are public (pg.8). It also emphasizes that ESPN’s focus is sports (pg.8). “While we

acknowledge that our employees have interest beyond sports, it is essential that we not

compromise our authority as the worldwide leader in sports coverage” (pg.8).

NHL turns to social media specialist NowThis for short-form video series on Vegas team

According to Thomas (2017) the NHL is making a push into short form, digital - first

content, launching a series on Facebook’s new video hub (pg. 9). The league is partnering on the

series with digital news company NowThis, which was launched in 2012 by Huffington Post co-

founder Kenneth Lerer and former CEO Eric Hippeau (pg. 9). It is one of the most viewed video

news creator on social channels, and its parent company, Group Nine Media received, a $100

million investment from Discovery Communications last October (pg. 9). The five part weekly

series, which will debut Nov. 8, will appear on Facebook’s Watch platform, the social media

company's new original video viewing hub (pg. 9). Alongside the series, Now This will launch

its sports channel, which NowThis President Athan Stephanopoulos said would focus on human

interest and emotionally driven stories rather than game result (pg. 9).

“We’re seeing a shift in viewing habits, where fans are consuming video in short doses,

where they are looking for fun or emotional stories where they don’t have to know everything

about the history hockey,” (pg. 9). Since the start of the season, NHL Original Productions has

been working with Canadian duo On The Bench on a web series built around their satirical look
at hockey fundamentals (pg. 9). Clip’s of less than a minute, released on Twitter, exaggerate silly

elements of hockey’s subculture such as how to celebrate goals or tape sticks, and have recently

featured young NHL stars like Connor McDavid and Jack Eichel (pg. 9). “We’re interested in all

emerging opportunities in the digital space where the number of views and the ease in sharing

the consent speaks for itself,” said NHL Chief Content Officer, steve Mayer (pg. 9).

Firm’s digital division offers social media post from athletes

According to Mullen (2017) like a pro, an athlete equipment and memorabilia company,

has launched a digital division so that fans may buy social media post on Facebook, Instagram

and Twitter by the company’s more than 200 clients (pg. 14). Fans can buy a post from an athlete

on one of the social media platforms for $50 (pg. 14). The price of these post may increase based

on market demand (pg. 14). The social media posts are the latest business line for Like a Pro,

launched in July 2016 by entrepreneur Scott Schaible and Bill Sedgwick (pg. 14). More than 230

athletes have profiles on Like a Pro including Odell Beckham Jr. Ryan Kesler, and Terrance

Ferguson (pg. 14).

Athletes have equity stake in Like a Pro and the company splits the profits with them 50-

50 (pg. 14). If a fan send in a request for a social media post, the athlete can accept or reject it

(pg. 14). The athlete can also change the post to put it in his or her voice (pg. 14). Kelsey Cline

the director of athlete relations for Like a Pro said that she thinks birthday post’s will be the most

popular (pg. 14). “The posts will not be marked as an ad, as they are not advertising anything”

(pg. 14). “Those posts are completely customized for the individual, so they are not an ad in

anyway” (pg. 14). Both Kelsey Cline and John Ressler, the Like a Pro president, acknowledge

that it may take a lot of time and work for a relatively small payoff (pg. 14). “I would say we are
earning money” Ressler said (pg. 14). “We are not profitable yet, but we are getting close” (pg.

14).

Signature move: Schiller assumes chairman’s post

According to Fisher (2017) sports industry veterans Harvey Schiller has agreed to

become chairman of letters Inc., a developing New York based media and electronic signature

outfit (pg. 28). The company is set to debut a new digital signature product called Twignature.

The product applies a level of biometric verification to social media communication, allowing

athletes and other personalities to personalize and more directly monetize their tweets (pg. 28).

Twignature operates somewhat similarly to electronic signature technology DocuSign, but is

designed specifically for social and mobile platforms (pg. 28).

In addition to the digital signature, the Twignature product also allows for drawings and

other customizations for tweets beyond the standard text, photos and videos (pg. 28).

Twignature’s authentication technology also includes a sponsorable seal of authentication that is

designed to be sold to brands and serve as a revenue source, particularly for charitable purposes

(pg. 28). “We think this can really expand the notion of an authenticated signature,” Schiller said

(pg. 28). The role for schiller is expected to be more of a part-time one, and be is expected to

maintain his other commitments, which include advising the College Sports Management

Groups, led by Ray Katz and Michael Schreck (pg. 28).

