A project report on

“Study of CONSUMER PREFERENCE OF

CHOCOLATE BRANDS IN DELHI”
Submitted in partial fulfilment of the requirements
For the Award of the Degree of

Bachelor of Business Administration

(2014-2017)

MEERABAI INSTITUTE OF TECHNOLOGY

(Affiliated to Guru Gobind Singh Indraprastha University, Delhi)
Guided by: Submitted By:
Mrs. Punita Duhan Deepshi Verma
(Faculty of management) BBA (MOM) 6TH SEM.
E. NO- 00490615114
Meerabai Institute of Technology

Maharani Bagh, New Delhi-110065

(Affiliated to GGSIPU, Delhi)

Under College Faculty:

Ms. Punita Duhan

Submitted by:

Deepshi Verma

00490615114

Student of BBA (MOM)

 DECLARATION

I, DEEPSHI VERMA student of Bachelor in Business Administration – semester 6th (2014-

2017) hereby declare that, I have completed this project on “A STUDY of CUSTOMER

PREFERENCE of CHOCOLATE BRANDS in DELHI”.

The submitted information is true & original to the best of my knowledge.

Date: 18.04.2017 Name: Deepshi Verma

Place: New Delhi Enrollment No: 00490615114

 CERTIFICATE

This is to certify that DEEPSHI VERMA pursuing BBA (MOM) from Meerabai Institute of

Technology has completed her project on “A Study of Consumer Preference of Chocolate

Brands in Delhi” under my supervision and guidance. She has taken care of all necessary

aspects and shown interest and sincerity during the completion of project to my satisfaction.

I certify that the file is as per the guidelines laid by Guru Gobind Singh Indraprastha

University.

Ms. Punita Duhan

(Faculty of Management)

Date: 18.04.2017

Place: New Delhi

 ACKNOWLEDGEMENT

An undertaking such as this is never the work of a single person and this study is no

exception. I, at the very outset, thank and express my gratitude to all those who directly

helped me a lot in completion of the present project work and encouraged and inspired me in

the moments of despair and made it possible for this report to be in your hand today.

First of all, I wish to express my profound feeling of gratitude and indebtedness to my Project

Guide Ms. Punita Duhan, Head of Department for her advice and guidance during various

stages of this project. In spite of her pre-occupations and job responsibilities, she has spared

her time during the completion of this work. I thank her wholeheartedly.

Deepshi Verma

BBA (MOM) 6th Sem.

Enroll. No.:00490615114
 CONTENT

Sr. No Topic Page no.

Chapter-1. Introduction 1-10

Chapter-2 Project Purpose And Objective 11

Chapter-3 Literature Review 12-14

Chapter-4 Major Players In Chocolate Industry 15-22

Chapter-5 Research Methodology 23

Chapter-6 Data Analysis 24-29

Chapter-7 Findings 30-31

Chapter-8 Limitations 32

Chapter- 9 Suggestions and Recommendations 33

Chapter 10 Conclusion 34

Chapter-11 Bibliography 35

Chapter-12 Annexure 36-38