Blu-ray Disc

Overview / Update

do
more
withBlu
The higher definition
experience

© 2005 Blu-ray Disc Association

The information contained herein is subject to change without notice
Tony Jasionowski DVDA-
DVDA-NIST
 About Blu-ray Disc (BD)?

10/3/2005 Tony Jasionowski OSTA OSS 2005 2

Same Form Factor as CD/DVD
• Enables CD/DVD backwards compatibility
• Familiar to consumers

120 mm

1.2 mm thick

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 Blu-ray’s ONE Common Format
Advantage
Blank Media

Advanced
Set-top Recorders
Interactivity and
and Players
Internet Connection

Prepackaged
PC Storage and High Definition
Entertainment Movies

Next Generation, High Definition

High-Definition Gaming Camcorders

10/3/2005 Tony Jasionowski OSTA OSS 2005 4

Creation of BD World: Creation of the HD Market

Expand HD Market by diversified cross-platform applications

HD Broadcast HD Displays BD Camcorders
(Plasma, LCD)

BD Recorder-Players

ＨＤＤ
Record / Edit / Play
Play Record

BD-ROM BD-R/RE
（Movies, （Recordable）
Music）

Edit & Play

Play Play Play

BD Theatre-in-a-Box systems BD Drives in PCs

10/3/2005 Tony Jasionowski OSTA OSS 2005 5

 Blu-ray Disc (BD)– What is it?
• Next revolution in optical storage solutions for
− PC products / Consumer Electronics / Gaming Consoles

• Huge capacity:
− 25GB (single layer) / 50GB (dual layer)
− Future capability to store 200GB (8 multi-layer)

• Three versions at launch: BD-ROM, BD-R, BD-RE

• Needed for high definition TV/video, PC data
storage/archival, and next generation video gaming
− Broadcast and Packaged Movies / Recording HDTV
− Large Data Storage
− Cinematic and High Definition Games

• Backed by most industry leading IT and CE companies

Blu-ray Disc is High Definition and more!!
10/3/2005 Tony Jasionowski OSTA OSS 2005 6
Complete Solution for High Def.
• BD devices can offer “one stop shopping”-
recording high definition broadcasts and playing
back High Definition movies
HD Digital Broadcast

Broadband Access
Content BD Device HDTV

BD-ROM
BD-R/RE

BD Package HD program Recording or

Distribution Multi-Session
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 Optical Disc Technology Evolution
Label Side Label Side Label Side Label Side

0.6 mm

0.6 mm

0.1 mm
Optical

1.2 mm
0.1 mm

Properties
Irrelevant

Blu-ray
CD DVD HD DVD Disc
780nm
780nm 650nm
650nm 405nm
405nm 405nm
405nm

ROM / Writable ROM/Writable

1 layer 700MB 4.7GB 15GB / 20GB 25GB
2 layers 8.5GB 30GB / 30GB (-R 9/14 ver. 1.9) 50GB
10/3/2005 Tony Jasionowski OSTA OSS 2005 45GB?/ (3 layer not approved) 8
Single Optical Pickup Units
• Single OPU’s can read/write to CD, DVD, and Blu-ray
Disc (BD)
• Several companies have already developed and are
making these components (Philips, Panasonic, Sony,
Pioneer, others)
• We expect every Blu-ray Disc (BD) device to be
backward compatible with CD’s and DVD’s
Sony Diagram

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 Blu-ray Disc (BD) Advantages

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Blu-ray’s (BD-ROM) Capacity Advantage

• BD-ROM provides 67% more capacity

than HD DVD-ROM
Lost
• Provides for better picture quality, more
Capacity
features, more content, better user
With
experience
HD DVD-
• BD-ROM (12 Mb/sec) ROM
− 3.7 hours (single layer)
− 7.4 hours (double layer)
• HD DVD-ROM (12 Mb/sec)
− 2.2 hours (single layer)
− 4.4 hours (double layer) • BD-ROM can grow beyond
• “Enough” capacity has never been two layers
enough for content owners − (4, 6, and 8 layers have been
proven)
• Outgrew DVD-5 in <4 years
− up to 200GB future

10/3/2005 Tony Jasionowski OSTA OSS 2005 11

 DVD-5 was not sufficient
• High-Definition Capacity Needs will Likely Follow the
Same Path
700
DVD-5 DVD-9 587
600
DVD-9
DVD-9
Millions of Units

500
368
400

300

200
114
80
54
100 41
16 29
0 10
22 DVD-5
DVD-5
0 16
1997 1998 1999 2000 2001 2002 2003

Source: ESA, Credit Suisse First Boston, VB, PWC, Internal Estimates
10/3/2005 Tony Jasionowski OSTA OSS 2005 12
 Blu-ray’s Capacity Advantage (continued)
• Enables better picture quality:
− Picture quality is directly proportional to capacity
Video
Length x Bit Rate
high=quality + Audio
Length x Bit Rate
high=quality x Lang/
Tracks = Required
Capacity

Average
Film: 135 min x 15 Mbps + 135 min x 3 Mbps x 3 Tracks = 24.3GB
(pristine picture quality) (high quality)
Lord of the
Rings:
Return of the
250 min Mbps +
x(pristine15picture 250 min x 3 Mbps x 3 Tracks = 45GB
quality) (high quality)
King:

HD DVD would have to

significantly lower bit rate
(7Mbps) to fit this movie

Low bit rate reduces picture quality

High Bit Rate Low Bit Rate What about bonus features?
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Blu-ray’s Recording Advantage
• Recording designed into BD format from beginning
− Introducing BD-ROM, BD-R, and BD-RE together
− More like VCR introduction, less like DVD introduction
− Double layer (50GB) already exists today
• HD DVD focusing on ROM primarily
− HD DVD is expected to be limited to a single layer for
recording, maximum = 20GB (per side)
− HD DVD-R DL 30GB just approved Sept. 14 as draft ver.
1.9

