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    The Markets Lesson 1

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    The document outlines a lesson plan for a marketing class that focuses on distinguishing between consumer and non-consumer markets and defining the marketing concept. It includes activities like a focus activity analyzing marketing in the news, a direct instruction PowerPoint, and demonstrating tools like Quizlet and Yahoo Finance. For homework, students are asked to complete a company fact sheet analyzing a public company, and create flashcards on Quizlet defining key marketing terms learned in class. The lesson plan provides accommodations for students and lists resources to be used.

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    The Markets Lesson 1

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    The document outlines a lesson plan for a marketing class that focuses on distinguishing between consumer and non-consumer markets and defining the marketing concept. It includes activities like a focus activity analyzing marketing in the news, a direct instruction PowerPoint, and demonstrating tools like Quizlet and Yahoo Finance. For homework, students are asked to complete a company fact sheet analyzing a public company, and create flashcards on Quizlet defining key marketing terms learned in class. The lesson plan provides accommodations for students and lists resources to be used.

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    The document outlines a lesson plan for a marketing class that focuses on distinguishing between consumer and non-consumer markets and defining the marketing concept. It includes activities like a focus activity analyzing marketing in the news, a direct instruction PowerPoint, and demonstrating tools like Quizlet and Yahoo Finance. For homework, students are asked to complete a company fact sheet analyzing a public company, and create flashcards on Quizlet defining key marketing terms learned in class. The lesson plan provides accommodations for students and lists resources to be used.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views1 page

    The Markets Lesson 1

    Uploaded by

    api-407130399
    The document outlines a lesson plan for a marketing class that focuses on distinguishing between consumer and non-consumer markets and defining the marketing concept. It includes activities like a focus activity analyzing marketing in the news, a direct instruction PowerPoint, and demonstrating tools like Quizlet and Yahoo Finance. For homework, students are asked to complete a company fact sheet analyzing a public company, and create flashcards on Quizlet defining key marketing terms learned in class. The lesson plan provides accommodations for students and lists resources to be used.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    The Markets

    Monday, January 8th, 2018

    Retail Marketing
    The Markets (90 min.)

    Standards
    11.1.1 Differentiate between the consumer market and non-consumer market.
    1.1.1 Define and describe the marketing concept.

    Objective
    Students will be able to (SWAT)
    1) Define the marketing concept (1.1.1)
    2) Distinguish between a Public & Private Company
    3) Identify and support if a given company is a part of the consumer or non-consumer market (11.1.1)
    4) Utilize Quizlet to create flashcards

    Procedures
    1. Focus Activity (15 min.)
    1. Marketing in the News
    2. Journal Activity #1 How would you define Marketing?*Journals will be collected and reviewed twice during the semester and reviewed for completion.
    2. Direct Instruction & Group Discussion (30 minutes)
    1. PowerPoint https://app.box.com/s/1bqhgkt4exye6zqty6blq0gxleuj6rux
    3. Demonstrate Quizlet and Yahoo Finance (15 minutes)
    4. Student Independent Work: Using Yahoo Finance choose a public company of choice & start on deliverables https://app.box.com/s/9y05349vhtohm5fecf8ev1hgnmfqnja
    (30 minutes)

    Homework
    1. Company Fact Sheet (provided in class) https://app.box.com/s/9y05349vhtohm5fecf8ev1hgnmfqnja9 (objectives 2&4)
    2. Start a study set for yourself on quizlet.com titled "Marketing". Create flashcards defining the terms learned in today's class (1 point per card. .5 points awarded for
    incomplete or inaccurate terms/definitions. Terms to define: Consumer Market, Non Consumer Market, The Marketing Concept (Obljective 1&3&4) https://quizlet.com/
    https://app.box.com/s/9y05349vhtohm5fecf8ev1hgnmfqnja9

    Accommodations & Modifications


    Breaks as necessary
    · Preferred Seating
    · Directions available through a variety of media (oral, written, visual)
    · Alternative assignments available
    ·Reduced number or length of tests and assignments
    ·Tests can be taken on different day with excused absence
    ·Take tests at a specific time of day

    Resources
    -Journal (notebook supplied by professor)
    -Powerpoint https://app.box.com/s/1bqhgkt4exye6zqty6blq0gxleuj6rux
    -https://app.box.com/s/9y05349vhtohm5fecf8ev1hgnmfqnja9
    https://quizlet.com/
    www.yahoofinance.com
    www.mrsmayernik.weebly.com
    http://www.cdalibrary.org/

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