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Case Study - Sem 1 2018 - Acct3104
Case Study - Sem 1 2018 - Acct3104
Case Study - Sem 1 2018 - Acct3104
Semester 1, 2018
ADMINISTRATION
Case studies aim to provide you with an opportunity to develop your skills in the case study
method and to develop your skills to work collaboratively with your group.
The purpose of this case study is for you to develop an understanding of (i) the
organisation that the case is centred on and the broader context (industry, economy etc.) in
which it operates; (ii) the problems and issues that the organisation faces; (iii) how to
analyse the problem and issues through the application of the concepts and theories learned
in ACCT3104 to the case facts; and (iv) to encourage you to provide reasoned
recommendations for how you might address the problems and issues you have found.
For the purpose of team formation on the Case Study, it is compulsory that you form a
team of either THREE or FOUR students to work together on the assigned case study.
Please note that you will NOT be permitted to submit the case study individually or in teams
of two. A key learning outcome of the case is for students to demonstrate appropriate and
professional collaborative skills in a team setting. If a student submits the case individually or
in a group of two they will receive zero marks.
It is the student’s responsibility to form a team. If you have difficulty in finding a team
please use the Blackboard ‘Discussion Board’ to advertise your availability to join a team. If
you continue to have difficulty after having first used the Discussion Board, please direct a
message to the Associate Lecturer Ms June Jung (j.jung@business.uq.edu.au). In this
instance any students not in a team may be allocated to teams of these same students
AFTER the submission of your case, you will also be required to access a link on
Blackboard to provide a peer review of the contributions of your other team members. This
link will be open from 12:00am Monday 14th of May to 11:59pm Sunday 20th of
May. Again because of the learning objectives of the case, if a student does not complete
the peer review during this time they will receive zero marks for the case.
Furthermore, if the peer review reveals that a team member or team members have not
contributed effectively to completion of the case, a lower mark may be given to some team
member(s). In addition, the team may be asked to provide additional information regarding
the team member's contributions.
The following instructions must be followed by students to form groups for the Case Study
Assignment:
1. Go to the 'Assessment' tab, then click on 'Case Study Assignment', then click on
'Team Case Study Sign-On'.
2. If you are the first member of the team to sign-on, look for the first group that has
no members added and click on "Sign up" (it does not matter what the team number
is, but please take note of the number as this will be your team number). This will add
your name on that team.
3. After the first member of a team has signed-up, the other members of the team
then have to find the relevant team number and do the same from his/her own
Blackboard site and sign-on. We recommend that once you have your team
organised, that you sign-on and all join simultaneously, to avoid problems.
4. Once are you signed on in one team please note that you cannot delete or
change the names of the members in that team. It is therefore very important that
you take care in forming and signing-on to a team. We will only allow changes if there
are extenuating circumstances (e.g., a team member drops the course). If this occurs
you will need to send an email explaining your reasons to the Associate Lecturer Ms
June Jung (j.jung@business.uq.edu.au). We would not expect changes based on
team disagreements, as this is part of managing your ability to work in a team.
5. Once you form a team it is important that you exchange contact details (email and
telephone numbers) with the other members of your team when you signed on in the
system.
Submission Requirements:
Each student needs to complete in their team the Dynamic Medical Solutions case study
following the Case Requirements and submit by the due date and time following the
submission requirements outlined below.
Grading:
Students are provided with a grading rubric later in this document.
Academic Integrity
It is the University's task to encourage ethical scholarship and to inform students and
staff about the institutional standards of academic behaviour expected of them in
learning, teaching and research. Students have a responsibility to maintain the
highest standards of academic integrity in their work. Students must not cheat in
examinations or other forms of assessment and must ensure they do not plagiarise.
Plagiarism
The University has adopted the following definition of plagiarism:
Plagiarism is the act of misrepresenting as one's own original work the ideas, interpretations,
words or creative works of another. These include published and unpublished documents,
designs, music, sounds, images, photographs, computer codes and ideas gained through
Note: A Case Study submitted after the due date and time (for which no extension has been
granted prior to the due date), will incur a late submission penalty. The penalty is at the
rate of 5% of the total available marks for the assessment item, for each calendar day or part
thereof that it remains overdue. Once a case has been marked and discussed, there can be
no late submissions. Assessment submitted more than 10 days after the due date will
receive zero marks.
