PROJECT REPORT ON

“BRAND PREFERENCE OF MOTOROLA ”

A PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF

THE REQUIREMENTS

FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION
(BANKING & INSURANCE)
TO
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
By
AKSHAY GROVER
Enrollment no.: 00190201815

Under the guidance of

Ms. PRIYANEET KAUR

SRI GURU TEGH BAHADUR INSTITUTE of MANAGEMENT

AND
INFORMATION TECHNOLOGY
2015-18
 DECLARATION
I, hereby declare that the project work entitled BRAND PREFERENCE OF
MOTOROLA
submitted to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY is
a record of an original work done by me under the guidance of Ms.
Priyaneet Kaur faculty member of Sri Guru Tegh Bahadur institute of
management &information technology.

Place: Delhi

Date: (Signature of the Scholar)

Name of scholar:
Enrolment number:
 CERTIFICATE
This is to certify that AKSHAY GROVER BBA (B&I) student of Sri Guru
Tegh Bahadur Institute of Management & information Technology has done
project work on BRAND PREFERENCE OF MOTOROLA under the guidance of
Ms. PRIYANEET KAUR.

………………………….
Signature of Project-in-Charge
Dr. Bipasha Chaudhary

………………………….
Signature of guide
Ms . Priyaneet Kaur

Place: Delhi ………………………….

Date: Signature of the Scholar
Name of scholar:
Enrolment number:
 ACKNOWLEDGEMENT
With Profound sense of gratitude & regard, I express my sincere
thanks to my guide & mentor Ms. Priyaneet Kaur Ma’am for her
valuable guidance & the confidence she installed in me, that helped
me in successful completion of this Project report. Without her help,
this project would have been a distant affair. Her thorough
understanding of the subject& the professional guidance is indeed of
immense help to me. I am also thankful to the faculty members of our
institute who cooperated with me & gave me their valuable time.

Place:Delhi …………………………………

Date: (Signature of the Scholar)

Name of scholar:
Enrolment number:
 INDEX
S.NO. TOPIC PAGE NO.

CHAPTER 1 INTRODUCTION TO INDUSTRY

CHAPTER 2 COMPANY PROFILE
RESEARCH METHODOLOGY
3.1 SCOPE
3.2 OBJECTIVE
CHAPTER 3 3.3 RESEARCH DESGN
3.4 SAMPLE SIZE
3.5 SAMPLE TECHNIQUES
3.6 LIMITATION

CHAPTER 4 DATA ANALYSIS AND

INTERPRETATION

CHAPTER 5 FINDING AND CONCLUSION

5.1 FINDINGS
5.2 CONCLUSION
CHAPTER 6 SUGGESTION
BIBLOGRAPHY

QUESTIONNAIRE