Market Pontential

 Demographics

Market Potential
 Posh residential areas viz. Alkapuri, Gotri, Old Padra Road &
Karelibaug.
 IOCL, IPCL, GSFC & ONGC Townships.
 Bullion Market at Padra,
 Industrial Estates at Ranoli, Makarpura & Gorwa.
 In the old city the presence of small and medium traders and
manufacturers.

Competition
( All Value in Mio)
Change the names of competitors as relevant

Competition
 Having first mover advantage and a solid launch pad ABN - Amro has
been our major competitor on the Savings Account front.
 In - House Trade Service Desk, Priority Banking & Strong Logistics has
boosted business for them.
 Unlimited ATM transactions at UTI ATM’s.
 Zero balance savings a/c with Aviva life insurance policy.

Competition
 Major Competitor on the CA front with product offering of relationship
accounts and free DDs on SBI Locations.
 In - House Trade Service Desk, Priority Banking & Strong Logistics has
boosted business for them too.
Competition………….
 Strong branch network in the city as well as at state levels.
 Complete Product Offerings
 Lower Balance Requirement.
Market Share

Our Ambition
 To reach a 1800 mark in new savings account
acquisition with a value contribution of INR 40 Mio.

 To reach a 200 mark in new current account

sourcing with a value contribution of INR 27 Mio.

 To set the mark at INR 3.5 Mio CBP for Life

Insurance.
Sourcing Plan
 1 - City Head
 2 - Sr. Officers (Core Savings)
 2 - JOT (Core Savings)
 10 - Sales Executives (Core Savings)
 1 - Sr. Officer (Core Current)
 1 - JOT (Core Current)
 2 - Sales Executives (Core Current)

Sourcing Plan

Savings Account
 Residential Calling, Putting kiosks during Building Camps &
generating references from existing customers.
Current Accounts
Key Strengths
Financials

Activity Plan
 Advertisements in leading dailies.
 Tie - up with local placement agencies.
 Referral schemes to be floated for staff.
 Advertisements across local universities to inform
students.
 Tie up with management schools to accept
management trainees.

Activity Plan
 Residence Calling - 10%
 ATM Calling - 10%
 Multiplex Promo - 15%

Thank You