PACKAGED DRINKING WATER (PACKED IN Cup, PET Bottle & 20 Ltr.

Jar)

Rs. 8000 cr worth Indian bottled water market growing at 19% pa: Report

Increasing consumption of bottled water, rising spending capacity, spiralling population, growing
scarcity of pure drinking water, rising awareness on health-consciousness among Indian consumers,
and increasing per capita consumption along with growing market segment for bulk water are
among the major growth factors driving the Indian bottled water industry.

The country’s bottled water market is registering a growth of 19 per cent pa. Currently the Indian
bottled water market (both organised and unorganised sector) is valued at Rs. 8,000 crore and is on
the threshold of being worth Rs. 10,000 crore in the current fiscal 2012-13, according to a research
report titled "The Indian Bottled Water Market : Unveiling its Thirst" released by Ikon Marketing
Consultants.

Consuming bottled water in India is become a necessity now. The Indian consumer is perceiving
bottled water as safe to consume. Currently the small packing is holding maximum market share
due to affordability and availability. The one litre water bottle holds significant market share.
However, in recent years the institutional supply is picking up with supply of bulk packs, as per the
report.

Bottled water in India has taken the path of growth via the organised retail format. Bisleri continues
to hold leading position by having 36 per cent of the market share among national players. Kinley
and Aquafina are fast catching up, with Kinley holding 25 per cent and Aquafina approximately 15
per cent. Parle Agro’s Bailley is holding 6 % share among national players. The rest includes other
organised brands such as Kingfisher, Oxyrich, McDowell’s No. 1 together holding 18 per cent
market share.

South India is the biggest consumer of bottled water representing more than half of the market due
to water starved areas followed by national brands.

Bottled water market in India is likely to maintain same growth momentum in years to come and
would touch Rs. 15, 000 crore by 2015 and by the end of the decade can register more than fourfold
earnings to the tune of Rs. 36,000 crore.

Global bottled water market increased by 40-45 per cent over the past five years currently valued at
around US$ 85-90 billion. Indian bottled water market is around only 2 per cent of global bottled
water market.

“Rising trend of bulk water consumption in homes and institutional segments will pave the way for
bulk water pack to acquire half of the total bottled water market within next 4-5 years. The major
growth contributors will be the mushrooming growth of bulk water pack suppliers due to less entry
barriers to the industry and almost negligible cost of industry exit, range bound supply and the
continuous rise in population with inadequate drinking water facilities,” said Taruna Sondarva,
senior consultant, Ikon.

Rising environmental concerns and high transportation cost along with difficulty in brand
recognition are proving as major bottlenecks for Indian bottled water market.

“We are optimistic on the growth of the bottled water market. Increasing scarcity of safe drinking
water, changing lifestyles and aggressive expansion by market players may lead this industry to be
the next oil industry in coming decade,” said Azaz Motiwala, founder & principal consultant, Ikon
Marketing Consultants.

MARKET SURVEY CUM DETAILED TECHNO

ECONOMIC FEASIBILITY REPORT covers

Introduction
Market Potential
Treatment Scheme
Raw Material
Market Potentiality & Selection
Quality Control & Standard
General Standard For Bottled/ Packaged Drinking Waters (Other Than Natural Mineral Waters)
Pollution Control
Energy Conservation
Properties Of Water
General Properties Of Natural Water Supplies
National Interium Primary Drinking - Water Regulations
Secondary Regulations Promulated In 1979 By The Epaa
Mineral Water Market And Important Bis Details
Packaging Of Drinking Water
Pet Bottles In The Indian Market
Complete Plant Suppliers For Packaged Drinking Water
Addresses Of Plant & Machinery Suppliers
Resource Center Of Technology
Present Manufacturer Of Packaged Drinking Water
Present Manufacturers/Exporter/Plant/Bottles Suppliers
Manufacturing Process
Process Flow Sheet
Manufacturing Process Of R.O. Mineral Water
Product Packaging
Process Flow Diagram
Plant Layout
Implementation Schedule
Explanation Of Terms Used In The Project Report
Complete Plant & Machinery Suppliers
Water Bottle Suppliers
Guidelines For Assessment Of Hygienic Conditions

APPENDIX

1. COST OF PLANT ECONOMICS

2. LAND & BUILDING
3. PLANT AND MACHINERY
4. FIXED CAPITAL INVESTMENT
5. RAW MATERIAL
6. SALARY AND WAGES
7. UTILITIES AND OVERHEADS
8. TOTAL WORKING CAPITAL
9. COST OF PRODUCTION
10. PROFITABILITY ANALYSIS
11. BREAK EVEN POINT
12. RESOURCES OF FINANCE
13. INTEREST CHART
14. DEPRECIATION CHART
15. CASH FLOW STATEMENT
16. PROJECTED BALANCE SHEET

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