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Exon Mobil Corporation (Recovered)
Exon Mobil Corporation (Recovered)
Exon Mobil Corporation (Recovered)
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EXXON MOBIL CORPORATION
Introduction
Executive summary:
Energy-related industries have been experiencing changes recently, which forced many
companies to make efforts to ensure that the products that meet their consumer's demand and
interests. The information aim of the consumers within these energy industries, that has been
coupled with increased awareness of the effects of the individuals imprint to the surrounding has
prompted increased calls to this energy-related companies to effectively revise their strategies
related to their production for the purpose of meeting the demands of environmental sustainability
(Albert, J.R. 2016). In the light of the above factors, several energy-related companies have in the
forefront for the past years because of their manufacturing as well as their management strategies.
The aim of this paper is to analyze the sale presentation strategies of the products of ExxonMobil
Corporation, one of the leading natural oil producing company in the world and it is geographically
placed in the United States. In order to produce a professional proposal, my discussion will mainly
have centred on the company, with an inclusion of its historical background together with its
overview in the first section. In the second section, I will analyze the Exxon’s products as well as
its services together with the operations of the company (Albert, J.R. 2016). In the third section of
my paper, I will analyze the mission statement, vision, as well as the values and cultures of the
corporation (Meidel Jr, R.W. et al. 2015). Lastly, I will have to analyze the strengths, weaknesses,
its opportunities, the competition that the company tends to encounter, its leadership and
management activities, the company’s financial health without forgetting its overall strategy in the
last section.
EXXON MOBIL CORPORATION
ExxonMobil is an international oil as well as a gas company that is registered under name
Exxon Mobil Corporation and its headquarters are located in Texas. It is believed to be one of the
largest oil manufacturing companies in the world at about 3 % of the total world production and
in terms of sales revenue. In addition, it tends to stem from the merger between Mobil that is
strategically placed in New York and Exxon, which was earlier New Jersey oil manufacturing
company. This corporate is believed to manufacture an average of 3.8 million oil barrels daily.
ExxonMobil is believed not to be state-owned. On the account of the structure of governance, the
objective of the company’s management is always to increase the rate of a wealth of its shareholder
(Minta, M. 2018). Therefore, as a result, it has been in limelight as one of controversial energy
producing companies most probably in regards to extraction methods of natural gas as well as the
impacts of the oil spills on the surrounding in which the efforts of the company did not work and
meet and expectations of the society. However, in recent years Exxon has realized the same public
affected was their consumers, the company greatly adhered to environmental sustainability calls
of the society thereafter enabling it to create more public relations as well as corporate
responsibility strategies.
In the year 1870, John Rockefeller together with his partners formed oil company known
as Standard Oil Company of Ohio. In the year 1882, this company affiliated with Standard Oil
Company from New Jersey and another one from New York. In 1973, the companies started to
enlarge and expanded their exploration to different parts of the world. Mobil and Exxon in 1998
entered into an agreement that was believed to be worth 73 billion US dollars in an attempt to form
one of the largest non-government owned industry under the trade name ExxonMobil Corporation
EXXON MOBIL CORPORATION
(Meidel Jr, R.W. et al. 2015). In the year 1992, ExxonMobil Company began to sell off its copper
as well as coal mining interests and in turn, they interested in shale gas development as well as its
production. In 2014, their exploration was thereby approved even though it relinquished the lease
for exploration in the year 2015 due to the calls that were against the process of rock fracturing
ExxonMobil Company is majorly focused on the sector of energy mainly interested on the
development as well as manufacturing fossil fuel. Its products are mainly natural gas and oil. Even
though the company in recent years it has focused on other products like copper and coal, they
later abandoned these products due to their concentrations on oil and natural gas which are
marketable and profitable (Silber, J.R. 2017). Their market operations are mainly based the United
States although they exported some of their products to other parts of the world. However, there
have been calls against the procedures that are applied by the company to extract natural gas. The
company has gone further to improve its efficiency by finding other means of extracting and
producing natural gas and oil both within as well as outside US, Africa and the Middle East which
is believed to be its biggest targets without negatively affecting the public around them (Meidel
The headquarters of Exxon Mobil Corporation is located in Irvin, Texas. Exxon Mobil
world. The company has operations globally that highly structured and designed in order to its
functionality more efficient and effective (Meidel Jr, R.W. et al. 2015)... The operations of the
company are designed in terms of various division: the upstream division that is basically located
EXXON MOBIL CORPORATION
in Houston, Texas and responsible for dealing with exploration, extracting, shipping as well as
wholesaling. There is also a downstream division that is mainly aimed at marketing as well as
value addition of the products of oil like refinery and retail; the chemical division that is mainly
focused on producing chemicals that are a by-product of oil and natural that are the major products
of the company. Exxon Mobil Corporation has other small divisions that mostly dependent on
market and geographical demographics (Meidel Jr, R.W. et al. 2015). However, the above main
divisions play a fundamental role in enabling the company to be self-reliant from exploration to
retail as well as by-product processing that is aimed at retaining profits within the corporation as
well as enabling the company to enhance and achieve greater efficiency levels at very low costs.
