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  • Advertisement Information Being Conveyed?

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    yolanda Sitepu
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    The document provides guidance for analyzing advertisements in terms of the information being conveyed, the source of persuasion used, the media channel, the target audience, the route of persuasion taken by the message, and whether emotion is appealed to. The analysis focuses on determining how the ad seeks to change attitudes through features of the source, message, audience and channel.

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    it's about advertisement analysis

    Original Title

    Advertisement Analysis

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    The document provides guidance for analyzing advertisements in terms of the information being conveyed, the source of persuasion used, the media channel, the target audience, the route of persuasion taken by the message, and whether emotion is appealed to. The analysis focuses on determining how the ad seeks to change attitudes through features of the source, message, audience and channel.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    8 views2 pages

    Advertisement Information Being Conveyed?

    Uploaded by

    yolanda Sitepu
    The document provides guidance for analyzing advertisements in terms of the information being conveyed, the source of persuasion used, the media channel, the target audience, the route of persuasion taken by the message, and whether emotion is appealed to. The analysis focuses on determining how the ad seeks to change attitudes through features of the source, message, audience and channel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Stage 1 Psychology Persuasion in Advertising

    Advertisement
    Information being Conveyed?

    Source – What features of the


    source are being used to assist
    in persuasion – Expert,
    Familiarity, Similarity,
    Attractiveness, Credibility

    Channel – what form of media


    is being used to change
    people’s attitudes? Why?
    Audience – Who do you think
    the target audience is? What
    gave you that idea?

    Message – is the message


    using the Central or Peripheral
    route of persuasion? What
    features of the advertisement
    indicate this to you?

    Other – is emotion being


    used? Catchy jingle, use of fear
    etc.

    Advertisement
    Stage 1 Psychology Persuasion in Advertising

    Information being Conveyed?

    Source – What features of the


    source are being used to assist
    in persuasion – Expert,
    Familiarity, Similarity,
    Attractiveness, Credibility

    Channel – what form of media


    is being used to change
    people’s attitudes? Why?
    Audience – Who do you think
    the target audience is? What
    gave you that idea?

    Message – is the message


    using the Central or Peripheral
    route of persuasion? What
    features of the advertisement
    indicate this to you?

    Other – is emotion being


    used? Catchy jingle, use of fear
    etc.

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