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Buyer Preference of Small Cars Project
Buyer Preference of Small Cars Project
Buyer Preference of Small Cars Project
RESEARCH DESIGN
Introduction
economic theories.
or her environment.
marketing decisions.
important places.
with effect from may 1, 1999, 250 diesel drive vehicles and
Consumer Preference
consistency.
factors.
Statement of Problem
Indian requirements.
cars around that don’t shake and rattle when the Speedo
growth, but the bigger car makers like Maruti and TELCO
price fixed for the vehicle. The Maruti experience has more
introduction of small cars like Santro, Matiz and uno did not
market share.
two years.
consumer loyalty.
city.
Collection of Data
Historical Perspective:-
work etc.
1944 respectively.
Ford.
year
TATA
the North.
In the field of automobiles, Telco is the largest
worldwide.
1. Tata Indica V2
3. Tata Indigo
6. Tata Safari
7. Tata Sumo
8. Tata Toyota
9. Tata Qualise
Hyundai
years old. Hyundai has also balancing its Santro and Verna
that the Indica project would reach the level in the year
1. Santro
2. Get Z
3. Verna
4. Elantra
5. Sonata
6. Tucson
7. Accent
Maruti
shareholders.
mainly of
1. 800 6. Swift
2. Alto 7. Esteem
3. Zen 8. Baleno
4. Wagon R 9. Gypsy
Ford
and since then they have created a market for them selves.
mainly of
1. Ford Ikon
2. Ford Fiesta
3. Ford Fusion
4. Ford Mondeo
5. Ford Endeavour
Status Models
Ford Mondeo,
Fiesta
Sierra, Ford
Maruti Esteem,
M,1000,
Santro
A Problem of Plenty Car Majors Have Set Ambitious
Capacity Targets
Company Capacity
Likely Capacity
in 2006 in 2010
----------------------------------------------
the competition.
Indian projects.
Industry.
of model
year.
quantities of the Ezzo and the 250D for the upper crust of
Market.
(Value in Millions)
900
Amount in millions
800
700
600
500
400
300
200
100
0
1999- 2000- 2001- 2002- 2003- 2004-
2000 2001 2002 2003 2004 2005
Year
2003-2004 2004-2005
Installed Capacity (In Installed Capacity (In
Million) Million)
a) Four Wheelers 1.51 a) Four Wheelers 1.72
b) Two &Three b) Two &Three
7.83 9.13
Wheelers Wheelers
c) Engines 0.18 c) Engines 0.18
Market Share for Automobiles in the year 2005-06
Installed Capacity in
Type of Vehicle
Million
CVs 3.94
Total Passenger Vehicles 12.83
Total Two Wheelers 79.19
Three Wheelers 4.04
5 Rs. 2, 66,114
LX Rs. 3, 00,832
49,611
12,591
76,481
SANTRO
GETZ
VERNA
ELANTRA
GT -D Rs. 7, 88,111
Introduction
sales services.
competitors.
Table No.1
Age of Respondents
Age (in No of % of
years) Respondents Respondents
21-30 15 30
31-40 16 32
41-50 19 18
51-60 9 18
Above 61 1 2
Total 50 100
Source : Primary Data
Age of Respondents
2%
18%
30%
18%
32%
Table No.2
Occupation
the respondents.
Occupation No of % of
Respondents Respondents
Govt. 5 10%
Employee 15 30%
Private 14 28%
Employee
5 10%
Profession
9 18%
Agricultural
2 4%
Business
Others
Total 50 100%
Source : Primary Data
Table No.3
Income
In some family the head of the family make the
was found that in many cases both husband and wife were
Income per No of % of
month Respondents Respondents
Less than 10,000 9 18%
11,000-20,000 19 38%
21,000-30,000 11 22%
31,000-40,000 9 18%
41,000 above 2 4%
Total 50 100%
Source : Primary Data
41,000.
11,000 to 20,000.
Table No.4
Total No of
No of % of
Family
Respondents Respondents
Members
2 5 10%
3 15 30%
4 24 48%
5 6 12%
Total 50 100%
Source : Primary Data
members.
Table No.5
Brand Classification
Brands No of % of
Respondents Respondents
Maruti 29 58%
Tata 5 10%
Hyundai 6 12%
Ford 9 18%
Others 1 2%
Total 50 100%
Source : Primary Data
Brand Classification
58%
60%
50%
40%
30%
18%
12%
20% 10%
2%
10%
0%
Maruti Tata Hyundai Ford Others
% of Respondents
Table No.6
Type of Cars No of % of
Respondents Respondents
New Cars 29 58%
Second-hand 21 42%
Cars
Total 50 100%
Source : Primary Data
purchasers.
