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TABLE OF CONTENTS:
Page 3 Board of Directors
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2016-17 TACRAO BOARD OF DIRECTORS
President
Avery Swinson, Walters State Community College
President-Elect
Kerry Hines, the University of Tennessee – Knoxville
Past-President
Michele Watson, South College
Treasurer
Tracy Comer, Austin Peay State University
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2016-17 TACRAO STANDING COMMITTEES
Auditing Committee
Amy Corlew – Austin Peay State University
Sheryl Gray – Carson-Newman University
Calendar Committee
Sarah Davis – Pellissippi State Community College
Jamie Ensley – Ed South
Eric Farmer – TN Student Assistance Corporation
Priscilla Gitschlag – Roane State Community College
Maria Gonzales – Roane State Community College
Jessie Greene – Tennessee Technological University
Katherine Hamilton – Birmingham Southern College
Matthew Harper – Tennessee Wesleyan University
Kayci Henline – University of Memphis
Nicole Martin – East Tennessee State University
Jim McDaniel – Roane State Community College
Kelly Pietkiewicz – University of Alabama, Birmingham
Melissa Ripley – Tusculum College
Emily Anne Sparks – University of Tennessee, Martin
Avery Swinson – Walters State Community College
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Conference for Counselors Committee
Kate Amburn, chair – Carson Newman University
Joey Clark – Middle Tennessee State University
Membership Committee
Destin Tucker, chair – University of Tennessee, Martin
Newsletter Committee
Maggie Darden – East Tennessee State University
Nominations Committee
Dusty Duncan – East Tennessee State University
Maria Gonzales – Roane State Community College
Carol Laney – University of Memphis
Roundtable Committee
Carol Laney – University of Memphis
TAMS Committee
Destin Tucker, chair – University of Tennessee, Martin
Darren Echols – Lee University
Amber Wilson – Cumberland University
AACRAO Representative
Tina Falkner – University of Minnesota, Twin Cities
SACRAO Representative
Megan Mitchell – Austin Peay State University
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2017 TACRAO ANNUAL MEETING SPONSORS
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TACRAO is going green!
We will not print this program, so make sure to download the
Guidebook app for session locations, times, and descriptions.
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WEDNESDAY, NOVEMBER 15TH, 2017
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2017 TACRAO ANNUAL MEETING – “BIG EVENT”
Music City Roots, Live From The Factory is a weekly, radio show and webcast that revives the
historic legacy of live musical radio production in Nashville. Broadcast on Wednesday nights from
7pm to about 9:30 pm, CST, Music City Roots showcases Nashville’s astonishing music scene, from
country and Americana to more progressive interpreters of tradition — a “roots and branches”
format that brings together fans of different tastes and generations. The show is broadcast live
over WMOT/Roots Radio 89.5 FM from Middle Tennessee State University and webcast in
Livestream. A weekly syndicated show is distributed to a network of affiliates around the country
as well as the major podcasting platforms.
Music fans worldwide know Nashville as the epicenter of country music, and Music City Roots, Live
From The Factory embraces and builds on that foundation. MCR is broadcast to a global audience,
not just as the keeper of the traditional flame, but as a trusted tastemaker that looks to the future
of music in all its forms and sub-genres: bluegrass, folk, alternative, western, rockabilly and
crossovers into rock, jazz and world music. There has never been a time of greater variety,
abundance and quality in Nashville’s creative community, and Music City Roots looks to put that
talent on a worldwide stage.
Each broadcast features four artists in 25 minute segments and short interviews, plus a show-
closing Nashville Jam where all musical guests embrace the spirit of Music City as the collaborative
epicenter of tradition and innovation. Nashville’s legendary Keith Bilbrey is the announcer; Jim
Lauderdale and other leaders of the music community host the festivities.
Our vision for Music City Roots, as a live radio show steeped in rich Nashville tradition, is to provide
a global platform to showcase the deep well of amazing and diverse talent that exists here in
Tennessee. Beyond Nashville, the roots and branches of Americana music are firmly entwined in
Memphis, Knoxville, and across Tennessee and the entire Southeast region. Over the last several
years, pockets of very gifted artists have bubbled up from New York to California and around the
world, all sharing the same love for the integrity and honesty of the various forms of roots music
that were birthed from American culture.
