ANALYSIS AND INTERPRETATION

TABLE – II : AGE OF CUSTOMERS

AGE NO. OF RESPONDENTS

15-20 6
21-26 25
27-32 23
33-44 21
44-50 15
51-56 9
57-61 1
Total 99

25 25
23
21
20

15 15

10 9
6
5
1
0
15-20 21-26 27-32 33-44 45-50 51-56 57-61

INFERENCE :

Most of the Customers who use Reliance Communication are between the age group 21
to 26
 TABLE – III : QUALIFICATION OF CUSTOMERS

STUDENT NO. OF WORKER

+2 6
1 Degree Holder 30
2 Degree Holder 16
Worker 14
Businessman 26
House Wife 1
Retired 1

Not Educated 6

Total 100

6 6
11

Plus 2
one Degree
26 30 Two Degrees
Workder
Businessman
House Wife
Retired
Not Educated
14
16

INFERENCE :
Maximum Customers who use Reliance Communication are One Degree Holder and the
Least Customers are House Wife and RTD.
 TABLE – IV : CUSTOMERS OF RELIANCE

PARTICULARS NO. OF RESPONDERS

YES 64
NO 36
Total 100

NO
36

YES
64

0 20 40 60 80

INFERENCE :

Maximum Customers are using Reliance Communication

 TABLE – V : KNOW ABOUT RELIANCE

PARTICULARS NO. OF RESPONDERS

Mouth 18
Sales 24
Represent 54
Other 4
Total 100

OTHER
MOUTH
4%
18%

REPRES SALES
ENT 24%
54%

INFERENCE :

Responders came to know about Reliance Communication through Representatives

 TABLE – VI : LOCATION IN MADURAI

LOCATION NO. OF RESPONDERS

80 Feet Road 27

Northveli 54
Meenakshi 13
Chadragandh 6

Total 100

MEENAKSHI

CHANDRAGAND
NORTHVELI
80 Feet Road

INFERENCE :

Maximum Customers are aware of the North-Veli Reliance Communication center.

 TABLE – VII : SERVICES FROM RELIANCE

SERVICES NO. OF RESPONDERS

MobilevServices 51
BroadBand 49
Total 100

51
50.5
50
49.5
49
48.5
48
SERVICES

BROAD
MOBILE

BAND

INFERENCE :

Most of the Customers use Broad Band Service from Reliance

 TABLE – VIII : AWARNESS OF INTERNET FACILITY FROM RELIANCE

PARTICULARS NO. OF RESPONDERS

YES 71
NO 29
Total 100

NO

YES

INFERENCE :

Most of the Customers are aware of Internet Facility in Broad Band Service
 TABLE – IX : TYPES OF INTERNET CONNECTION

SERVICES NO. OF RESPONDERS

BROAD 42
DIAL-UP 34
GPRS 20
OTHER 4
Total 100

OTHER
GPRS
BROAD

DIAL-UP

INFERENCE :

Maximum Customers use Broad Band Connection in their places

 TABLE – X – A : CUSTOMERS PREFERENCE

FEATURES NO. OF RESPONDENTS

Affordability 12
Service Quality 20
Security 22
Brand Image 18
High Speed Technology 13
Variety of Services 15
Total 100

25

20

15

10

0
Y

E
Y

ES
Y
LT

AG
IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their Security

Provided

TABLE – X – B :
 FEATURES NO. OF RESPONDENTS

Affordability 15
Service Quality 7
Security 18
Brand Image 23
High Speed Technology 21
Variety of Services 16
Total 100

25

20

15

10

0
Y

E
Y

ES
Y
LT

AG
IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their Brand Image

TABLE – X - C
 FEATURES NO. OF RESPONDENTS

Affordability 8

Service Quality 20
Security 12
Brand Image 16
High Speed Technology 23
Variety of Services 21

Total 100

25

20

15

10

0
Y

E
Y

ES
Y

AG
LT

IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their High Speed
Technology

