TRAINING REPORT

ON

CONSUMER PERCEPTION TOWARDS ICICI

PRUDENTIAL LIFE INSURANCE

Submitted to:
Satyug Darshan Institute of Engineering and Technology

By:
MANISHA NAGPAL
Roll no: 6300195
Batch 2015 – 2018

In Partial Fulfillment of
Bachelor of Business Administration
(IIFSB)

MAHARSHI DAYANAND UNIVERSITY

ROHTAK (HARYANA)
(November, 2016)

Satyug Darshan Institute of Engineering and Technology

Bhupani Lalpur Road, Village Bhupani
Faridabad - 121002, NCR, Haryana, India
 DECLARATION

I, Manisha Nagpal hereby declare that this summer training report is

the record of authentic work carried out by me during the period from
15 July, 2016 to 12 November, 2016 and has not been submitted to
any other University or Institute for the award of any degree / diploma
etc.

(Signature)
Manisha

Date
 BONAFIDE CERTIFICATE

This is to certify that Ms. Manisha Nagpal of Satyug Darshan Institute of

Engineering and Technology has successfully completed the project work
titled CONSUMER PERCEPTION TOWARDS ICICI PRUDENTIAL
LIFE INSURANCE in partial fulfillment of requirement for the completion of
Bachelor in Business Administration (BBA IIFSB) course as prescribed by
the Maharshi Dayanand University, Rohtak, (HARYANA).

This project report is the record of authentic work carried out by him/her during
the period from 15 July, 2016 to 12 November, 2016. She has worked under my
guidance.

(Signature)
Ms. Sapna Taneja
Assistant Professor, BBA Department
Project Guide (Internal)
Date:

Counter signed by
(Signature)
Mr. Ravi Bakshi
Department Coordinator (BBA Department)
Date:
TABLE OF CONTENT

S.NO PARTICULARS PAGE NO.

1 Introduction to the study 2-14

2 Company Profile 16-28

3 Research Methodology 30-35

 Objectives of the Study 31
 Scope of the Study 32
 Research Design 33

 Method of Data Collection 34

 Limitations of the Study 35

4 Data Processing & Analysis 37-46

5 Findings, Conclusion and Suggestions 48-50

6 Bibliography 52

7 Annexure 53-56