Professional Documents
Culture Documents
Kellblog SaaS One-Slide Financials Dashboard, r1.2
Kellblog SaaS One-Slide Financials Dashboard, r1.2
Kellblog SaaS One-Slide Financials Dashboard, r1.2
2
Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, Kellblog by Dave Kellogg
Subscription revenue
Services revenue
Revenue
YoY growth
Subscription COGS
Services COGS
COGS
Gross margin
Sales
Marketing
R&D
G&A
Total Opex
CAC ratio
LTV/CAC ratio
Number of Customers
Customer NPS
Quota-carrying reps
Total headcount
Employee NPS
e, Kellblog by Dave Kellogg