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Eggbot Proposal Eng 122712
Eggbot Proposal Eng 122712
Title Eggbot
Business
Animation, Smart Contents, Game, Licensing
scope
• Animation : TV series, 11 min X 52 epi
• Smart Contents : App, Digital Book, Game
• Online Game(MMORPG)
• MD : Toys, Plush toys, Stationeries, Clothing etc
• Kids Cafe
Estimated
USD3,545,000
Budget
Overseas Investment
Financing
Government Grants. Project Finance from Networks, Venture
Plan Capital. Self-financing.
Estimated
USD 13,164,000 (3 yrs total after release)
Revenue
Project Profile
Project Profile
Introduction
Genre Adventure
“ Simple Structure ”
Different In Shape
Project Profile
What is Eggville?
Mysterious Power Creates Eggs And Eggbots Hatch From Them
Project Profile
Aqua
Forest
Desert
Ice
Project Profile
Synopsis
Synopsis conti.
“Seize him!”
Synopsis conti.
Finally the villains find where they are and instantly attack them. Tarutun
struggles hard to fight back however he can’t do much because his core’s
empty. At the very desperate moment when the villain-eggbot
is about to stamp on him, Rickey roars out!
Characters
Rickey
From his father who is a robot
scientist, he is crazy about robots.
His dream is to meet a living
robot. One day, he accidently
opens a portal to Eggville when he
tries to create his own living robot
by placing some eggs in the
incubator.
Characters Tarutun
The Eggbot.
He is kind-hearted and righteous. He lost
his core by the villain so he has an empty
core. He becomes weak however he isn’t
controlled by the villain because Rickey fills
his empty core.
Characters
Lia
Lia is a resident of Eggville
and she repairs Eggbots.
She is lively and smart. She’s
a very social person who is
willing to become friends
with anybody. She joins
Rickey’s adventures and they
will travel around Eggville.
Project Profile
Characters
Guinea Pig
Rickey’s pet from the human world.
He’s able to speak in Eggville and
he becomes very talkative.
Characters
DD
Lia’s pet eggbot.
He is very fainthearted and pops
out a fried egg whenever he is
startled.
Project Profile
Characters
Portalbot
He is a mysterious cute little eggbot that opens a portal between two
worlds. He looks very vulnerable but he can’t be opened by force. He
disappears once he opens a portal, so he will only open a portal for his true
friends. He’s deeply hidden somewhere in Eggville and nobody has seen him
except Rickey.
Project Profile
Characters
Hoodwink
The Eggbot. The villain.
He’s very strong but also very mean. He
rules the village by force. He converts
the cores of fellow Eggbots into dark
cores to control them, but he fails to
control Tarutun because of Rickey.
Characters
Bree
She lives in Eggville.
She is Hoodwink’s adviser but she
is also paranoid and obsessively
neat.
Characters
Mark
Mark is another Hoodwink’s
henchman and he lives in Eggville.
He is ignorant and very strong.
Characters
Mark & Bree’s Vehicle
Project Profile
Character Line Up
Project Profile
Story Line
VS
Tarutun, Rickey,
Hoodwink, Bree, Mark
Lia, DD, Guniea pig Good VS Bad
Project Profile
Story Line
MESSAGE
- Good To Become A Hero
- Better To Become A Hero Together With Friend!
HOW
- Make Up For Your Friend’s Weakness
- Communicate From The Heart To The Heart
WITH WHO
- Kid’s Best Friend Eggbots, the living robot!
WHERE
- In The Stunning Village, Eggville
Project Profile
Story Line
Various Eggbots
When the gang defeats the villain eggbot at the end of
the episode, the villains lose
control and the eggbot returns to
his normal self. Each villain eggbot
is unique, and our viewers will be
excited to find out what they were like
before they were turned evil.
Sample Storyline
Unidentified Sandstorm
Rickey’s gang make an emergency landing in the middle of the desert due to
strong wind and find the town and the desert are threatened by the unusual
wind
Hoodwinks want to blow away the whole desert by sandstorm to find the
portalbot. The villains converts a core of wind-eggbot into a dark core and amplify
the wind strength.
Finally a giant Sandstorm -Eggbot appears and begins to destroy everything with
a terrifying sandstorm. Rickey gets in Tarutun’s core and starts to fight the giant
sandstorm eggbot.
Remembering a wall of canyon nearby, Rickey/Tarutun lead the Sandstorm -Eggbot
toward the canyon. Because the wind –strength is changed too high by Bree, the
Sandstorm loses control and crash hard into the canyon and bounce right back!!!
Remembering a wall of canyon nearby, Rickey/Tarutun lead the Sandstorm -Eggbot
toward the canyon. Because the wind –strength is changed too high by Bree, the
Sandstorm loses control and crash hard into the canyon and bounce right back!!!
Sample Storyline 2
A Suspicious Snowman
Snow fell on the glaciers all through the night. Rickey’s gang have landed on the snow.
Rickey & Tarutun went out on patrol and met with a snowman, crying hopelessly. His
body got stuck to the ground under the heavy snow.
Rickey gang sweep snow off and help him to get out of snowdrift. However Lia has
doubts about what the snowman’s up to.
Lia disappeared all of a sudden. Everybody is so anxious about her. Snowman told that
he saw her earlier at the other end of the road to the deep forest where the ground is
warm and she was hiding a strange thing. Tarutun didn’t believe him. Lia would never go
there by herself and who can believe the ground is warm??? However Rickey thought the
strange thing sounds like a portalbot and suggested them to go check it. Tarutun
disagree with him saying snowman is a liar. The small quarrel has erupted into a big
argument and at last, Rickey follows snowman to the forest by himself.