Chart No.3
New Car or Second-hand Car
70%
58%
60%
50%
42%
40%
30%
20%
10%
0%
New Cars Second-hand Cars
% of Respondents
Table No.7
Main Use of The Car
There are so many reasons for using a car. It is office
Purpose No of % of
Respondents Respondents
Office 9 18%
Private 16 32%
Both 26 50%
Total 50 100%
Source : Primary Data
Chart No.4
60% Main Use of The Car
50%
40%
30%
50%
20%
32%
10%18%
0%
Office Private Both
% of Respondents
Table No.8
Purchase Decision
Purchase No of % of
decision Respondents Respondents
Own decision 25 50%
Family members 10 20%
Joint consultation 4 8%
Friends 11 22%
Total 50 100%
Purchase Decision
50%
20% 22%
8%
% of Respondents
% of Respondents
Table No.9
Answer No of % of
Respondents Respondents
Yes 33 66%
No 17 34%
Total 50 100%
Source : Primary Data
34%
66%
Yes No
Table No.9A
Visiting No of % of
Times Respondents Respondents
1 5 18%
2 14 42%
3 12 36%
4 1 2%
5 1 2%
Total 50 100%
Source : Primary Data
The table shows that 42% of respondents visited 2
or five times.
times visit.
Chart No.7
Table No.10
Year of Use
Years No of % of
Respondents Respondents
Below 2 years 12 24%
2 to 4 years 14 28%
Above 4 years 24 48%
Total 50 100%
Source : Primary Data
Chart No.8
40%
28%
30% 24%
20%
10%
0%
Below 2 years 2 to 4 years Above 4 years
% of Respondents
Table No.11
table shows.
Factors No of % of
Respondents Respondents
New Technology 2 4%
More Mileage 5 10%
Economy in maintenance 23 46%
Prestige 6 12%
Affordable price 14 28%
Higher resale value 0 0%
Total 50 100%
Source : Primary Data
Chart No.9
50%
45%
40%
35%
30%
25%
46%
20%
15% 28%
10%
5% 10% 12%
4%
0% 0%
New More Mileage Economy in Prestige Affordable Higher resale
Technology maintenance price value
% of Respondents
Table No. 12
Brand Selection
Weighte
Factors d Rank
Average
Cost of vehicle 4 III
Mileage 4.32 I
Mode of Purchase
Mode No of % of
Respondents Respondents
Borrowed 9 18%
funds 21 42%
Own funds 20 40%
Both
Total 50 100%
Source : Primary Data
Mode of Purchase
18%
40%
42%
Table No. 14
Days No of % of
Respondents Respondents
One day 10 0%
2 to 4 days 16 32%
5 to 6 days 14 28%
All days 20 40
Total 50 100%
Source : Primary Data
week.
Chart No. 12
45%
40% 40%
35%
32%
30%
28%
25%
20%
15%
10%
5%
0% 0%
One day 2 to 4 days 5 to 6 days All days
% of Respondents
Table No.15
Satisfaction level
Answer No of % of
Respondents Respondents
Highly 13 26%
satisfied 36 72%
Satisfied 1 2%
Mode rate 0 0%
Dissatisfied 0 0%
Highly
dissatisfied
Total 50 100%
Source : Primary Data
were satisfied.
Chart No.13
Satisfaction level
Highly dissatisfied 0%
Dissatisfied0%
Mode rate 2%
Satisfied 72%
% of Respondents
Table No.16
Table No.17
No of % of
Factors
Respondents Respondents
Safety 0 0%
Convenience 24 48%
Prestige 8 16%
Luxury 2 4%
All the above 16 32%
Total 50 100%
Source : Primary data
were in convenience.
Table No.14
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Safety
% of Respondents
Convenience
Prestige
Luxury
% of Respondents
Table No.18
Answer No of % of
Respondents Respondents
Yes 37 74%
No 13 26%
Total 50 100%
Source : Primary Data
Chart No.15
26%
74%
Table No.19
other cars.
Maruti cars.
CHAPTER-IV
4.1 FINDINGS
Rs.11,000 to 20,000.
family.
Maruti Cars.
It was observed that the main use of the car for 50%
own decision
years
in maintenance.
they own.
market.
car traveling.
free car.
BIBLIOGRAPHY