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Name : KASIMAHANTY RAJESH UMAR Enrolno : 17BSP1237

IBS Mobile No.
Mumbai 7058848098 E-mail Id : rajeshpatnaik850@gmail.com
Campus : :

SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)
I. Project Details:
Title of the
Market research regarding Housing Loans
project
Area of the
Marketing
project
Objective
of the To find the target customers for affordable housing loan
project
The home loan sector in India is the pivotal role player in the growth of the real estate scenario in
India. House prices in India are rapidly rising due to lack of a well-developed market and a chronic
Description
shortage of housing. So affordable housing is introduced. Affordable housing is a housing which is
of the
deemed affordable to those with a median household income as rated by the national government or a
project in
local government by a recognized housing affordability index. The project includes consulting various
brief
builders, Direct Selling Agents and Connectors to find the target customers for affordable housing
loans through various market research techniques.

II. Organizational Details :

Name of the Organization Essel Finance Home Loans Ltd
Address of the Organization 301, Jet Prime
Plot No 39-B, Suren Road
Andheri (E)
Mumbai 400093
MAHARASHTRA
Telephone Numbers 022 - 7133 5000
E-mail contactus@esselfinance.com
Main activity of the Organization Financial Services
Name & Designation of Head of the Organization Mr. Sabyasachi Rath,CEO
Work Timings 9.45 AM to 6 PM
Facilities available to the student Transportation and pantry

III. Company Guide:

Name Mr. Jyotishankar Jena
Designation Manager
Telephone Numbers 8082338333
E-mail j.jyotishankar@gmail.com

IV. Project Implementation & Schedule:

Schedule Feb 19 to May 31
Methodology Primary data
Any other details

V. I will submit the following reports as per the schedule given below:
Evalution Component Date Planned
Project Proposal 15/03/2018
Interim Project Report 18/04/2018

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Final Project Report 25/05/2018

Faculty Guide Name : Prof. Amarjeet Patpatiya

Date: Signature
of the Student

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