Sponsors set activation plans as new season gets underway

According to Lombardo (2017) The NBA’s 2017-2018 season begins Tuesday with many

of the league's partners activating heavily around the tip off (pg. 6). Kia, which signed with a
multi year renewal with the NBA this offseason, again is the title partner of Kia NBA

Performance Awards and Kia NBA All-Star MVP award (pg. 6). The company will sponsor a

season long sweepstakes on NBA social channels (pg. 6).

Nike, which begins its first year as official outfitter of the NBA, will launch marketing

campaign with it’s key endorsers, including LeBron James and Kevin Durant, with the first spot

to debut on opening night (pg. 6). Some other activations include American Express, which will

launch a benefit program for card members (pg. 6). Jack Daniel’s, which begins its second

season as a league sponsor, will create an online digital sweepstakes giving two fans the chance

to win an all expense paid trip to NBA All Star 2018 in LA (pg. 6). 2K’s “NBA 2K18” video

game this year features Boston Celtics guard Kyrie Irving on its cover, and Shaquille O’Neal on

the cover of the “NBA 2K18 Legend Edition” (pg. 6). PepsiCo’s Frito-Lay Ruffles brand is

running a “4-Pointer” program in conjunction with “NBA 2K18 through Dec. 15 (pg. 6). A

special code on co-branded bags of Ruffle chips gives fans access to a custom 2K game mode

where they can earn four times the virtual currency from the game (pg. 6).

Agents tell talent to stick to sports

According to Ourand (2017) several talent agents have been spending the past several

weeks telling their sports clients to stick to sports when it comes to their social media feeds (pg.

3). These conversations took a new importance last week after ESPN suspended anchor Jemele

Hill after she made tweets suggesting that NFL fans boycott Dallas Cowboys sponsors - many of

whom also buy advertising on ESPN (pg. 3). Hill’s tweet came after news reporters that Dallas

Cowboys owner Jerry Jones would not play athletes who knelt during the national anthem (pg.
3). Some agents who did not want to speak on the record expressed frustration at ESPN’s social

media policy, which they called confusing (pg. 3). With President Trump tweeting about sports,

they said the line between political and sports commentary has become too blurry (pg. 3).

Last month, ESPN President John Skipper tried to address ESPN’s social media policy

through an internal memo that said, “we have social media policies which require people to

understand that social platforms are public and their comments on them will reflect on ESPN. At

a minimum, comments should not be inflammatory or personal” (pg. 3). One agent not

associated with Hill defended the anchor, saying that ESPN gave her a premium weekday

afternoon timeslot because of the way she expresses opinion (pg. 3). The agent felt that ESPN

suddenly grew scared of Hill’s opinions once the White house started taking notice (pg. 3). Most

of the talent agents interviewed for this story thought that Hill should have been smarter with her

social media interactions (pg. 3). “What makes this country great is that you have the right to

speak your mind”, Montag said (pg. 3). “But you have to recognize that your platform on social

media is partly because of your employer” (pg. 3).

Startup sees good news as good business

According to Stern (2017) at a time when sports are saturated with emotionally charged

headlines, digital media veteran Paul Bremer is starting to strike deals for his new outlet

GoodSport that focuses on positive news (pg. 9). Bremer founded GoodSport last year, thinking

many people are interested in seeing more positive stories about sports and athletes in society

(pg. 9). Bremer said “We look at sports as somewhat of a metaphor for life: the things you learn

at the youth and recreational level can be very positive, and a lot of that has been drowned out by

a few people who are not necessarily exemplifying that” (pg. 9).
 Sor far, the Norwalk, Connecticut based outlet has produced 350 pieces of content and

has been hired by the NBA to work with an unidentified WNBA team (pg. 9). Bremer got his

spark for the idea when watching the 2016 NFL draft with his sons (pg. 9). Bremer raised a low

seven figure amount in one angel round of funding (pg. 9). He said the aim now is to earn a

profit and accomplish wider societal goals (pg. 9). The site creates custom content for partners to

use on off site channels and has its own properties on its website (pg. 9). “GoodSport was

conceived long before the last election cycle and everything that has happened since then,”

Bremer said (pg. 9). “But increasingly, with all the stories out there that talking heads on sports

networks are talking about, they are not the stories that people truly have no emotive response

to” (pg. 9).

