BUSINESS PLAN

1. Executive Summary ...........................................................................................................................1

1.1.Objectives..........................................................................................................................................1

1.2. Mission .............................................................................................................................................1

1.3. Keys to Success...............................................................................................................................2

2. Company Summary.............................................................................................................................2

2.1. Company Ownership .......................................................................................................................2

2.2. Start-up Summary ............................................................................................................................3

3. Services.................................................................................................................................................4

4. Market Analysis Summary ..................................................................................................................4

4.1. Market Segmentation....................................................................................................................... 4

4.1.1. Sales Forecast................................................................................................................................5

5. Management Summary .......................................................................................................................6

5.1. Personnel Plan...................................................................................................................................6

6. Financial Plan .......................................................................................................................................7

6.1. Start-up Funding................................................................................................................................7

6.2. Break-even Analysis..........................................................................................................................7

6.3. Projected Profit and Loss.................................................................................................................8

6.4. Projected Cash Flow.........................................................................................................................11

6.5. Projected Balance Sheet .................................................................................................................12

 Highlights

250,000

200,000
Sales
150,000
Gross Margin

100,000 Net Profit

50,000

0
FY 2009 FY 2010 FY 2011

1.1. Objectives
Salon Beauty Venus is more than just a full service salon providing excellent hair and skin care and
quality products, in a peaceful, relaxed atmosphere. It will also provide a friendly work environment,
respecting diversity, creativity, and hard work.

1.2. Mission
Our mission is to provide skilled services, through talented cosmetologists, that give our
customers the dignity and self respect needed to be successful in the world today. We are
also committed to offering a range of complementary services for hair styling and bodycare
in the same location, to give our customers the convenience of a single location for all their
hair and bodycare needs.

1
1.3. Keys to Success

Location - salon located on the main street between Ealing and Greenford - provides easy access for
Polish customers as well as greater visibility to potential clients.
Advertising - will get our name and the concept of Herr Haar out to the public.
Unique – Beauty Venus is like no other in providing quality hair care and addressing more
complicated
hair and body care issues in private consultation.
Commitment of the ovners – they believe that the key to successful business is meeting customers
requirements and starting the best service from themselves
Customer Satisfaction! - this is the most important factor in whether a one-time customer becomes a
repeat customer and recommends us to friends.
The time is right for a salon that provides the skill and knowledge to take care of everyday hair care
and
body care needs of the customers. The diligence of the owner, along with the earnest desire of every
skilled cosmetologists and hairdressers working with Beauty Venus to constantly improve their
knowledge, gives this business great potential.

Beauty Venus Salon will provide a wide range of hair-dressing and cosmetics services and products as
well
as sunbathing services. What will set the salon apart from any competition is our commitment to
continued
education, providing the latest hair care and beaty techniques, along with other related services, at a
convenient location.

2.1. Company Ownership

The Company Beauty Venus Ltd was established on 28th of March 2008 by Ms Laura Smuniak and Ms
Katarzyna Pech, having 50% of shares each.

• Laura has been been working as a sole trader providing beautician servicein the UK, as well as in
Poland. Alll in all she has more than 10 years of experience in thias field.

• Katarzyna has been working successfully with a diversity of clientele for around five years now,
specialising in nails care and extentioins.

In the future they are both going to take additional courses in order to raise their qualifications and
provide more professional service.

2
st

Start-up

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0
Expenses Assets Investment Loans

3
 Beauty Venus realizes that great customer service includes complete service under one roof. Our
services including hair-dressing, body cosmetics, nail styling and extentions and sunbed are meeting
our customers high standard expectations.

The main services considering:

Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.

Nails: manicures, pedicures, polish, sculptured nails.

Skin Care: European facials, body waxing, massage, peelings, facial masks,

4
25,000

20,000

15,000 Hair Care

Facial and Body Care
Nails
10,000
Sunbed
5,000

0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

5
 Sales by Year

250,000

200,000
Hair Care
150,000 Facial and Body Care
Nails
100,000 Sunbed

50,000

0
FY 2009 FY 2010 FY 2011

6
7
 Break-even Analysis

6,000
4,000
2,000
0
( 2,000)
( 4,000)
( 6,000)
0 80 160 240 320 400

8
 FY 2011
£244,000
£22,000

£0
------------
£22,000

£222,000
90.98%
£43,000
£1,800
£0
£20,000
£7,000
£3,500
£4,500
£1,800
------------
£81,600

£140,400

£140,400
£3,000
£41,220

£96,180
39.42%

Profit Monthly

12,000

10,000

8,000

6,000

4,000

2,000

0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

9
 Profit Yearly

100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
FY 2009 FY 2010 FY 2011

Gross Margin Monthly

25,000

20,000

15,000

10,000

5,000

0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

10
11
 Crash
120,000

100,000

80,000

60,000 Net Crash Flow

Crash Balance
40,000

20,000

0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

12
Subtotal Direct
Cost of Sales

13
14
Pro Forma Profit Apr-09
and Loss

£23,250
£2,200
£0
------------
£2,200

£21,050
90.54%

£3,200

£100
£0
£1,500
£500
£200
£300
£100
------------
£5,900

£15,150
£15,150
£250
£4,470

£10,430
44.86%

15
Pro Forma Cash Flow
Pro Forma Balance Sheet Jan-09
May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Mar-09 Apr-09