10/3/2005 Tony Jasionowski OSTA OSS 2005 14

 Blu-ray’s Recording Advantage
(continued)
Next Generation Optical Media Must Have Recording Capability

80
Worldwide DVD Player/Recorder Shipments
70

60

50
Player sales are already starting to peak
Units (M)

40

30

Play-only
20
Recorder
10
Set-top recording on DVD is becoming popular
0
2002 2003 2004 2005 2006 2007 2008

Source: IDC 2004

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Blu-ray’s Recording Advantage (continued)
• Recording advantage is an easily
tangible advantage for the
consumer
− HDTV recording/time shifting Lost
Capacity
− HD Camcorders
With
− PC data storage HD DVD
• 12cm and 8cm Blu-ray Discs for
recording versatility
• BD-R, BD-RE:
− immediately available
− 3.5 – 4.5 hours (single layer)
• BD-R, BD-RE can grow
− 6 – 9 hours (double layer) beyond two layers
− (4, 6, and 8 layers have
• HD DVD-R/RW: been proven)
− later − up to 200GB future
− 2.5 – 3.0 hours (single layer)
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Blu-ray’s Durability Advantage
• Various hard-coat technologies make Blu-ray
Discs most durable and more “family-friendly”
• Hard-coat technology provides resistance to:
− Finger prints
− Marks
− Scratches
− Dust
• Much more ROBUST than
today’s polycarbonate-based
CD/DVD’s (and HD DVD’s) Press to play

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Blu-ray’s Density/Performance
Advantage (continued)
• Higher density enables better data seek times
Data Zone

10GB on
HD DVD • Shorter distance to travel for
10GB same amount of data results in
on
Blu-ray faster data seek times
• important for random
access of data
• better for video game and
PC data applications

10/3/2005 Tony Jasionowski OSTA OSS 2005 18

Blu-ray’s Broadest Industry support
Category Blu-ray Disc HD-DVD

~80 ~10
-85 -15
Panasonic, Sony, Philips, %* %*
Consumer Samsung, Pioneer, LG, Toshiba, Sanyo,
Electronics Mitsubishi, Hitachi, Sharp, Thomson
Sanyo, Thomson, JVC, TDK *Excludes Chinese Manufacturers

~50 <5%
%+ Toshiba, NEC
IT Industry Dell, HP, Apple
MS, Intel
~48 ~
Walt Disney, % Warner Bros, 44%
Studios Sony Pictures / MGM Universal Studios,
20th Century Fox Paramount
~49
Sony Computer Entertainment %
Video Games Electronic Arts,
Vivendi Universal Games
~50
%+
Music Universal Music
Sony – BMG Music

10/3/2005 Tony Jasionowski OSTA OSS 2005 19

Blu-ray Disc Association (BDA)
140
Me +
mb
ers
16
Board
of
Directors

50+ Contributors
Canon, Deluxe, Dts, Dolby, Electronic Arts, Fuji Film, JVC
Kenwood, Ricoh, Sony BMG, Sun Microsystems, Texas Instruments
Almedio, AudioDev, Broadcom, CMC, Coding Technologies, Cryptography Research, CyberLink,
DaTARIUS Technologies, Eclipse Data Technologies, Horizon, Intervideo, LITE-ON, LSI, MediaTek,
Meridian, MKM, Mitsui, Moser Baer, MX Entertainment, Nero, Optodisc Technology, Pixela, Pulstec Industrial,
ShibaSoku, Sigma Designs, Sonic Solutions, Sonopress, ST Microelectronics, Ulead Systems, Visionare, ZOOtech, Zoran

70+ General Members

10/3/2005 Tony Jasionowski OSTA OSS 2005 20

Current BD Products
BD
BD Products
Products Already
Already Released
Released

Panasonic Sony BDZ-S77 Sharp BD-HD100 Samsung

E700BD BDR1000

LGE LGXBG420 Panasonic Sony BF-23G TDK BD-RE120N

LM-BRM50/25

Philips (CEATEC ’04) Pioneer (CEATEC ’04) JVC (CEATEC ’03) Mitsubishi (CEATEC ’04)

10/3/2005 Tony Jasionowski OSTA OSS 2005 21

 Paradigm shift to High Definition
Strong Market Opportunity for High Definition Package Media
Mil HH

90
Standard Definition
80 DVD
High Definition
70
Home Entertainment
60 Package Media

50

40

30

20 High Definition
Cable & Satellite
10

Time
0
97

98

99

00

01

02

03

04

05

06

07

08

09

10

11
19

19

19

20

20

20

20

20

20

20

20

20

20

20

20
Source: DEG/CES/Kagan

10/3/2005 Tony Jasionowski OSTA OSS 2005 22

Summary – Do More with Blu…
• More Capacity, Density and Performance:
− Hours of high quality HD and/or SD video content
− 25 GB (single layer) / 50 GB (dual layer)
− 67%-150% more than HD DVD, 6x more than DVD
• More Industry Support / Consumer Reach
− 16 Powerful BOD Companies
• Brand Power / Technical Capability / Products
− BDA has 140+ members
• More Durable
• More Interactive User Experience
• More than cheap way to deliver HD Movies
• More Flexible Content Protection: AACS, BD+
Renewability Technology and ROM Mark
10/3/2005 Tony Jasionowski OSTA OSS 2005 23
 Thank You!
Tony Jasionowski

10/3/2005 Tony Jasionowski OSTA OSS 2005 24