TABLE – X - D
 FEATURES NO. OF RESPONDENTS

Affordability 36
Service Quality 17
Security 14
Brand Image 13
High Speed Technology 9
Variety of Services 11
Total 100

40
35
30
25
20
15
10
5
0
Y

E
Y

ES
Y

AG
LT

IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their Affordability

TABLE – X - E
 FEATURES NO. OF RESPONDENTS

Affordability 15
Service Quality 7
Security 29
Brand Image 16
High Speed Technology 12
Variety of Services 21
Total 100

35
30
25
20
15
10
5
0
Y

E
Y

ES
Y
LT

AG
IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their Security

Provided
 TABLE – X - F

FEATURES NO. OF RESPONDENTS

Affordability 15
Service Quality 31
Security 12
Brand Image 17
High Speed Technology 11
Variety of Services 14
Total 100

35
30
25
20
15
10
5
0
Y

E
Y

ES
Y

AG
LT

IT

EE
IT

C
AL

UR
BI

IM

SP

VI
DA

R
D
Q

SE

SE
R

AN
E
FO

BR
VI
AF

R
SE

INFERENCE :

Most of the Customers Prefer Reliance Communication because of their Service Quality

TABLE – XI : ADVERTISEMENT OF RELIANCE

 PARTICULARS NO. OF RESPONDERS

YES 72
NO 28

Total 100

NO
28

YES
72

0 20 40 60 80

INFERENCE :

Most of the Customers came to know about Reliance Communication through

Advertisement

TABLE – XII : PROMOTIONAL SERVICES OF RELIANCE

 PARTICULARS NO. OF RESPONDERS

YES 40

NO 60

Total 100

NO
60

YES
40

0 20 40 60 80

INFERENCE :

Maximum Customers are aware of the Promotional Services which is been provided by
Reliance Communication

TABLE – XIII
PROMOTIONAL ACTIVITIES OF RELIANCE COMMUNICATION
 RATE NO. OF RESPONDERS

Poor 7
Fair 6
Good 18
Very Good 46
Excellent 23
Total 100

7
6
23

POOR
18 FAIR
GOOD
VERY GOOD
EXCELLENT

46

INFERENCE :

Maximum Customers rate the promotional activity is very good

TABLE – XIV : OPINION AFTER SALES SERVICES

 OPINION NO. OF RESPONDERS

Poor 3

Fair 36

Good 39

Very Good 16

Excellent 6

Total 100

6 3

16

36 POOR
FAIR
GOOD
VERY GOOD
EXCELLENT

39

INFERENCE :

Maximum Customers think the after sales services is good

TABLE – XV
 OPINION ABOUT OFFERS PROVIDED BY RELIANCE COMMUNICATION

OPINION NO. OF RESPONDERS

Poor 3

Fair 2
Good 21
Very Good 46
Excellent 23

Total 100

7
23 6

POOR
18 FAIR
GOOD
VERY GOOD
EXCELLENT

46

INFERENCE :

Most of the Customers think the offers provided by the Reliance Communication is very
good

TABLE – XVI : OPINION ABOUT NEWS OF RELIANCE COMMUNICATION

 OPINION NO. OF RESPONDERS

Poor 4

Fair 9
Good 13
Very Good 46
Excellent 28
Total 100

4
9

28

13 POOR
FAIR
GOOD
VERY GOOD
EXCELLENT

46

INFERENCE :

Maximum Customers rate the news about Reliance Communication is very good

TABLE – XVII
 OPINION ABOUT ROAD SHOWS OF RELIANCE COMMUNCATION

OPINION NO. OF RESPONDERS

Effect 73

Not Effect 27

Total 100

NOT EFFECT
27%

EFFECT
73%

INFERENCE :

Maximum Customers prefer the Road Shows are Effective

TABLE – XVIII : RATE OF RELIANCE BROAD BAND SERVICES

 RATE NO. OF RESPONDERS

Poor 7
Fair 8
Good 29
Very Good 45
Excellent 11
Total 100

11 7
8

POOR
FAIR
GOOD
VERY GOOD
29
EXCELLENT
45

INFERENCE :

