Enhancing nuclear communication

targeting women

Kaori Takada
The Federation of Electric Power Companies
of Japan
takada@fepc.or.jp
−Supporting grass-root activities
−Fostering opinion leaders

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 Why do we need nuclear
communication for women?

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 Do you think nuclear power generation
is necessary?
Overall 64.7 18 17.3

Man 72.2 11.1 16.6

Women 57.2 25 17.8

0% 50% 100%

Necessary
Neither necessary nor unnecessary/Don’t know
Unnecessary

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 What is your view on the safety of
nuclear power generation?
Overall 17.3 18.5 64.2

Men 22.7 15.2 62

Women 11.8 21.8 66.4

0% 50% 100%

Safe Neither safe nor unsafe / Don't know Concerned

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 What is your opinion on the plutonium use
in light water reactors?
Overall 19.1 62.2 18.7

Men 26.8 51 22.1

Women 11.1 73.6 15.3

0% 50% 100%

For Don't know / Not interested / Unknown Against

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 Result of the local referendum on “plutonium use”
at TEPCO’s Kashiwazaki Kariwa
Nuclear Power Station
(5.27.2001)
Overall 43 4 54

Women 39 61

0% 50% 100%
For Don't know / Not interested / Unknown Against
(Note) Figures do not necessarily total to 100% due to rounded numbers.

• Over 60% of women voted against the proposal.

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Who is the target?

“Women”

“Middle-of-the-
road”

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 Reliable information sources

News Organizations and Academics National Civic Electric power

organizations research and criics government organizations companies
institutes
specializing in
nuclear power
issues
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−Strategy 1: Supporting grass-root activities

−Strategy 2: Fostering opinion leaders

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 What is the Fukui Prefecture
Women’s Energy Group

−Chairperson: Sumiko Masano (Director of the Fukui

Prefecture Life-long Learning & Women’s Center)

−Established in 2000

−Approximately 330 women members

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 The Energy Story-Card Show

−Title: “A Story of Light and the Future”

−Description: This story features

elementary school boys and girls.
−Number of performances: 100
−Total number of participants: 2,200
kamishibai

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 What is the Asca Energy Forum?
• A group of advisory specialists for consumers’ affairs who think
about and take action on energy issues
• Established in July 2001, and incorporated as NPO in
November 2003 with 15 operating staff (nationwide)

• Activities
・Energy talk salons
・Lectures on energy and environmental issues
・Preparation of textbooks and pamphlets
・Study sessions and tours

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 Energy Talk Salons
・Nov. 2001 Fukushima City ・Nov. 2002 Fukushima City
・Mar. 2002 Kashiwazaki City ・Jan. 2003 Aomori City
Tsuruga City ・Apr. 2003 Fukui City
・Jun. 2002 Tomioka-machi ・Nov.2003 Kashiwazaki City

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 Expanding the network!

Electric power
monitor
Model
Local group

Asca Energy Forum

Electric power
monitor
Local group
Electric power
monitor

Local group

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 Fostering opinion leaders!
• TV commentators / anchors
• Bio-scientists
• Literateurs
• Authors
• Science journalists
• Advertising creators
• Consumer specialists

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 We Need Your Help!
Nuclear power specialists are highly credible!
Women want convincing information!

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