Music City Roots endeavors to offer artists a way to share their gift with the world – to connect
with music lovers everywhere, through creative distribution platforms that were never before
possible. Our only standard is one of excellence and integrity. We look to connect and nurture a
true community of artists – young and old; famous and obscure; all sharing a desire to enrich and
preserve our music, and our planet. As we help one another, the as the music grows, the world
becomes a better place. Through the power of music, walls come down and cultures unite.
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THURSDAY, NOVEMBER 16TH, 2017
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FRIDAY, NOVEMBER 17TH, 2017
TACRAO is excited to partner with The Ayers Foundation and the Oasis Center
for this year’s Service Project. Donations and #swagforacause items will help
provide early college awareness and highlight the importance of a
postsecondary education to rural and metro high school students in the
Middle TN area.
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SPEAKER BIOGRAPHIES:
Opening Session Speaker: Susan Rhodes
Susan served as the College Access Counselor at Perry County High School
from 2009 to 2015, and continues to be located inside Perry County High
School. She became the director of The Ayers Foundation in 2012. Susan
has five schools that report to her, four of which are located in southern
middle TN. Susan graduated from the University of North Alabama in 2006
with a Bachelors of Science in Psychology, and earned her Masters of
Science in Continuing Education with a concentration in Guidance and
Counseling from the University of West Alabama in 2009. Susan currently
serves on the Advise TN Advisory Committee, FAFSA Frenzy Committee, TN
Promise Planning Committee, Drive to 55 Advisory Committee, and the
University of Tennessee at Martin-Parsons Center Higher Education Committee.
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SESSION ONE OPTIONS 11.16.17 | 9:00-9:45AM
1.1 The View From the Other Side
Salon 1-4
Do you wonder what college counselors or guidance professionals think about college visits or the
admissions process in general? Come to this session with a seasoned high school counselor to hear
what elements are essential to a good high school visit and ask the questions you have always
wanted to ask a counselor.
Ginny Maddux, Montgomery Bell Academy
Chair/Recorder: Kelly Pietkiewicz, University of Alabama-Birmingham
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SESSION TWO OPTIONS 11.16.17 | 10:00-10:45AM
2.1 Registrar’s Round Table
Salon 1-4
This roundtable will be an open forum to discuss any issues and share best practices for registrars.
Facilitator: Sheryl Burnette, East Tennessee State University
Chair/Recorder: Brandi Hill, Tennessee Technological University
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SESSION THREE OPTIONS 11.16.17 | 1:15-2:00PM
3.1 The Good, the Bad, and the Ugly of Group Campus Visits
Salon 1-4
Come learn from The Ayers Foundation Scholars Program counselors about what makes a campus
tour really POP. Hear the good ideas, bad ideas, and downright ugly experiences on a group
campus visit. This session is geared towards those college admission counselors that want to create
the ULTIMATE campus visit experience.
Director and Counselors, The Ayers Foundation
Chair/Recorder: Bethaney Holt, Columbia State Community College
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3.5 Change is Not a Four-Letter Word… But Almost
Mustang
Change is one constant on a college campus, and admissions and records offices are usually heavily
involved. We change enrollment strategies, admissions policies, academic calendars, daily class
schedules, and curricula. New programs and new administrative structures are implemented. In
each instance, the way the change is made is crucial. This session discusses the management of the
change process as it relates to basic organization and services on campus and how to avoid the
stumbling blocks that can derail the best laid plans.
Glenn Munson, Retired Registrar
Chair/Recorder: Elise Swift, Austin Peay State University
4.3 Certified Electronic Diplomas, Paper Diplomas, e-diplomas: What are the
Differences and why is Digitally Signing a Document Simply Not Enough?
