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USL Brand Information
USL Brand Information
USL Brand Information
Market Leader with over 59% market share of India Spirits Business
Annual Volume
Company 3-year CAGR %
(Million Cases)
USL 100 15%
Diageo 111 2%
Pernod Ricard 96 2%
Incremental
Annual Volume
Company Volume
(Million Cases)
(Million cases)
USL 100 12
Peer set
% Share of turnover
Company from Overseas
Operations
USL 20%
Peer set
Marico 21%
Dabur 13%
USL is one of two companies with more than 10 brands featuring in the Top 100 brand listing*
• Black Dog -
• McDowell’s No.1 - Largest Premium
Largest selling Brandy in the Scotch in India
world
BII Scotch
Premium Scotch 44% Black Dog 12 Yr (Rank # 1, Fastest Growing Premium Scotch)
Whiskey
Prestige 61% Mc Dowell's No 1 (#1), DSP Black (#3, Fastest Growing Prestige Whisky)
Vodka
Premium -- ‘-
Regular Rum 56% McDowell’s Celebration (#1), Old Cask (#3, Fastest Growing Rum)
Regular Brandy 67% Mc Dowell’s No 1 (#1), Honey Bee (#2, Fastest Growing Regular Brandy), John Exshaw (#3)
Signature Bagpiper
Green Label
Gold Riband
Old Tavern
Hayward’s
Financial Times,
London, July 19,2009
• USL ~ Rs.18,000 Cr
> Rs.21,000 cr
• UBL ~ Rs. 3,200 Cr
• Employment
• Winner of
Sommerlier
India and
Internation
al Wines
Challenge
Award
Brand Highlights
USP:
125 year Brand heritage
Authenticity
Consistent quality
Blend
Communication
INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
Black Dog Centenary 8 Year Old Scotch
Whisky
Brand Highlights
USP:
unique blend of 32 fine aged single
malts
chill filtered at 0oC to elicit subtle
nuances
Blend
Brand Highlights
Blend
USP:
Finest Indian whisky with world-class
credentials
Specially imported blue bottle in line
with brand ’s super-premium image.
Brand Highlights
USP:
Blend of International standards
Blend
Brand Highlights
USP:
One of the best Single Malts at highly
affordable price (best value for Money)
Blend
Brand Highlights
USP:
Finest Indian Whisky
Widely accepted for over 2 decades
Blend
Brand Highlights
• One of the fastest growing brands in the
USL portfolio
USP:
World-class blend,
Attractive & Unique packaging,
Sharply positioned on ‘Success is Good
Fun’
Blend
Brand Highlights
USP:
India’s favorite whisky,
Constant innovations in packaging, marketing, promotions
and consumer events has helped maintain leadership
Blend
Brand Highlights
USP:
World’s first diet whisky
Blend
Brand Highlights
USP:
Brand name,
Frosted bottle,
Blue and white color,
Sharp and edgy communication
Excellent for preparation of cocktails
Blend
Brand Highlights
USP:
World class Triple-distilled blend,
International packaging
Blend
Brand Highlights
USP:
Blend,
Heritage,
Wide acceptability and brand loyalty
Blend
Brand Highlights
Blend
Brand Highlights
USP:
Unique blend that is widely accepted,
McDowell’s lineage
Blend
Brand Highlights
USP:
Unique bottle and premium packaging
Blend
Brand Highlights
Blend
Brand Highlights
• 8% market share
USP:
Blend
Heritage
Wide acceptability
Blend
Brand Highlights
Blend
Communication
Bagpiper Tetra
USP
• Tamper Proof
• Easy to Carry
• Light to Transport
Brand Highlights
USP:
Popular and widely accepted,
McDowell’s lineage,
Consistent quality
Brand Highlights
• 16 % market share
Brand Highlights