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What Was The Question
What Was The Question
ORG
What Was and 15% in bonds. I told others that the low
end was 100% in bonds and the high end
was 100% in derivatives. Regardless of the
water-and-stir solutions. to the first one was 75%. After some prob- understanding of what we’re trying to ac-
Typically, a financial adviser takes 1% of ing, I learned that most people named that complish will always yield better answers
assets under management—annually!—to amount because they’d heard it as a rule of than a “red is bad, green is good” approach,
balance a portfolio, and makes investment thumb from financial advisers and from even if it doesn’t feel that way.
decisions on the basis of our answers to the media. You can see the inane circular- HBR Reprint F1109E