Quarter Horse
As the pioneer and creator of the Certified Electronic Diploma (CeDiploma®), Paradigm, Inc is the
only company to offer a secure, portable and trusted electronic solution for diplomas and
credentials. Accepted by both State and International Governments, Certifying Boards and
Employers the CeDiploma® is a transactional document that provides the student with a secure
alternative to the transcript. Paradigm offers the only solution allowing independent validation of
the CeDiploma®: an indisputable response from you, the Credentialer, that the diploma is
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authentic and valid. The differences in ediplomas, paper diplomas and CeDiplomas are vast and
varied. Come and learn more about these products as well as, our 10-day turnaround time, 24-hour
rush service and direct mailing services that can help you find the extra space and time that you
crave all while giving your students what they NEED!
Presenter: Michael Delaney, Client Relations Specialist – Paradigm
Chair/Recorder: Brandi Hill, Tennessee Tech University
4.5 Breaking Down the Silos: Sharing Data to Enhance the College
Student Lifecycle Journey
Mustang
A major hindrance to student recruitment, persistence, completion, and loyalty is the silo mentality
by administrative and academic departments around data and information. As a department
collects data, there is often a tendency to focus on the narrow application and use of data for that
department alone. This interactive session will share strategies of successful institutions in
reviewing and using their data to engage prospects, students, and alumni; launch data-informed
initiatives; foster broad-based commitment to student success; and remove obstacles, especially
for low-income, first-generation students.
Jenny Jones, Management Consultant, Principal - Ellucian®
Chair/Recorder: Sheryl Gray, Carson Newman University
In support of the governor's "Drive to 55," the Tennessee Higher Education Commission has
revamped two existing programs to better serve Tennessee students and educators. THEC has
partnered with the National Student Clearinghouse to offer a free Electronic Transcript Exchange
for high schools and postsecondary institutions. Collegefortn.org has a new look and new
functionality for users. Learn more about how these two free initiatives can benefit you.
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SESSION FIVE OPTIONS 11.16.17 | 3:30-4:15PM
5.1 The New Landscape in Tennessee for Transcript Exchange
Salon 1-4
As Governor Haslam’s ‘Drive to 55’ and ‘Project Reconnect’ gain even more momentum to send
Tennessee to the top of the higher education discussion at the national level, come to this session
to learn how the National Student Clearinghouse is partnering with Admissions Officers and
Registrars across Tennessee to make this transition even more simple for your students. We will
discuss the Tennessee Transcript Center and the Clearinghouse’s ETX registry, where high school
and college transcripts can move electronically and without any cost to current Tennessee high
school or college students. Learn how your institution can become more involved in this
worthwhile effort and how beneficial it can be to you and your staff and hear from one of your
colleagues about the work going on with the Tennessee public institutions.
Paul Taylor, Southeast Regional Director – National Student Clearinghouse
Chair/Recorder: Sarah Strong, the University of Tennessee, Knoxville
5.2 Optimizing Student Progression: Why Personalization is the Key for Completion
Palomino
Completing a credential can be daunting for students without the ability to personalize their
academic journey. See how students can effectively plan to achieve their goals with full context for
essential academic decisions and then confidently register with conflict-free schedules that
maximize credit hours while balancing life’s obligations. Institutions can improve persistence and
completion rates with enhanced registration services, increased advising bandwidth, and visibility
into demand, fill rates, and degree progression.
Dan Curtis, Civitas Learning
Chair/Recorder: Susan Hopper, Union University
5.3 Talking Careers with Students: Addressing Career & Major Exploration,
Reality Checks, and Indecisiveness at the Admissions Table
Quarter Horse
'I want to be a doctor. I have an 18 on the ACT.' 'I want to be an engineer so I can work with my
hands.' 'Y'all got hair?' Students' ideas for their futures are at best naive, and at worst, down right
crazy. As admissions counselors, it can be tough balancing reality checks, optimism, and our
school's best interest. This session looks is an admissions rep discussion of talking to students about
career exploration, major selection, and the many, many myths and misconceptions that students
and parents have on those topics."
Christian Montgomery, My Game Plan Coaching
Chair/Recorder: Cassie Johnson, Tennessee Tech University
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5.5 Automating Communication with Argos Bursts
Mustang
Come learn how CampusESP’s parent and family engagement platform enables institutions to
strengthen their enrollment strategy and increase student success. You’ll see a demo of the parent
platform and learn specifics about:
• The results of a national survey of over 600 Registrars & Admissions Officers; as well as 9,000
parents and what their expectations are from modern institutions today.
