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Varun Beverages
Varun Beverages
Varun Beverages
MARKET PROFILE
In a waste country like India where temperature
very few.
brand Pepsi.
2
The main manufacturing is PEPSI, COCA-COLA,
and have the 90% share of the total soft drinks market.
3
GROWTH IN SOFT DRINK INDUSTRY
MULTINATIONALS
The soft drink industries at this time are at the top level
foretold.
4
sniffing distance of Coke, Coke executives, on their
5
(A) Some action plans of the two companies in
India.
COLA CRORES
PEPSI 500 CRORES 3,00 CRORES 6
entire population.
6
(C) Advertising Expenses n
7
CATEGORISATION OF INDIAN SOFT DRINKS:
Drink Drink
a) Frooti
b) Jumpin
8
9
PEPSI HISTORY
IN 1898 Caleb Brahma, a New Bern, North Carolina
in 1898.
registered in Canada.
10
1970 The pepsi trad trademark is registered in Mexico.
fix sounces.
to
advantage.
11
1940 Pepsi cakes advertising history with the fir
pepsi
the right one bady Pepsi Cola unveils its new logo,
12
1991 Pepsi now in italic capital type face, is removed
13
1994 The introduction of freshness dating gives
coffee
coffee drink.
14
1997 Pepsi-Cola is one hundred-year young the company
Bern. NC.
15
PAST HISTORY OF COCA-COLA
YEAR DEVELOPMENT
16
1982 Coca-Cola Company launched diet
Coca-Cola for health conscious
drink.
17
PRODUCT PROFILE OF PEPSI
brands:-
My can 350@rs330,
350ml@rs 330,
1.25Ml@rs546/-
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600 Ml – 488 – 470 without scheme
• COKE
• THUMS UP
• LIMCA
• FANTA
• MAAZA
• KINLEY SODA
• SPRITE
• KINLEY SODA
• SUNFILL
• GEORGIA COFFEE
19
These ten brands differ in taste; flavors are also in
their colors:
is generally
it.
20
4. FANTA : Fanta is coming in orange flavors. It is
of
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9. SUNFILL: It is a refreshment cum flavored
22
THE COCA COLA BUSINESS IN INDIA
FACT FACTS
23
COCA COLA AND QUALITY:
satisfaction.
Q=SMC2
24
Quality=satisfy More customers and sell more Coca
25
COMPETITIVE BRANDS
26
Coke v/s Pepsi-Product
As seen above both the companies Coke and Pepsi have
a number of products. Many of these products are
innovations but there are also many products which are
brought out just as a competitive product for the other
companies. Some of these products that are brought in
the market by both the companies to compete against
each other are as follows:
Coke Pepsi
The main dark cola drink of the Pepsi version of dark cola which is
company which started the rivalry the major primary competitor to
between these companies. Coke.
27
Powerade is a sports drink Gatorade is a non-
by The Coca-Cola Company carbonated sports drink
and currently number two in marketed by Quaker Oats
the sports drink market Company, a division of
worldwide. PepsiCo. Originally made
for athletes, it is now often
consumed as a snack
beverage.
Tropicana Products is an
Minute Maid is a product American company based in
line of beverages, usually Bradenton, Florida, USA,
associated with orange which is one of the world's
juice, but now extends to largest producers and
soft drinks of many kinds. marketers of orange juice. It
The Minute Maid company has been owned by
is now owned by Coca-Cola, PepsiCo, Inc. since 1998.
and is the world's largest
marketer of fruit juices and
drinks. It is headquartered
in Houston, Texas.
28
Kinley is a brand of still or Aquafina is a non-carbonated bottled
carbonated water owned by water produced by PepsiCo.
The Coca-Cola Company.
Sprite Ice was the first flavor Pepsi Blue is a soft drink made by
extension for The Coca-Cola PepsiCo and launched in mid-2002.
Company's Sprite brand soft
drink.
29
Coca-Cola Blak is a coffee- Pepsi Cappuccino is a
flavoured soft drink cappuccino-flavored
introduced by Coca-Cola in carbonated soft drink produced
2006. by Pepsico.
