PRODUCT MARKETING BUDGET TEMPLATE (MONTHLY & QUAR

How to Use This Template*

This template will A) help you plan your product marketing budget and B) let yo
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and cate
Product/Market Fit, Product Testing, etc.) and totals will be calculated automati
update the actual expenses table to see how well you're sticking to your budge
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, w
(Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering how product marketing affects your overall marketing budget? Take your total
and plug them into the MASTER marketing budget template.
ONTHLY & QUARTERLY)

budget and B) let you compare that

me periods and categories (e.g.

calculated automatically. You can then
cking to your budget.
h-by-month basis, while Sheet 3
sis.

udget? Take your totals from this template

 Fill in your projec
(Those "$100" entri
PRODUCT MARKETING BUDGET (MONTHLY)

2014 Projected Expenses

PRODUCT MARKETING Jan-15 Feb-15 Mar-15 Apr-15 May-15
PRODUCT/MARKET FIT
Paid research $100 $100 $100
Competitive analysis $100 $100 $100
Focus groups $100 $100 $100
PRODUCT TESTING
User testing sessions $100 $100 $100
Testing software $100 $100 $100
PRODUCT RELEASES
Product management/release software $100 $100 $100
Launch event $100 $100 $100
Paid advertising $100 $100 $100
PR $100 $100 $100
CONTENT
White papers $100 $100 $100
Case studies $100 $100 $100
Product demo videos $100 $100 $100
TOTAL $1,200 $1,200 $1,200 $0 $0

Fill in your actual

(Those "$100" entrie

2014 Actual Expenses

PRODUCT MARKETING Jan-15 Feb-15 Mar-15 Apr-15 May-15
PRODUCT/MARKET FIT
Paid research $100 $100 $100
Competitive analysis $100 $100 $100
Focus groups $100 $100 $100
PRODUCT TESTING
User testing sessions $100 $100 $100
Testing software $100 $100 $100
PRODUCT RELEASES
Product management/release software $100 $100 $100
Launch event $100 $100 $100
Paid advertising $100 $100 $100
PR $100 $100 $100
CONTENT
White papers $100 $100 $100
Case studies $100 $100 $100
Product demo videos $100 $100 $100
TOTAL $1,200 $1,200 $1,200 $0 $0
 Fill in your projected expenses here.
(Those "$100" entries are placeholders.)

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300
$300

$300
$300

$300
$300
$300
$300

$300
$300
$300
$0 $0 $0 $0 $0 $0 $0 $3,600

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300
$300

$300
$300

$300
$300
$300
$300

$300
 $300
$300
$0 $0 $0 $0 $0 $0 $0 $3,600
 Fill in your p
PRODUCT MARKETING BUDGET (QUARTERLY) (Those "$300

2014 Projected Expenses

PRODUCT MARKETING Q1 2015 Q2 2015 Q3 2015
PRODUCT/MARKET FIT
Paid research $300
Competitive analysis $300
Focus groups $300
PRODUCT TESTING
User testing sessions $300
Testing software $300
PRODUCT RELEASES
Product management/release software $300
Launch event $300
Paid advertising $300
PR $300
CONTENT
White papers $300
Case studies $300
Product demo videos $300
TOTAL $3,600 $0 $0

Fill in your a
(Those "$300"

2014 Actual Expenses

PRODUCT MARKETING Q1 2015 Q2 2015 Q3 2015
PRODUCT/MARKET FIT
Paid research $300
Competitive analysis $300
Focus groups $300
PRODUCT TESTING
User testing sessions $300
Testing software $300
PRODUCT RELEASES
Product management/release software $300
Launch event $300
Paid advertising $300
PR $300
CONTENT
White papers $300
Case studies $300
Product demo videos $300
TOTAL $3,600 $0 $0
Fill in your projected expenses here.
(Those "$300" entries are placeholders.)

Q4 2015 2015 Total

$300
$300
$300

$300
$300

$300
$300
$300
$300

$300
$300
$300
$0 $3,600

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)

Q4 2015 2015 Total

$300
$300
$300

$300
$300

$300
$300
$300
$300

$300
 $300
$300
$0 $3,600