Vision
The vision of Exxon Mobil Corporation is to lead in the world as the Petrochemical and
Petroleum Company. The company believes in achieving this through financial as well as
operational superiority and adhering to ethics of business. This tends to present a conflict,
especially where production of oil, the availability of methods of production may be detrimental
to the environment. Ethics of business on the other hands dictate that company should always
Mission Statement
The mission of Exxon Mobil Company portends the application of ethical as well as
efficient methods in the production of the products of the company. Therefore, the corporation has
the responsibility of finding strategies that may enable it to gain high financial as well as
According to the principles of ExxonMobil Corporate, values, as well as the culture of the
company, tend to revolve around professionalism and quality (Meidel Jr, R.W. et al. 2015). The
corporate always endeavours in order to place within its ranks and individuals who can perform
exceptionally as they maintain high professional standards thus enabling the company to place the
right individuals for the jobs at the right position. In accordance with the objectives of the
company, the values and culture of Exxon tend to surround efficient energy production for the
focused on studying the culture and development of the company for finding other alternatives to
minimize production costs while at the same time trying to provide efficient and effective sources
of energy. Furthermore, the company is also believed to play an important role in creating
awareness on wealth and wellness, diversity, safety, sustainability, integrity as well as ethics.
SWOT Analysis
The greatest strength of Exxon Mobil is its leadership position in the market. Its leadership
position has been maintained through strategies of the corporation to deal with and aim at its
financial and operational excellence. As a leader in the energy production market, Exxon has been
able to influence different political policies that in turn may influence the directions of the industry.
revenue. The company has based its major chains in the sector of energy and petrochemical
industry thus enabling it to acquire more revenues from different individual products especially
where one product may fail to perform well (Albert, J.R. 2016).
EXXON MOBIL CORPORATION
The greatest weakness that has encompassed Exxon Mobil Company is the perception of
the public in relation to many controversial media coverages as well as legal battles. It is a fact the
modern market nowadays is information sensitive, especially when dealing with legal battles.
Therefore, this act may end up decreasing preference of the customer as well as moving the loyalty
of the customer to its competitors. Furthermore, the company’s dependence on fossil fuel as the
energy production source sometimes presents a weakness. It is understood that Exxon Mobil’s
strategies have highly been focused on fossil fuel presence. Nevertheless, due to the current state
of depletion of natural resources, this company may end up finding itself in a complex situation
There are several opportunities that are connected to the marketing strategies of the
company. One of the company’s opportunities is the globalization of the energy production
industries. This is opposed to the past when energy industries were only allowed to sell their
products to the local markets in regards to the products nature. Therefore, this, in turn, will enable
the company to better its relationships with countries around the world (Albert, J.R. 2016). In
addition, the company is taking advantage of the political relationships between Africa and
America to create more chance to extract natural gas and oil in African soil. Furthermore, research
from world scientists on other energy forms like hydrogen has provided with an opportunity for
ExxonMobil to minimize overreliance to oil fuels as well as the adaption of economic and
environmental fuels. This case will enable the company to diversify its product portfolio and its
Exxon Mobil Company faces one greatest threat that seems offers stiff challenges in the
field of marketing its products to consumers. The company faces due to new political atmospheres
as tensions have arisen between America and certain foreign political agencies. The company may
in future be in danger of losing on global expansion due to political assuaging between China,
America as well as Russia (Albert, J.R. 2016). It is well understood that Asian communities have
formed the majority of the oil fuels because of the phase of industrialization between the countries.
Environmental degradation policies may also pose a great to the company as the policies continue
to be stringent. Impacts of the above threats have forced the company to suspend its exploratory
research on natural gas due to the limitation of the policies that have been placed on the fracturing
of rocks.
