April 02, 2018

Very Rev. Fr. Aloysius Ma. A. Maranan, OSB

Rector – President
San Beda University

Greetings of peace!

The Marketing Management (MKC12A) and International Marketing (MKC14A) courses provide
students with the up-to-date skills and concepts needed to create and formulate an effective
international marketing plan, which identifies and develops sustainable competitive advantage for any
type of business. It is designed to enable students to learn different types of strategies that allow
organizations to achieve superior performance internationally.

The courses provide interdisciplinary practices that teach deeper understanding of dynamic business
environments. They draw together and build ideas and concepts of general management to implement
decisions towards the attainment of a business objective while integrating knowledge and skills from
Finance & Accounting, Human Resource, Operations, and most especially different Marketing
subjects.

Relative to this, we are asking for your permission to allow us to conduct the defense on
Sunday, April 15, 2018, during the hours of 8am - 5pm at rooms 33C-33N, St. Anselm’s Building.

We are hoping for your positive response; otherwise if you have any concerns, feel free to contact our
Secretariat for the said activity, Mr. Eldric John Ortiz via mobile at 0917-869-8333 or through email at
ejortiz08@gmail.com

Thank you in anticipation.

In St. Bede,

Prof. Gregorio G. Borja III, CPME, MBA

Chairperson
Department of Marketing Management

Noted by:

Dr. Jackqui R. Moreno, CPA, MBA

Vice Dean
Accountancy and Business Cluster