30
MARKETING CHANNEL
(FOR RETALING)
31
A marketing channel performs the work of moving
32
NUMBER OF MARKETING CHANNELS
Channel 1 Manufacturer…………………Consumer
Channel 2 Manufacturer…………………Consumer
Channel 3 Manufacturers…………………Consumer
33
CHANNEL DYNAMICS
Distribution channel do not stand still, New whole
marketing channels.
members.
34
captain owns the other of franchises them or
has so much
35
power that they all co-operate. The channel
the retailer.
marketing opportunity.
4- Multi-Channel Marketing :
customer segments.
36
RETAILING
under:-
1- Information
2- Promotion
3- Negotiation
4- Ordering
5- Financing
6- Risk taking
7- Physical possession
37
8- Payment
9- Title
merchandisers.
product.
38
5- Discount Store: These Sell standard
39
40
THEORETICAL INPUT PROMOTIONAL
ACTIVITY
(FOR RETAILERS)
The science of marketing has identified the four P’s of
marketing i.e. (i) Products, (ii) Place (iii) Price and (iv)
relation.
41
SALES PROMOTION METHODS
promotion.
42
Promotion Activities consist of various means of
customers.
device.
43
stimulate supportive new items about the firm
ordinary.
44
SALES PROMOTIONS : MEANING
& OBJECTIVES
immediate
sales, attract
non-users,
induce new
product trial,
counter
completion,
inventory
build upat
the trade
level.
2. Quantity- Offering more quantity To
of
of
45
offers the same product at no encourage
excess
quantity
movement
from the
factory, trade
up consumer
for higher
quantity pack
size.
3 Coupons When the consumer is To
certificate for a
46
product/article free or in build loyalty,
by media
advertisements, door-to-
package or by dealers on
purchase.
4 Trading Organized by trading To
the
47
quantum of their
purchase. On enough
kinds of merchandise.
5. Consumer When individuals are To create
acquaint
consumers
with brand
usage and
benefits build
traffic at the
store.
48
Precipitate
brand usage
and promote
advertising
theme of the
company.
6 Dealer It is type of point-of To provide
among
dealers.
7 Dealer Which participating To increase
sales
49
consents Dealers invited to sales by
motivate
dealers staff
to sell more.
8. Discounts Other than normal trade To push
to trade
early cash
recovery
9 Trade These are temporary
allowances price
reductions/reimbursemen
t of expenses incurred by
50
allowance. quantity of a product.
(b) Buy A secondary incentive, Repurchase
the deal.
(c) Count When a specific amount To move
during a specified
period.
(d) An allowance to trade
51
Advertising strategies and schemes to promote
the sales:
city.
their sales.
BIKTA HAI”
52
being felt in the city, they planned to paint the whole
city with
53
their Glow sign boards wall paintings and Visi-coolers
their sales.
sales.
54
ADVANTAGES OF SALES PROMOTION
sales.
products.
methods.
55
LIMITATIONS OF SALES PROMOTION
span.
tools.
overstocking by a company.
creative jobs.
56
57
58
45% 42%
40%
35%
30%
25% 22%
Series1
20% 15%
15% 10%
10% 5.50% 5%
5%
0%
Pepsi Mounden Mirinda Slice Nimbooz 7 UP
Cola Dew Ornage
45% 42%
40%
35%
30%
25% 22%
Series1
20%
15.00%
15% 12%
10%
5% 4%
5%
0%
CCS LIMCA 7 UP TUP MAAZA FANTA
59
% Share of Signage Aid of Pepsi and Coke
80
76.75
80 66.66
70
60
50 Pepsi
33.34
Coke
40
22.25 20
30
20
10
0
Wall Painings Glow Sing Pop
Sinage Aid
Sinage Aid
20
10
0
Refrigerater Visi Cooler
Chilling Aid
60
% S h a r e o f P e p si a n d C o k e a s a w h o le in A b u L a n e
32%