Veteran sports journalists: Politics not exactly new to the game

According to Ourand (2017) Between President’s Trump’s tweets about ESPN and the

NFL, calls to boycott football games and the players’ response to both it feels like the act of

covering sports has changed forever (pg. 9). This isn’t the first time politics and sports have

intersected, and it won’t be the last (pg. 9). “Because of television, because of Trump’s persona,

because of the internet coverage, everything is magnified now” (pg. 9). Vince Doria, former

editor of the Boston Globe in the 1970s and 80’s, sounded a similar theme (pg. 9). It’s

impossible to compare eras because of the power of social media we have now (pg. 9). Doria
said that as someone who managed sports reporters for decades he often had to deal with these

kind of issues (pg. 9).

“At ESPN, typically you tried to avoid a political aspect of things” (pg. 9). It was

obviously difficult to avoid (pg. 9). George Salamon, Washington Post assistant managing editor

for sports said that reporters and anchors should be allowed to discuss politics, even if there is

not a strong connection to sports (pg. 9). “If I was still at The Post and I had a columnist who

wanted to do a piece on the current state of the US and the presidency, I would say, “Go ahead”

(pg. 9). But with that concept comes the responsibility of maintaining a civil discourse in

representing the news organization (pg. 9). There is a clear blur between journalists and opinion

maker and that will never change (pg. 9).

Oregon

According to Smith (2017) For more than a decade, Nike has teamed up with pediatric

cancer patients from Portland’s Doernbecher Children’s Hospital to create unique shoe and

apparel designs (pg. 22). Revenue from the sales have raised more than $17 million for the

hospital (pg. 22). The result was the #StompOutCancer game on Sept. 9 (pg. 22). Three teenage

patients were selected to do the design and the school marketed the event through its growing

social media channels (pg. 22). The week leading up to the game, Oregon measured the impact

of its social media promotion with the with the hashtag #StompOutCancer through its

@GoDucks channel (pg. 22). The results: 13.6 million impressions on Facebook; 5.6 million
impressions on Twitter; 2.2 million impressions and 416,000 videos views on Instagram; and

12,000 story views on snapchat (pg. 22).

By spreading the word through social media, oregon was able to sell specially designed

merchandise made specifically for that game, with all proceeds going to the hospital (pg. 22).

The #StompOutCancer game provided an illustration of how Oregon’s growing social efforts

have elevated the Ducks’ brand (pg. 22). There Twitter follower’s have jumped from 113,000 to

more than 509,000 in the last two years (pg. 22). The Oregon @GoDucks channel is the second

busiest in the country (pg. 22). Oregon, like many other schools, is heavily video focused, even

on twitter where there’s not a lot of text on the @GoDucks channel (pg. 22).

Michigan

According to Smith (2017) when the University of Michigan women’s basketball team

cracked the top 25 last season, it was a momentous occasion (pg. 22). The Wolverines had not

been ranked in four years (pg. 22). To build on the momentum of Michigan’s season, the social

media team and ticketing office joined forces to sell out a women’s game at Crisler Center for

the first time in school history (pg. 22). They called it #CrashCrisler, graphic designs and

messaging that highlighted the team began flying across the Wolverines’ social media channels

with links to the athletic department websites or the ticket-buying page (pg. 22).
 Keith Bretzius, Michigan’s digital director, and Brian Wagner, who oversees social,

created a schedule of promotions on Michigan’s social media channels to rivet interest for the

game against rival Michigan State (pg. 22). They needed plenty of lead time to spread the word

about #CrashCrisler, but the danger in that was if the team went on an unexpected losing streak

(pg. 22). To broaden the audience, Michigan’s football and men's basketball Twitter accounts

retweeted all of the #CrashCrisler messaging (pg. 22). By tipoff, every seat was spoken for and a

sellout crowd of 12,707 was announced (pg. 22). A timelapse of people filling the arena ran on

social media and after the game Michigan ran recorded videos of the players thanking the fans

(pg. 22).

Milwaukee Bucks

According to Ourand (2017) a few years ago, the Milwaukee Bucks put some of their

game highlights on Facebook and were blown away at the popularity of the platform (pg. 24).

“Our viewer engagement spiked,” said Mike Grahl, the team’s chief digital officer (pg. 24).

When Grahl saw that Facebook was offering an opportunity to use the social media platform to

help sell season tickets, he jumped at the chance (pg. 24). If Facebook was able to increase

engagement with content, it should also be able to increase engagement in the ticket sales

process (pg. 24). The Buck’s Facebook partnership has become about more than simply
increasing ticket sales (pg. 24). Grahl said it also is about engaging with the team’s fans in as

close to real time as possible (pg. 24).