Competition
Like any other international companies, Exxon Mobil Corporation faces stiff competition
at international level. Most of these competitors are government-owned companies. Exxon Mobil
company takes advantage of the government-owned companies since they are directly influenced
by opinions from public and policies (Albert, J.R. 2016). Therefore, Exxon Mobil may look for
routes o circumnavigating these policies for the aim of maximization of their shareholders’ wealth
which in turns leads to more control as it is against government-owned corporations. The following
are some of the major competitors of Exxon Mobil Corporation: Royal Dutch Shell, Total, British
management pyramid. This is adhered to ensure there is more competent and experienced
EXXON MOBIL CORPORATION
personnel that are at the policy as well as a capacity of strategy development of the company in
regards to its technical competencies and knowledge (Minta, M. 2018). Therefore, the company
will then be able to aim primarily at its research. In relation to leadership, the company tends to
utilize the motivational military structure in which incentives may be offered in relation to
employees’ efficiency in operational tasks performance as well as strict command chains. For a
complex as well as environmental changes, this mode of structure always enables the corporation
et al. 2016).
Financial indicators of the corporation indicate a certain in the past five years. The sales of
the company have declined from $432 billion in the year 2010 to $233 billion in the year 2016.
The figures of net profit of the corporation haven’t been promising since there is percentage profit
drop from 16% in 2010 to 5.39% in 2016. This percentage decline has been noted by the
the availability alternative fuel sources. Nevertheless, share prices of the company tend to maintain
its competitiveness that closes at $85 per share. Therefore, this is an indicator of confidence of
shareholders that may be as an impact of global energy viewpoint forecast that has placed
promising emphasis on the upcoming of sources of energies around the world (Minta, M. 2018).
Strategies
Exxon Mobil Corporation’s strategy is to maximize its efficiency for the purpose of
reducing its costs through employing technically very competent management individuals to lead
divisions of the research of the corporation. This strategy enables the company to aim at increasing
its efficiency as it is the primary way of maximizing its financial performance. This seems to be
EXXON MOBIL CORPORATION
the very effective strategy, especially in the current energy market because of the availability of
information in the market, revenue increase through price increase will thus leading to customer
loss. In addition, Exxon Mobil Company tends to concentrate its efforts on the advertisement at
the segment of retail. This enables the company to build customer loyalty because these customers
are policymakers in the corporation that are supplied by the corporation (Kai, D.Y.S. et al. 2015).
Therefore, these policies implemented in relation to the suppliers will benefit the corporation.
Exxon Mobil Corporation has also focused on social corporate responsibilities in the conservation
of environment as well as better public relations strategy. This strategy has thereby enabled the
company to minimize bad publicity that may lead to a decline in customer loyalty.
The history of everyday stock prices of the company since in 1970 have adjusted for splits
as well as divides. The latest closing Exxon Mobil price as of 03 April 2018 has been estimated as
7 7
6 6
5 5
2 2
1.5
1 1
0.8
0.3 0.5
0 0.2
1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
EXXON MOBIL CORPORATION
Conclusion
Finally, I can argue that Exxon Mobil has recently established itself as the global in a sector
of energy production as it is focused on its strengths and address its weaknesses to its customers
as it is building upon its opportunities as well as it is curbing its threats. The company in so doing,
it has been to achieve great financial fetes and becoming the preferred company for investors since
the financial outlook of the corporation portray the increased value of wealth (Minta, M. 2018). In
addition, the social and management strategies of the company have been effectively and
efficiently planned and then implemented for the aim achieving the vision and mission of the
corporation.
EXXON MOBIL CORPORATION
References
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(CSR) Strategy and Perceived CSR: Case of ExxonMobil in Nigeria’s Petroleum Industry.
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& Meidel Jr, R. W. (2015). U.S. Patent No. 8,984,857. Washington, DC: U.S. Patent and
Trademark Office.
Mittricker, F. F., O'Dea, D. M., Deckman, H. W., Rasmussen, C. C., Noble, D. R., Seitzman, J.
M., ... & Huntington, R. (2016). U.S. Patent No. 9,353,940. Washington, DC: U.S. Patent
Oelfke, R. H., & Minta, M. (2018). U.S. Patent No. 9,903,271. Washington, DC: U.S. Patent and
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EXXON MOBIL CORPORATION
Silber, J. R. (2017). Constructing a scenario planning method as a tool for political risk mitigation:
The case of Exxon Mobil’s Operations in the South China Sea (Doctoral dissertation,