Strengths &

Weight Weight/2
Weaknesses
Quality of milk 0.09 0.045
Price of milk 0.08 0.04
Taste of milk 0.07 0.035
Packaging of
0.05 0.025
milk
Delivery service/
0.02 0.01
transportation
Delivery time 0.02 0.01
Good will 0.07 0.035
Training of
0.05 0.025
employees
Quality of
0.04 0.02
service
technology 0.06 0.03
suppliers 0.07 0.035
Employee
0.03 0.015
efficiency
Customer
0.04 0.02
response
Production unit
0.04 0.02
effectiveness
Marketing of
0.08 0.04
milk
investors 0.06 0.03
quantity 0.03 0.015
freshness 0.03 0.015
milk producers 0.04 0.02
storage facility 0.03 0.015
Total 1

Opportunities Weight Weight/2

Vast market 0.09 0.045
Growth potential 0.05 0.025
High profit
0.03 0.015
margins
Market leader 0.08 0.04
Vertical
0.06 0.03
integration
monopoly 0.06 0.03
Threats
High cost of 0.08 0.04
labor