The campaign created custom ads based o n more than id a Facebook user happened to

like a Milwaukee Bucks page (pg. 24). It took into account whether someone had bought tickets

in the past, how old they were, and where the lived (pg. 24). An ad for season tickets would be

placed into the news feeds of the people who were most likely to buy them (pg. 24). “We want to

connect as quick as possible with anyone who shows an interest in Bucks season tickets,” Grahl

said (pg. 24). “This enabled sales in as close to real time as possible” (pg. 24).

Facebook will stream one MLB game a week

According to Garcia (2017) The social network will stream one Major League Baseball

game every Friday for the rest of the season (Garcia, 2017). The games will not be subject to

local blackouts. MLB also has a deal with Twitter, but those games are blacked out in local

markets (Garcia, 2017). Twitter also recently announced a live, three-hour weekly MLB

highlights show (Garcia, 2017). Sports is one of the few things people still watch live (Garcia,

2017). But even sports ratings on TV have suffered lately. The league's hope streaming games on

social media will appeal to more people, especially younger viewers (Garcia, 2017).
 Twitter partnered with the NBA this season to stream an original live show, and it

streamed Thursday night NFL games last year (Garcia, 2017). The NFL dropped Twitter for this

coming season and made a $50 million deal with Amazon. Facebook also bid for the NFL

(Garcia, 2017). The NBA could still be up for grabs because Twitter only streams a live show,

not games (Garcia, 2017).

Pioneer Athletic Social Media Accounts Help to Inform Fans

According to Morales (2017) Sacred Heart University Athletics has many different

social media accounts available to their fans and students (Apr. 5, 2017).Their official athletics

account @SHUBigRed is run by Athletic Communications (Apr. 5, 2017). There are also

individual accounts for most of the sports team (Apr. 5, 2017). Athletic Communications

provides game previews and game recap for all 32 Division I varsity sports (Apr. 5, 2017). They

also manage the content that goes online (Apr. 5, 2017)."We have official athletic accounts

which are department wide, and that's run by the athletic communications staff (Apr. 5, 2017).

Then the teams have their own Twitter/Facebook pages and those are managed by the coaches,"

said Senior Associate Athletic Director Christopher O'Connor (Apr. 5, 2017).

"The official accounts are newsier and provide more official information (Apr. 5, 2017).

The sports teams accounts are more connecting to different groups, they help recruit and help

connect alumni," said O'Connor (Apr. 5, 2017). Figuring out what goes on the social media

accounts is a process of its own (Apr. 5, 2017). "We have a number of different outlets where we

try to put information out," said O'Connor (Apr. 5, 2017). "Obviously our official athletic

website is where all of our news goes” (Apr. 5, 2017). There is a difference in the way the
various social media accounts are used (Apr. 5, 2017). "Twitter we try to use informationally,

Facebook has become more of a way where it's almost a second website where we post a lot of

links. Instagram is where we try to reach our student base, so that's more of a game day type of

post or student of the week type of thing. We try to get a lot of content out to all of them without

being super repetitive” (Apr. 5, 2017). Athletic Communications is responsible to cover all the

home games as well as a select number of road games (Apr. 5, 2017).

Need a sports update? Check social media

According to King (2015) When it comes to official channels, pro athletes today are

about as locked-down as anyone could be (May 2015). We've been reduced to managed snippets

from players, at least for the traditional media. Nowadays, if you want a peek inside sports, you

look at social media. as an example, basketball player Kevin Durant (May 2015). His traditional

media exposure is managed better than the president's, but if you follow the Oklahoma City

Thunder's superstar on Instagram, you can all but see @easymoneysniper (his Instagram

username) in his underwear (May 2015). Durant doesn't post much during the season, but he

updates snippets of his life on a regular basis and pays homage--he's actually a real guy under all

that hoops hoopla--to friends and mentors, etc (May 2015). A couple of years back, Sports

Illustrated named Durant the top athlete to follow on the photo-sharing site (May 2015).

The superstar of all the superstar athletes on social media is--as he has been for years--

soccer's Cristiano Ronaldo (@Cristiano), who has a staggering eight-figure following for his

combined Facebook, Twitter, and Instagram feeds (May 2015). They're filled with riveting stuff

such as selfies of him getting into his car to go to practice, outtakes from his advertisements, and

a bunch of promos (May 2015).

