The dominant firm sets the price in the industry at a level where its marginal cost equals marginal revenue, which maximizes its profits. At this price level, the dominant firm supplies the quantity it produces, while the smaller firms supply the remaining quantity as price-takers. For the dominant firm to maximize profits, the smaller firms must not only follow its price but also produce the quantity needed to meet the total market demand.
Barometric price leadership involves firms in an industry informally agreeing to follow the price changes set by the firm perceived as best able to forecast market conditions, even if it is not the largest or lowest-cost firm. This agreement avoids rivalry among large firms and allows followers to simply adjust prices rather than
The dominant firm sets the price in the industry at a level where its marginal cost equals marginal revenue, which maximizes its profits. At this price level, the dominant firm supplies the quantity it produces, while the smaller firms supply the remaining quantity as price-takers. For the dominant firm to maximize profits, the smaller firms must not only follow its price but also produce the quantity needed to meet the total market demand.
Barometric price leadership involves firms in an industry informally agreeing to follow the price changes set by the firm perceived as best able to forecast market conditions, even if it is not the largest or lowest-cost firm. This agreement avoids rivalry among large firms and allows followers to simply adjust prices rather than
The dominant firm sets the price in the industry at a level where its marginal cost equals marginal revenue, which maximizes its profits. At this price level, the dominant firm supplies the quantity it produces, while the smaller firms supply the remaining quantity as price-takers. For the dominant firm to maximize profits, the smaller firms must not only follow its price but also produce the quantity needed to meet the total market demand.
Barometric price leadership involves firms in an industry informally agreeing to follow the price changes set by the firm perceived as best able to forecast market conditions, even if it is not the largest or lowest-cost firm. This agreement avoids rivalry among large firms and allows followers to simply adjust prices rather than
The dominant firm sets the price in the industry at a level where its marginal cost equals marginal revenue, which maximizes its profits. At this price level, the dominant firm supplies the quantity it produces, while the smaller firms supply the remaining quantity as price-takers. For the dominant firm to maximize profits, the smaller firms must not only follow its price but also produce the quantity needed to meet the total market demand.
Barometric price leadership involves firms in an industry informally agreeing to follow the price changes set by the firm perceived as best able to forecast market conditions, even if it is not the largest or lowest-cost firm. This agreement avoids rivalry among large firms and allows followers to simply adjust prices rather than
general principle of profit maximisation i.e. MC = MR. The dominant firm maximises its profits at output level OQ because it is at this output that MC d is equal MRd. Thus, dominant firm sets the price OP2. At OP2 price, the total market demand is OQ of which the dominant firm supplies OQd and the rest OdQ is supplied by the small firms. It may be noted that the dominant firm maximises its profit by equating its marginal cost to its marginal revenue. The smaller firms being price-takers, may or may not maximise their profit. It all depends on their cost structure. But one thing is definite. It the dominant firm wishes to maximise its profits, it must make sure that the small firms will not only follow its price, but will also produce the right amount of output. Unless there is a tight market sharing agreement the small firms may produce less than OQs and thus force the dominant firm to a position where profits are not the maximum.
There can be many variations of the dominant firm model.
For instances if there are two or more dominant firms in an industry, the small firms may look to one or all of the large firms for price leadership. Product differentiation may further complicate the situation.
2.2.3. Barometric Price-Leadership:
In this model, that firm is chosen as leader which is
supposed a have a better knowledge of market conditions as well as a better ability to forecast future market developments. All other firms agree, formally or informally, to follow its price changes. In other words, the firm chosen as leader is regarded as a barometer reflecting the changes in economic conditions. The barometric firm may neither be a low cost nor a very large firm. Generally, it is a firm which, on the basis of its past performance, has established the reputation of a good forecaster of economic changes. A firm belonging to pother industry may be chosen as the barometric leader. For example, a firm in the steel industry may be accepted as barometric leader for price changes in the motor car industry.
There are various reasons for establishing barometric price
leadership.
Firstly, rivalry among several large firms in an industry may
make it impossible to accept any one of them as leader.
Secondly, followers do not have to continuously recalculate
costs as economic condition change. They simply follow the barometric leader.