In the fall of 2017, we set out to explore an evolution of Leelanau County Soccer Club brand.

We felt that as our children grow up, it was time to have our club’s brand grow up with them.
The purpose of the rebrand was multifaceted. We wanted to differentiate between our
vibrant soccer program and the apparel line M-22, both from a legal and visual branding
standpoint; we wanted to explore different logos and badges so the program feels refreshed,
exciting, modern, and dynamic; and we also wanted to explore uniforms that the kids would
be excited to wear as well as additional apparel that coaches, parents, and the community
could be excited and proud to wear as well.

We have decided on the name change, logo, and uniforms (seen below) as we seek to be
a county United by the sport we love, played by the kids we love, in a beautiful place we love.
We look forward to the exciting years ahead for our program as we continue to teach our children
about being a part of team as they develop a fun, healthy lifestyle with their friends and community.