Website brings sports into social media

According to Awad (2014) Sports fans and non-sports fans can rejoice, as designers of a

new social media platform are looking to change how we talk about athletics (Nov. 19, 2014).

Fancred is a new site that provides a digital outlet for users to share their sports memories (Nov.

19, 2014). This means that users don't have to sift through personal details about what people

had for lunch that day, and the non-sports enthusiasts do not have to deal with game commentary

they couldn't care less about on sites such as Facebook and Twitter (Nov. 19, 2014).

Fancred gives users the option to sign up with Facebook or email, and from there pick the

teams they want to follow (Nov. 19, 2014). Fancred suggests a list of other people, teams and

agencies a person may want to follow based on his or her interests, according to Razzaghi (Nov.

19, 2014). "Our goal is to try to connect you with like minded fan-people talking about sports

and not about their personal lives" (Nov. 19, 2014).

Sports and Social Media: The New Age

According to Bowels (2012) Social media is the most rapidly expanding form of

communication today (Sept. 13, 2012). Facebook, Instagram, Twitter and all of the social media

sites in between make us more connected to our favorite people, friend and athletes (Sept. 13,

2012). Because it is easily accessible, social media sources have been seen as a marketing tool

for various college athletic programs (Sept. 13, 2012). Social media sites have recently been the

subject of investigations and policing by the NCAA (Sept. 13, 2012). The University of North

Carolina's latest football scandal was discovered through pictures posted on Twitter by two
former players (Sept. 13, 2012). This led to sanctions against UNC and the NCAA charged UNC

with not properly monitoring the social media of its student athletes (Sept. 13, 2012). The

University of Alabama just received secondary violations for "accepting two recruits' Facebook

friend requests before the allowed date," according to the Associated Press (Sept. 13, 2012).

Since then, NCAA and many schools have begun to crack down on social media use

(Sept. 13, 2012). Some institutions have gone as far as banning social media use for its players

(Sept. 13, 2012). What does this mean for the over 300 athletes at Saint Louis University? Do

institutions now have to monitor every athlete's social media accounts and blogs? This is a tough,

but important question going forward as social media continues to expand and its enforcement

begins to take shape for the NCAA and its respective institutions (Sept. 13, 2012).

References

Fisher, E. (2017). MLBAM touts its new work with Apple in augmented reality. Sports Business
Journal .

Fisher, E. (2017).Signature move: Schiller assumes chairman’s post

. Sports Business Journal.

Lefton, T. (2017). YouTube TV’s deal for Series fills MLB’s presenting sponsor roster for
postseason. Sports Business Journal .

Lombardo, J. (2017). NHL turns to social media specialist NowThis for short-form
video series on Vegas team. Sports Business Journal .

Lombardo, J. (2017). Sponsors set activation plans as new season gets underway . Sports
Business Journal .

Mullen, L. (2017). Firm’s digital division offers social media post from athletes. Sports Business
Journal .

Muret, D. (2017). Eagles look for peak Wi-Fi performance out of Everest system. Sports
Business Journal .
Ourand, J. (2017). Agents tell talent to stick to sports. Sports Business Journal .

Ourand, J. (2017). ESPN makes tweaks in social media policy

.Sports Business Journal .

Ourand, J. (2017). Milwaukee Bucks. Sports Business Journal .

Ourand, J. (2017). Veteran sports journalists: Politics not exactly new to the game. Sports
Business Journal .

Smith, M. (2017). Firm combs social media as background check for college hires
.Sports Business Journal .

Smith, M. (2017). Oregon. Sports Business Journal.

Smith, M. (2017). Michigan. Sports Business Journal.

Stern, A. (2017). Startup sees good news as good business. Sports Business Journal .

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Academic OneFile,
libraries.state.ma.us/login?gwurl=http://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=mlin_c_
nichols&v=2.1&id=GALE%7CA411752438&it=r&asid=62cecf77537c00d62bb044d7f6312b2a.
Accessed 27 Nov. 2017.

"Website brings sports into social media." UWIRE Text, 19 Nov. 2014, p. 1. Academic OneFile,
libraries.state.ma.us/login?gwurl=http://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=mlin_c_
nichols&v=2.1&id=GALE%7CA390780983&it=r&asid=1f117c0e5d949470f76dd203ff8e7043.
Accessed 27 Nov. 2017.