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  • Comparative Analysis of Consumer Buying Behaviour Towards "Amul" and "Saras" Products

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    Anuj Mathur
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    The document discusses a comparative analysis of consumer buying behavior towards dairy products from Amul and Saras. It includes a survey to collect data on consumers' preferences regarding various dairy products like ghee, milk, butter, and cheese from the two companies based on factors like quality, brand, price, and taste. Consumers' satisfaction with and suggestions for improvements to their preferred products are also examined.

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    The document discusses a comparative analysis of consumer buying behavior towards dairy products from Amul and Saras. It includes a survey to collect data on consumers' preferences regarding various dairy products like ghee, milk, butter, and cheese from the two companies based on factors like quality, brand, price, and taste. Consumers' satisfaction with and suggestions for improvements to their preferred products are also examined.

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    © All Rights Reserved
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    5 views3 pages

    Comparative Analysis of Consumer Buying Behaviour Towards "Amul" and "Saras" Products

    Uploaded by

    Anuj Mathur
    The document discusses a comparative analysis of consumer buying behavior towards dairy products from Amul and Saras. It includes a survey to collect data on consumers' preferences regarding various dairy products like ghee, milk, butter, and cheese from the two companies based on factors like quality, brand, price, and taste. Consumers' satisfaction with and suggestions for improvements to their preferred products are also examined.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    Comparative Analysis of Consumer buying

    behaviour towards "Amul" and "Saras" products.


    * Required

    1. Email address *

    2. Name *

    3. Age *

    4. Gender
    Mark only one oval.

    Male
    Female

    5. Which company's dairy products you go for?


    Mark only one oval.

    Saras
    Amul
    Mother dairy
    Other

    6. Which of the product mostly you go for?


    Mark only one oval.

    Ghee
    Milk
    Butter
    Cheese

    7. Which company do you prefer for purchasing Ghee?


    Mark only one oval.

    Saras
    Amul
    Other
    8. Which company do you prefer for purchasing Milk and milk products ( Chachh, lasssi
    etc.)?
    Mark only one oval.

    Saras
    Amul
    Other

    9. Which of the company do you prefer for purchasing Butter?


    Mark only one oval.

    Saras
    Amul
    Other

    10. Why are you inclined to your product?


    Mark only one oval.

    Quality
    Brand
    Price
    Taste

    11. Are you satisfied with your product?


    Mark only one oval.

    Yes
    No

    12. Any improvements in product?


    Mark only one oval.

    Yes
    NO

    13. In which parameter: ……?


    Mark only one oval.

    Taste
    Price
    Packing style
    Quality
    No Improvement

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