• How CampusESP can help decrease the 33% of parents calling into the Registrar’s office by
providing a FERPA-compliant system to keep parents informed through a centralized, online
platform.
• Helping 94% of Admissions officers who say engaging parents helps with recruiting efforts and
decrease ‘summer melt’ by providing parents with a pre-admissions portal where they can
communicate 1-on-1 with admissions; and providing a custom pre-admission checklist.
• Prescriptive Alerts and automated emails being sent to parents about new grades, bills, financial
documents due, and appropriate times for parents to step in and help out.
• News portal with targeted messages for parents of prospective and enrolled students.
Darla Keel, Holliday Jones, and Carol Laney, University of Memphis
Chair/Recorder: Natalie Medling, University of Tennessee, Martin
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6.3 Catalog & Curriculum Management: Bring Consistency and Accuracy from
Curriculum to Catalog to Web
Quarter Horse
In this fast-paced session, learn how over 500 colleges and universities use the Acalog Academic
Catalog Management System to create, organize, and publish electronic catalogs for the web and
mobile devices. See how they maintain consistency and accuracy with a data-driven, relational
system that provides greater ease of use, eliminates errors, and enables faster catalog production
cycles. Then get a sneak peek at how Curriculog transforms a cumbersome and complex curriculum
path into an intuitive, automated process, with the most flexible curriculum development and
approval system on the market. Save your staff some time, your institution money, and yourself
aggravation – discover a better way!
Jake Morrow, DigArc
Chair/Recorder: Felicia Roddy Jackson, University of Memphis
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7.2 Dual Enrollment Options: "One Size Does Not Fit All"
Palomino
Attendees will gain knowledge of diversity in Dual Enrollment college options. Southwest
Tennessee Community College partners with a number of high schools. Attendees will learn how to
strategically partner with high schools based on student needs, school staff, student eligibility,
college fees and school culture through interactive role playing.
Kenderek Harris, Southwest Community College
Chair/Recorder: Toni Stanford, Jackson State Community
7.4 May the Force Be with You: Implementing a Mandatory Orientation for
First-Time Freshmen
Arabian
This session will explore the steps to implementing a mandatory orientation program for first time
freshman. The following topics will be discussed during this interactive session:
1. What are the goals of your orientation?
2. How long should your event last?
3. What sessions should be included to make your orientation meaningful?
4. What key campus staff should be included in the process?
5. How to energize faculty and academic advisors?
6. How to utilize technology?
Ronda Williams, Columbia State Community College
Chair/Recorder: Joey Clark, Middle Tennessee State University
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SESSION EIGHT OPTIONS 11.17.17 | 10:15-10:45AM
8.1 DACAMented/Undocumented in College: Increasing the number of
DACA and Undocumented Students in College
Salon 1-4
The session will focus on what it means to be a DACAMented or an Undocumented Student in the
State of Tennessee. As a result of the presentation, colleges can work to partner with organizations
such as Equal Chance for Education or Dream.us and/or create similar programs that establish
guidelines for the recruitment of DACAMented and Undocumented students as well as scholarships
that make the cost of attendance, an affordable one. Participants will be informed about current
Tennessee and Federal laws and regulations in regards to DACAMented and Undocumented
Students. Administrations will be able to see some of the challenges and success stories that go
along with working with DACAMented and Undocumented Students.
Alex Ortiz, Southwest Community College
Chair/Recorder: Ronda Williams, Columbia State Community College
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8.5 Flipping the Script: Preparing for Your Education as a Higher
Education Professional
Mustang
As professionals within enrollment management we are constantly focused on helping students
pursue their higher education goals; however, it is important we remember the importance of
continual professional growth. This session will address the obstacles and importance of pursuing a
graduate degree. Some of the topics covered will be time management, approaching your
supervisor, and how to find the right program for you. Attendants will also receive
recommendations and data from a survey completed by higher education professionals who have
completed a graduate degree.
Ashley Nelson, Austin Peay State University
Chair/Recorder: Kirbi Tucker, University of Memphis
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THANK YOU TO OUR SPONSORS!
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