Maximum Customers rate the Broad Band Service is very good

TABLE – XIX

PRICING OF SERVICE OFFERED BY RELIANCE COMMUNCATION

 RATE NO. OF RESPONDERS

High 3

Normal 36
Less Than Other Service
61
Providers
Total 100

70

60

50

40

30

20

10

0
HIGH NORMAL OTHER SERVICE

INFERENCE :

Most of the Customers think the pricing of service offered by Reliance Communication
is Normal

TABLE – XX : DEALINGS WITH CUSTOMER COMPLAINTS

RATE NO. OF RESPONDERS

 Immediately Attended 3
Take So Much Time 36
Not At All Attended 61
Total 100

90

80

70

60

50

40

30

20

10

0
IMMEDIATELY ATTENDED TAKE SO MUCH TIME NOT AT ALL ATTENDED

INFERENCE :

Most of the Customers think they take so much of time in dealing with customer
complaints

TABLE – XXI

RESPONSING CUSTOMERS BY RELIANCE COMMUNCATION

 RESPONSE NO. OF RESPONDERS

With Respect 37
Like Any Other Organization 63
Total 100

LIKE OTHER
ORGANIZATION
63

WITH RESPECT
37

INFERENCE :

Most of the Customers think they treated like other organization

TABLE – XXII

IMPACT OF PROMOTIONAL ACTIVITIES OF RC ON SALES

 IMPACT NO. OF RESPONDERS

Sales Increased 78
Decreased 14
Not Impact 8
Total 100

NOT IMPACT
8%
DECREASED
14%

INCREASED
78%

INFERENCE :

Most Customers have the impact that the promotional activities offered by Reliance
Communication has increased the sales

TABLE – XXIII-A : STRENGTH OF RELIANCE COMMUNICATION

 FEATURES NO. OF RESPONDERS

Well Equipped 14
Advance Technology 30
Mass Reach-Out 18
Price 17
Customer Satisfaction 21
Total 100

14
21
WELL EQUIPPED

TECHNOLOGY

MASS REACH-
OUT
17 30 PRICE

SATISFACTION

18

INFERENCE :

Most of the Customers think the Strength of Reliance Communication is because of their
Advance Technology

TABLE – XXIII-B

FEATURES NO. OF RESPONDERS

 Well Equipped 20
Advance Technology 15
Mass Reach-Out 33
Price 19
Customer Satisfaction 13
Total 100

13
20
WELL EQUIPPED

TECHNOLOGY
19
MASS REACH-
15 OUT
PRICE

SATISFACTION

33

INFERENCE :

Most of the Customers think the Strength of Reliance Communication is because of their
Mass Reach-Out

TABLE – XXIII-C

FEATURES NO. OF RESPONDERS

 Well Equipped 37
Advance Technology 20
Mass Reach-Out 19
Price 8
Customer Satisfaction 16
Total 100

16

WELL EQUIPPED

37
8 TECHNOLOGY

MASS REACH-
OUT
PRICE

19
SATISFACTION

20

INFERENCE :

Most of the Customers think the Strength of Reliance Communication is because of their
Well Equipped

TABLE – XXIII-D
 FEATURES NO. OF RESPONDERS

Well Equipped 30
Advance Technology 18
Mass Reach-Out 14
Price 26
Customer Satisfaction 12
Total 100

12

30 WELL EQUIPPED

TECHNOLOGY

26 MASS REACH-
OUT
PRICE

SATISFACTION
18
14

INFERENCE :

Most of the Customers think the Strength of Reliance Communication is because of their
Well Equipped

TABLE – XXIII-E
 FEATURES NO. OF RESPONDERS

Well Equipped 9
Advance Technology 15
Mass Reach-Out 16
Price 20
Customer Satisfaction 40
Total 100

WELL EQUIPPED
15
40 TECHNOLOGY

MASS REACH-
OUT
PRICE
16
SATISFACTION

20

INFERENCE :

Most of the Customers think the Strength of Reliance Communication is because of their
Customer Satisfaction