EXECUTIVE SUMMARY

Name of the Unit Mrithula Poultry Farm & Vegetables

Promoter Mrs. Premalatha K K

Project Establishing Existing Business Unit

Address of Promoter Chekkala Kizakkathil,

Neeravil, Kuzeepuzha P.O.,
Perinad, Kollam - 691601

Cost of Project 12.5 Lakhs

Promoter’s Contribution 2.5 Lakhs

Term Loan 7 Lakhs

Working Capital Loan 3 Lakhs

Conclusion Looking at the scope of the project and

profitability of business, the locational
advantage, the experience of the promoter,
the project is technically viable and
economically feasible.
INTRODUCTION

The history of Agriculture in India dates back to the Indus Valley Civilisation and
even before that in South India. Agriculture is demographically the broadest economic
sector in the country and plays a significant role in majority of the people’s lives in India.
India has exported a whooping $33.87 billion worth of agricultural products in 2017,
making it one of the largest exporters in the world. Most of the agricultural products are
exported to developing and developed countries.
Agriculture has been the paving stone of every state in India, But that trend has
taken a hit in the recent years with states taking a turn towards the service sector of the
country. But the roots of agriculture in Kerala is so deep that it cannot the uprooted
from the life of every person. Kerala’s traditional festival , Onam, the festival of spring, is
one of the widely celebrated festival in the state, which crosses the barrier of religion
and is celebrated by every household. Onam is not only the celebration of spring but
also the celebration of the Harvest season of rice, one the major food crops in the
country.
Livestock production and agriculture are intrinsically linked to eachother and
both are crucial for overall food security. Livestock sector is an important livelihood
activity for most of the farmers. India has a vast resource of livestock and poultry. This
plays a vital role in improving the socio-economic conditions of the rural masses. Poultry
production is now in the current state where the commercial production is the norm of
the day with number of technological intervention.
Poultry is one of the fastest growing segment of the agricultural sector in India.
While the production of agricultural crops has been rising at the rate of 1.5 to 2 per
annum that of eggs and broilers has been rising at a rate of 8 to 10 percent per annum.
As a result, India is now the world's fifth largest egg producer and the eighteenth largest
producer of broilers. Driving this expansion are a combination of factors - growth in per
capita income, a growing urban population and falling real poultry prices. The four
southern states - Andhra Pradesh, Karnataka, Kerala and Tamil Nadu - account for about
45 percent of the country's egg production, with a per capita consumption of 57 eggs
and 0.5 kg. of broiler meat. India is the fifth largest producer of eggs and the eighteenth
largest producer of broilers. Chicken is the most widely accepted meat in India. Unlike
beef or pork , it does not have a religious taboo. The prices of chicken meat are lower
than those of mutton or goat meat . Many Indian families , especially the educated
people in urban areas , have begun to accept eggs as a regular supplemental part of
their vegetarian diet .
Kerala is becoming increasingly dependant on livestock due to the fast lifestyle
adopted from the West. It is hugely dependant on Hotels and other Fast Food chains
which is one of the largest consumers of Poultry and Livestock in the country. The
agriculture is always encouraged by the state and the government has taken steps to
ensure that most of the vegetables are made in the state itself rather than depending
on other states, due to the recent discovery that most of the vegetables from other
states are heavly fertilized making it poisonous. Thus Agriculture, Livestock and Poultry
is one of the largest markets in Kerala as well as the country.

SCOPE OF THE UNIT

In India, the demand of eggs and poultry meat are increasing. Especially in Kerala
where the eggs and meat not a Taboo as in other parts of the country. It is also
increasing in demand for Vegetable that are made in the State itself, as high amount of
Poisonous fertilizers have been found in the vegetables which come from the
neighbouring state of Tamil Nadu and Andra Pradesh. There has been an immediate
outburst of the need for vegetables that are free from poisonous fertlizers. Kerala is also
a great market for Livestock products. Unlike the other parts of the country, Kerala has a
large population of Christians and Muslims whom over the years have blended their
culture with overall culture of the state, making it a huge market for Livestock meat.
Kollam is also a place where the use of Poultry, Livestock and vegetables has not
seen a dip. Rather it has been growing largely. Local government has cooperated with
the farmers of the district to encourage people to produce vegetables intensively and
the place has made a large stride in that field. Poultry is always of demand in Kollam.
The use of poultry meat has been growing immensively along with meat of livestocks.
Thus, the scope of the unit will be huge and a larger production is always good as the
products are always in huge demand.

