Questionnaire

Name: Age:

Gender: Occupation:

1. Do you prefer supermarkets over kiryana stores?

 Yes
 No (Then discontinue interview)

2. Which is your preferred supermarket?

 Chase value centre
 Hyperstar
 Imtiaz
 Metro
 Naheed
 Spar
 Other
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3. How many times do you usually go for shopping in your preferred supermarket in one
month?
 Once
 Twice
 Thrice
 Other

4. What are your reasons for selecting a particular supermarket?

 Parking space
 Seperte children area
 Product choices
 Washroom facilities
 Spacious
 Low prices
 Ambiance
 Other
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5. Do you consider Loyalty programs in making a buying decision?

 Yes
 No
 Questionnaire

6. Do you own any supermarket’s loyalty card?

 Yes
 No
7. Please rank the loyalty program from most important 5 least important 1

8. How quickly would you expect to earn incentives?

 Daily
 Weekly
 Monthly
 Annually

9. How friendly and helpful is the staff for your guidance?

 Very friendly
 Friendly
 Disinterested
 Unfriendly
 Very unfriendly

10. What according to you works best in keeping you loyal to this supermarket?
 Sales promotions
 Solving customer complaints in time
 Giving discounts
 Gift card
 Taking customer advice regularly
 Any other, please specify

11. Do you easily find parking space?

 Yes
 No

12. Do you want any improvement regarding loyalty programs?

 Yes, please specify

 No

13. How would you rate this supermarket? (Best to Worst)

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