68%
P e p s iC o k e
61
%ShareofSignageA
idofPeps
i andC
oke
80 73.33
70 66.66
60
50 50
50
Series1
40 33.3
3 Series2
30 27
.77
20
10
0
W
all P
ainings G lowS ing P
op
Sin ageAid
SinageAid
80
72.2
70 66.66
61.36 60
60
50 Series1
38.64 40
40 Series2
33.34
30
22.8
20
10
0
Refrigerater Visi Cooler
Chilling Aid
62
% S h a re o f P e p si a n d C o k e
45%
55%
Pe p s iC o ke
63
% Share of Signage Aid Pepsi and Coke
100
100 90
90
80
70 Pepsi
60 Coke
50
40
30
20
9.09
10 0 0 0
0
Wall Painings Glow Sing Pop
Sinage Aid
Sinage Aid
100
100
90 84.6
80
70
62.75
60 Pepsi
54.55
Coke
50 45.4
40 37.25
30
20 15.38
10
0
0
Refrigerater Visi Cooler
Chilling Aid
64
% Share of Pe ps i and C ok e
49%
51%
P e p s Ci o k e
65
% Share of Signage Aid of Pepsi and Coke
60 56.82 56.5
53.84
50 46.16
43.18 43.5
40
Pepsi
30
Coke
20
10
0
Wall Painings Glow Sing Pop
Sinage Aid
Sinage Aid
70
64.28
60 57.71
52.57
50 50
50 47.42 47.29
40 35.72
Pepsi
30
Coke
20
10
0
Refrigerater Refrigerater Visi Cooler Visi Cooler
Chilling Aid
66
% Share of Pe ps i and C ok e
33%
67%
P e p s Ci o k e
67
% Share of Signage Aid of Pepsi and Coke
60 55.88
50.54
50
40.46
40 33.34 Pepsi Coke
30
20
10 6.66
4.12
0
Wall Painings Glow Sing Sinage Pop
Aid
Sinage Aid
70 65.32
58.63
60 56.25
50
42.75 41.37
40 34.78
30 Pepsi
Coke
20
10
0 0
0
Refrigerater Visi Cooler
Chilling Aid
68
% Share of Pepsi and Coke
37%
63%
Pepsi Coke
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CONCLUSION AND RECOMMENDATION
CONSUMER SURVEY
purpose.
portion in it.
cricket stars.
70
4. Through survey we come to know that “Pepsi”
“Pepsi”.
people.
DEALER SURVEY
71
it is to handle and often selling it they don’t
have
area of Gurgaon.
purpose.
72
After going through stock and sales of dealer
73
RECOMMENDATIONS
should given.
outliers.
74
The claims of the consumer schemes should
properly be handled.
75
SWOT ANALYSIS
must be analyzed.
76
STRENGTHS
77
WEAKNESS
“Ghaziabad”.
78
OPPORTUNITY
consumer.
generation segment.
market share.
79
80
THREATS
heterogeneous.
81
OBJECTIVE OF THE RESEARCH
share.
both companies.
82
SCOPE OF THE RESEARCH
Raj nagar
Vijay nagar
Shashtri nagar
kavi nagar
dasna
83
IMPORTANCE
84
RESEARCH METHODOLOGY
INTRODUCTION
85
IMPORTANCE OF MARKETING RESEARCH
specified industry.
Product.
86
DATA COLLECTION METHOD
English.
87
RESEARCH DESIGN : This is a compressive matter
SAMPLING UNIT:
Retailers
Wholesaler
respondents.
88
In case of above study the primary source was
RETAILER.
89
DATA COLLECTION METHOD
collection of data:-
1. Survey Method.
2. Observation Method.
retailer.
90
In this case of the entire respondent i.e. retailers were
91
EXECUTIVE SUMMARY
92
during the research is that in most preferable pack is
93
Coke through their intensive promotional efforts
unscratched.
94
STAGE-I SURVEY OF MARKETS
Promotion Of Product.
What is assessed?
COCA-COLA
Who is assessed?
Company Strategies.
Retail Outlets.
95
Distribution & its employers.
Company employees.
96
QUESTIONNAIRE
Address: Name of
owner:
YES NO
a) Pepsi b) Both
c) Coke d) None
YES NO
month
97
Q5. Service wise, which is batter
a) Pepsi b) Coke
c) Other
a) Brand b) Price
a) Pepsi b) Mirinda
a) 0 – 2 b) 5 – 10
c) 2 – 5 d) above 10
a) 0 – 2 b) 5 – 10
c) 2 – 5 d) above 10
98
Bibliography
Books:
Magazines
Newspaper
Web Site
http://www.pepsizone.come
http://www.pepsi.com
www.coca-coal.com
www.myenjoyzone.com
99