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  • Strategy Map: Answers

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    Glaiza Gigante
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    The strategy map outlines the company's goals in 4 perspectives: 1) Acquire Kellogg Company by 2013 and maximize shareholder returns through bottling investments in the Financial Perspective. 2) Highly refresh customers by satisfying their desires and needs while adding vitamins/minerals to products in the Customer Perspective. 3) Accelerate innovation and reduce obesity-causing ingredients in products in the Internal Perspective. 4) Inspire employees, be a responsible citizen, and support sustainable communities in the Organizational Learning Perspective.

    Original Description:

    BSC&SM

    Original Title

    Balanced Scorecard

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    The strategy map outlines the company's goals in 4 perspectives: 1) Acquire Kellogg Company by 2013 and maximize shareholder returns through bottling investments in the Financial Perspective. 2) Highly refresh customers by satisfying their desires and needs while adding vitamins/minerals to products in the Customer Perspective. 3) Accelerate innovation and reduce obesity-causing ingredients in products in the Internal Perspective. 4) Inspire employees, be a responsible citizen, and support sustainable communities in the Organizational Learning Perspective.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    22 views1 page

    Strategy Map: Answers

    Uploaded by

    Glaiza Gigante
    The strategy map outlines the company's goals in 4 perspectives: 1) Acquire Kellogg Company by 2013 and maximize shareholder returns through bottling investments in the Financial Perspective. 2) Highly refresh customers by satisfying their desires and needs while adding vitamins/minerals to products in the Customer Perspective. 3) Accelerate innovation and reduce obesity-causing ingredients in products in the Internal Perspective. 4) Inspire employees, be a responsible citizen, and support sustainable communities in the Organizational Learning Perspective.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Answers:

    STRATEGY MAP

    THE STRATEGY
    Financial Perspective
     Acquire ownership of Kellogg Company by
    the end of 2013
     Bottling investment
     Maximize long-term return to shareowners
    Customer Perspective
     Highly effective refreshment
     Satisfy the customers desires and needs
     Additions of compatible vitamins and/or
    minerals to products
    Internal Perspective
     Accelerate innovation
     Reduction of fattening, obesity-causing
    ingredients from the products
    Organizational Learning
     Inspired employees to be the best they can
     Strive to be a responsible citizen
     Rebuild and support sustainable communities

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