(conti.)
Sample Storyline 2
A Suspicious Snowman
(conti.)
It turned out that who has been waiting for Rickey in the forest were Bree & Mark gang.
In fact, Bree sent snowman to our team and make them apart from each other. As Rickey
found the truth and that they have detained Lia, he regretted for not listening his friend.
At this moment, Tarutun appears. He has followed him because he worried about his
friend very much.
As soon as Tarutun showed up, snowman starts to draw snowballs into his body from all
directions. He grows bigger and bigger…finally becomes a massive snowman. He fires
huge snowballs to Tarutun. Tarutun instantly fights back however the fight is against him
because his core, Rickey couldn’t help him at all.
Suffering from a guilty feeling, Rickey notices some steam rising from the ground and he
looks around. Now clouds of stream rises from the ground. Realizing it, Rickey shouts to
Tarutun, “ Tarutun, run toward steam over there, NOW!” As Tarutun does what Rickey
said, snowman runs after him. However hot water exploded out of a geyser on his way
and melt him down!
An adorable snowman eggbot with a good core comes out of the melted villain.
Creative Team
Director
Brand Management
Business Strategies
Int’l Co-production
Plan 1
Low Risk, High Quality, Market share
Plan 4
Continual promotion thru Contents Market
Continual on/off promotion, joining contents markets home and abroad
Marketing Plan
Marketing Points
TOY Stationeries
TV Series Food/Beverage
Smart Contents
Shoes/Bags
Accessories
Living Goods
MD Stationeries
Pooreon fancy, Kumhong fancy
(Note, Diary, School Supplies)
Food
Lotte Confectionery
(Beverage, Bread)
Other product
Kids café
(Family Goods)
Smart Contents
Spin off Waterbear soft, PCN
(E-book, Apps, Games)
Marketing Plan
07 Summer Vacation, Character Fair On/OFF line promotion Attending The Character Fair
2013
08 Summer Vacation
05 Children Day
08 Summer Vacation
Q1 Q2 Q3 Q4
HK Licensing Show
Character Licensing
(Hongkong) MIPJR
Fair(Seoul)
& MIPCOM
MIPTV
HK Game & Toy Fair (France)
SPP
(Hongkong) (France)
(Seoul)
AAS
Cartoon Connection (Korea/Malaysia/Sing
BCWW
Korea KMCM apore/Australia)
(Seoul)
(Korea & EU)
(Seoul)
ATF
Ace Fair
Nuremberg Toy (Singapore)
(Kwangjoo/Korea)
show
(Germany)
Marketing Plan
Funding
Animation Pilot
Korea
Broadcast
Int’l
Estimated Budget
(Unit : USD)
Leading Investment
Venture Capital - 354,500 10% under discussion
KBS, CJ E&M
Korea Networks - 709,000 20% under discussion
(50%)
Govern. Grants - 354,500 10% KOCCA
Int’l
(50%) Int’l Investor 1,772,500 50%
Fund secured +
Sub Total 354,000 3,191,000 Investment
Revenue Share
(Unit : USD)
Investor Ownership(%)
Catego
Investment Note
ries Investment
World Revenue Korea Revenue
Rate
Int’l 1,772,500 50 70 0
Distribution
Korea 1,772,500 50 30 100 Fee 30%
Estimated
9,774.00 9,774.00 3,390.00 13,164.00
Revenue
Distribution Fee
2,932.20 2,932.20 1,017.00 3,949.20
(30%)
Estimated Revenue
(Unit : USD)
Categori
Territory Y 2015 Y 2016 Y 2017 Y 2018 Y 2019 Note
es
Korea 390,000 - - - -
TV
revenue World 247,000 114,400 676,000 - -
1. To break into Europe & North America markets is the key to maximizing returns
(expected to enter around 2017)
Sales Penetration
Territory Category Sales breakdown
projection Time
Taiwan,
TV Right 2,000 X 26 52,000 2015
HongKong
Singapore TV Right 1,000 X 26 26,000 2015
Malaysia TV Right 1,000 X 26 26,000 2015
Vietnam TV Right 1,000 X 26 26,000 2015
Thailand TV Right 1,000 X 26 26,000 2015
Other Asian
TV Right 600 X 26 X 2 31,200 2016
Countries
Australia TV Right 1,200 X 26 31,200 2016
Japan TV Right 2,000 X 26 52,000 2016
South America TV Right 1,000 X 26 X 2 52,000 2016
Total 1,427,400
Financing Plan
3 Yrs after
Y 1 after release
release
Territory/Category
Target market Target market Sales proj
Royalty rate Estimated royalty Estimated Royalty
size share ection
Toy 7,000,000 0.10% 7 8% 0.56 1.68
History>
NHC MEDIA Founded – Oct. 1st 2008
Certificate of Venture Company (No. 20120103954)
Selected as the best next exporter by SBA(Seoul Business Agency)
Selected as the best project for EORI by Gyeonggi Content Agency
Won Popularity Award for EORI by KCCIA(Korea Character Cultural Industry Association)
Projects>
<Magic Kid Masuri> - TV series, KBS
<Brush Your Teeth, Pompom> -TV series, KBS
<Crash B-daman> - TV series, KBS
<Iljimae> - TV series, SBS
Original Creation>
<EORI> - TV series, KBS, Daekyo kids TV, KBS Kids TV, etc.
<Eggbot> - TV series, Boys 7~9, Adventure
<Eco & Roco> - TV series, Kids 3~5, Environment
Producer Profile
EORI
Christine Yu
hjchristine@hotmail.com
82-2-2624-2831
82-10-8367-4199