Conclusion

Clubbing the Section of analysis of Bajaj has given us many insights into the two-Wheeler Market as
a whole and especially into the dynamic of Bajaj pulsar.
Through the Environment and SWOT analysis of Bajaj pulsar, we analysed the external and internal
Factor shaping the growth and sales of pulsar and the various opportunities and threat it Faces for its
future. Various marketing strategies adopted by Bajaj for pulsar over the years And their role in
building the brand pulsar were studies.
IN the second section, analysis of the consumer behaviour for purchases of bike, buying roles and
Decision making process was done. The segmentation of pulsar brand according to the engine
capacity was done and consumer behaviour for each was analysed. It was supported by the various
Customer survey conducted by us. This section helped us understand how bike makers cater to
various segment through various offering.
Third section talked about the competitor analysis of pulsar form various companies among various
categories. The strategies taken by these companies for their products, promotion and positioning was
studied.
Thus overall, this project was an experiential way to learn the concept of marketing discussed in class
and how they are applied in a real case scenario.

Suggestion to company
By the study it is found that all most all customer of Bajaj platina an satisfied, the main reason to
purchase this bike is because of its high mileage and low price it is very help full to middle income
level of group of people.

 Auto starter should be include in the existing model

 The current SNS (spring- in –spring) suspension provide unique protection to the bike.
 Improvement in the engine performance it second more when in use more than 70 km speed
there is no smoothness.

Bibliography
 www.bajajauto.com
 http://www.business-standard.com/india/news/bajaj-auto-revamps-
organisational-structure/
 http://www.prdomain.com/compnies/B/BajajAuto
 http://
Findings
1. The bajaj PLATINA customers are satisfied with the price.
2. Customers are highly satisfied with the aesthetics (color, style) of the bajaj platina.
3. It has been observed that 64% of the cutomers are highly satisfied with the mileage of
the bike.
4. Customers satisfied with warranty of service provide by showroom.
5. They satisfied with delivery time, availability of spares and attitudes of the service
providers.