Eddwin Cantu

•Phone: 956.290.3528 | •Email: eddwincantu​@gmail.com

Design & Marketing

Growth Catalyst | Revenue Generation | Marketing & Advertising Observer | Cross-Cultural Communications

Digital media professional, with up to 11 plus years’, illustration, design, and market experience in a business
and educational environment. Proficient in the ability to analyze market trends designed to attract and
increase rate of interest through digital images of clientele. Demonstration of complex knowledge and
understanding of advertising variables that may/can change or offset customer attraction.
Graphic Design Journalism Retail Marketing
Illustration Social Media Retail Sales
Traditional Media Marketing Behavior Event Management
Digital Media Marketing Research Expansion Development
Advertising Marketing/Sales
Notable Highlights
● Led to expansion of retail store space and inventory through customer service, marketing, and sales up to 50%.
● Delivered retail store recognition within company nationwide through sales and performance.

Professionally Completed Initiatives

In Progress: 2018 Digital Media: Used digital design software for a professor scholarly article.
Credit: 2017 Journalism: Developed articles involving film and entertainment for university
newspaper.
Credit: 2017 Social Media & Journalism: Completed journalistic tasks for newsletters and
social media in a university setting.

Qualifications
● Supervised, managed and assessed business transactions and use of business income.
● Solicited customer service, questions, and concerns through marketing/advertising strategies.
● Proficient in sharing and developing concepts to groups and gatherings.
● Multicultural: Fluent - English/Spanish; Conversational - Portuguese; Comprehensive - Italian

Professional Experience
Books•A•Million,​ Laredo, TX March 2014-Present
Retail Associate/ Bookseller/Cashier/Customer Service
Managed daily operations of finance, customer service, meeting metric goals, and setting up inventory.
● Took initiative in asking customers for designated educational reading lists.
● Used marketing and advertising sales tactics to promote and enhance customer sales.
● Provided community outreach events to promote literature among children and adults.
Freelance Illustrator/Designer and Journalist/Editor,​ Laredo, TX 2014-Present
Managed and created designs for customers using design and photo editing programs as well as editing articles in a
university setting.
● Edited photographs for a university scholarly article
● Edited and organized newspaper articles for both local and university’s The Bridge newspaper.
Texas A&M International University, Laredo, TX 2017
Alumni Relations Intern
Managed and provided daily operations that included graphical designs of flyers, posters, social media images and
postings as well as organizing events and creating monthly newsletters with revisions and editings.
● Organized and photographed community service events taking part in the university campus.
● Contacting and interviewing recent alumni for journalistic monthly newsletter.

Education
Texas A&M International University, Laredo TX 78041
Bachelors of Arts with Marketing Minor