PROMOTER

The promoter of this venture is Mrs. Premalatha K K residing at Chekkala

Kizakkathil, Neeravil, Kuzeepuzha P O, Perinad, Kollam . She is an enterprising and hard
working, who has 15 years of experience in agriculture, poultry and Livestock. Her
husband, Late Omanakuttan, was an award winner of the Krishi Bhavan in 2014. Her
long experience and contacts with various customers as well as institutions make her
very confident of running the unit profitably. Moreover she is an ambitious
entrepreneur with high aspiration.

TECHNICAL ASPECTS

Land & Location

The project will be established at Chekkala Kizhakkathil, Neeravil, Kuzeepuzha
P O, Perinad, Kollam. The location of the unit is ideal. The area is centrally located and
hence there will not be a question of the road access and all the infrastructural facilities
are available for setting up the business. Telephone and Electricity facilities exist in this
area. As the location envisages this facility there is no transportation problem.

FINANCIAL ANALYSIS

PROJECT COST

The projected cost for the proposed project is Rs.12.5 Lakhs. The detailed
analysis of the project is given below.

Particulars Amount ( )
Shed & Machinery 8,75,000.00
Working Capital 3,75,000.00
Total 12,50,000.00

MEANS OF FINANCE

The total cost of project is Rs. 12.5 Lakhs. The promoter seeks a financial
assistance to the tune of Rs.10 Lakhs from bank. The financing pattern of the project is
shown below.

Particulars Percentage Amount

Promoter’s Contribution 20% 2,50,000.00
Term Loan 56% 7,00,000.00
Working Capital Loan 24% 3,00,000.00
Total 100% 12,50,000.00
FINANCIAL PROJECTIONS

INCOME

The minimum sales expected as follows for next five years.

Particula Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7

rs
Sales 40,82,000 43,68,000 46,08,000 48,84,000 51,38,000 54,06,000 56,87,000
Amount 40.82 43.68 46.08 48.84 51.38 54.06 56.87
in Lakhs

EXPENSES

The major expense is expected in business is given as below:

Expenses Annual Expense

Fertilizers 4,10,000.00
Chicken Feed 20,01,000.00
Cattle Feed 1,32,000.00
Wages 2,88,000.00
Bonus 24,000.00
Miscellaneous Expenses 50,000.00
Rent 1,20,000.00
Electricity 65,000.00
Total 30,90,000.00

DEPRECIATION

The assets are classified into Machinery & Tools and Shed. Annual depreciation if
provided at 15% for both Machinery & Tools and Shed respectively.
PROJECT PROFITABILITY

The unit will be able to generate profit from the first year of operation for an
amount of Rs. 2.45 Lakhs. In the second year of operation, the profits are projected to
be the tune of Rs 2.23 Lakhs, Rs 3.21 Lakhs in third year, Rs 4.46 Lakhs in fourth year and
Rs 5.38 Lakhs in the fifth year. But the profit gets a surge in the sixth and seventh year
respectively as 6.2 Lakhs and 7.17 Lakhs. This clearly shows that the unit will be a
profitable business proposition.

The profitability has been projected for a period of seven years at different
income. The profitability sows a very comfortable and a healthy position. The operative
profits show an increasing trend as disclosed by the projected financial statement in the
Annexure.

CASH FLOW STATEMENT.

The cash flow estimates are given in annexure. The operations offer sufficient
funds to cover operational commitments. The cash flow statement for seven years is
given in Annexure.

CONCLUSION

Looking at the scope of the project and profitability of business, the locational
advantage, the experience of the promoter, the project is technically viable and
economically feasible.