Assets Starting
Balances
Current Assets
Cash £0 £32,870
ú11,750 £35,740
ú11,750 ú14,500
£40,563ú14,500
£45,386ú15,200 £57,328ú17,950
£50,727ú17,200 £64,412 £71,496 ú20,650
£80,288 £89,080 ú23,250 £109,940
£99,510 ú23,250
Other Current Assets £0ú1,100 £0ú1,100 £0ú1,360 £0 ú1,360£0 ú1,420£0 ú1,620£0 ú1,680£0 £0 ú1,940 £0 £0 ú2,200 £0 ú2,200 £0
Total Current Assets £0 £32,870
ú0 £35,740
ú0 ú0
£40,563 ú0
£45,386 £50,727
ú0 ú0 £64,412
£57,328 ú0 £71,496 £80,288 ú0 £89,080 £99,510 ú0 £109,940 ú0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Fixed Assets ú1,100 ú1,100 ú1,360 ú1,360 ú1,420 ú1,620 ú1,680 ú1,940 ú2,200 ú2,200
Fixed Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0
ú10,650 £0 ú10,650 £0 ú13,140 £0ú13,140£0ú13,780£0ú15,580£0ú16,270£0 £0 ú18,710 £0 £0 ú21,050 £0 ú21,050 £0
Total Fixed Assets £090.64% £090.64% £090.62% £090.62%£0 90.66%£0 90.58%£0 90.64%£0 £0 90.61% £0 £0 90.54% £0 90.54% £0
Total Assets £0 £32,870 £35,740 £40,563 £45,386 £50,727 £57,328 £64,412 £71,496 £80,288 £89,080 £99,510 £109,940
ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200 ú3,200
Liabilities and Capital May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09
ú500 ú500 ú200 ú200 ú100 ú100 ú100 ú100 ú100 ú100
Current Liabilities ú0 ú0 ú0 ú0 ú0 ú0 ú0 ú0 ú0 ú0
Accounts Payable £0ú1,500 £0ú1,500 £0ú1,500 £0 ú1,500£0 ú1,500£0 ú1,500£0 ú1,500£0 £0 ú1,500 £0 £0 ú1,500 £0 ú1,500 £0
Current Borrowing £0 ú500
£30,000 ú500 ú500
£30,000 £30,000 ú500
£30,000 £30,000
ú500 ú500 £30,000
£30,000 ú500 £30,000 £30,000
ú500 £30,000 £30,000
ú500 £30,000
ú500
Other Current Liabilities £0 ú200 £0 ú200 £0 ú200 £0 ú200£0 ú200£0 ú200£0 ú200£0 £0 ú200 £0 £0 ú200£0 ú200 £0
Subtotal Current Liabilities £0 ú300
£30,000 ú300 ú300
£30,000 £30,000 ú300
£30,000 £30,000
ú300 ú300 £30,000
£30,000 ú300 £30,000 £30,000
ú300 ú300 £30,000
£30,000 £30,000 ú300
ú100 ú100 ú100 ú100 ú100 ú100 ú100 ú100 ú100 ú100
Fixed Liabilities £0
------------ £0 ------------ £0
------------ £0 ------------£0------------£0------------£0
------------£0 £0------------
£0 £0 ------------ £0
£0 ------------
Total Liabilities £0ú6,300
£30,000ú6,300£30,000ú6,000
£30,000 ú6,000 £30,000 ú5,900
£30,000 ú5,900
£30,000 ú5,900 £30,000 £30,000 £30,000
ú5,900 £30,000 £30,000
ú5,900 ú5,900£30,000

Paid-in Capital £32,500ú4,350

£32,500ú4,350
£32,500ú7,140
£32,500 ú7,140
£32,500 ú7,880 £32,500ú10,370
£32,500 ú9,680 £32,500 £32,500 ú15,150
£32,500 £32,500 ú12,810 £32,500 £32,500
ú15,150
Retained Earnings (£32,500)ú4,350
(£32,500)ú4,350
(£32,500)ú7,140 ú7,140 (£32,500)
(£32,500) (£32,500) (£32,500) (£32,500)
ú7,880 ú9,680 ú10,370 (£32,500) (£32,500)
ú12,810 (£32,500) (£32,500)
ú15,150 (£32,500)
ú15,150
Earnings £0 ú250
£2,870 ú250 ú250
£5,740 £10,563 ú250
£15,386 £20,727
ú250 ú250 £41,496 £50,288
ú250 £34,412
£27,328 ú250 £59,080 £69,510 ú250 £79,940
ú250
Total Capital £0ú1,230
£2,870ú1,230
£5,740ú2,067
£10,563 ú2,067 £20,727 ú2,829
£15,386 ú2,289 ú3,768 £59,080 £69,510
£34,412 £41,496 £50,288
£27,328 ú3,036 ú4,470 £79,940
ú4,470
Total Liabilities and Capital £0 £32,870 £35,740 £40,563 £45,386 £50,727 £57,328 £64,412 £71,496 £80,288 £89,080 £99,510 £109,940
ú2,870 ú2,870 ú4,823 ú4,823 ú5,341 ú6,601 ú7,084 ú8,792 ú10,430 ú10,430
Net Worth £0 £2,87024.43%
24.43% £5,74033.26%
£10,56333.26% £20,727 38.38%
£15,386 35.14% £50,288 £59,080 44.86%
£34,412 £41,496 42.58%
£27,328 39.47% £69,510 £79,940
44.86%

13