Section 1: Background
Provide a brief overview of the salient background information provided in the case. This
information should be relevant for your consideration of the company’s problems and issues
(It must add value!). You MUST NOT reproduce the text of the case – you only have to
include what is pertinent to the problems and issues of the case!
You need to describe the relevant characteristics of the business (its products/services,
processes, existing systems (e.g. pricing system), strategy and any important stakeholders
(if relevant), etc.); relevant characteristics of the industry in which the business participates
(intensity of competition; how the industry is changing etc.); relevant general business
conditions (market/economy growing or in recession etc.), and any other relevant
information that should be considered as background for the case.
As general guidance to do this section, you can look at the “Case Study Write-ups” uploaded
on Blackboard.
(10 marks)
Identify (i) the problem(s) facing the company and (ii) the issues that could be causing the
problem(s) the company is facing and how you can see this manifesting in the details of the
case (i.e., why did you come to this conclusion?). You should provide a brief discussion of
the problem and issues (i.e., how they relate?) but do not analyse.
Look at the document Use of Case Studies to Learn in ACCT3104 and use it as a guide to
work in the case. In this document you can see a problem is something fairly specific and
reasonably well understood – even if its solution is not (e.g., profits keep falling even though
we believe we are doing a good job).
An issue is a more general thing – it also requires attention but needs to be better
understood before specific solutions are considered (e.g., how the pricing approach is
impacting profitability, why?).
You need to get an understanding of the problem and issues before you can diagnose the
underlying cause and recommend potential solutions!
(20 marks)
Once you have identified the problem and issues (in Section 2), consider information in the
case that is relevant to them and also consider the theory, concepts and techniques we have
learned in class thus far. Try to diagnose the underlying cause of the problems and issues
you have identified and support it with analysis and discussion. In addition, analyse the
effect of alternative decisions you may make in this case comparing the current situation with
what would you suggest. In this case, data and exhibits are provided for you to analyse and
find evidence to support your claims – use them here. You should present information of
your analysis in the Appendix Tables, of in any additional tables or graphs where appropriate
on the additional page, and simply refer to them in the body of your case.
(50 marks)
Section 4: Recommendations
In this section, you should provide your recommendations for addressing the problem(s) and
issues you have identified. These recommendations are actions that should help to resolve
or alleviate the problems and issues you have identified in Section 2 and should be
appropriately supported by the analysis and discussions you have presented above in
Section 3 (i.e., does it all link? Is it a cohesive argument?). You may also consider if there
are any limitations to implementing your suggested recommendations, or to your analysis.
(15 marks)
(5 Marks)
1. Explain why the government regulators are sensitive to the amount of claims submitted to
the government insurance programs in comparison to retail prices?
This question introduces a main point of the case: government regulations. You
should consider not only the implications of pricing decisions but also the reasons for
the government’s involvement with the issue.
Try to integrate this into the ‘Background’.
With the understanding that pricing decisions are critical to Dynamic Medical
Solutions for strategic purposes and for compliance purposes, this question
addresses another major issue of the case: the cost of providing goods and services
to customers eligible for government benefits. You should consider the relationship
between government regulations and operating costs.
Try to integrate this into the ‘Problems and issues’.
3. Consider the information for the two products shown in Table 3. In accordance with the
Office of the Inspector General’s suggestions for “substantially in excess,” are the
government programs reimbursement rates for each of Dynamic Medical Supplies’ products
presently “substantially in excess” of the “usual charges”?
This question provides an initial basis for you to determine if pricing issues exist. The
proposal from the Office of the Inspector General (OIG) offers a simple method for
diagnosing potential pricing problems. If it wasn’t already clear to you from reading
the case, you should understand that Dynamic Medical Supplies is currently charging
the maximum permitted selling price to their government customers, i.e. $2.20 for the
Nutrition Supplement, and $8.82 for the Nondurable Gloves.
Try to integrate this into the ‘Quantitative analysis and discussion – Part 1’.
This question directs your attention to three tangible problem-solving alternatives for
the purpose of evaluating the consequences of each course of action. In the process,
you should be encouraged to consider two crucial tasks of the analysis: (1) determine
new selling prices or reimbursement amounts, along with their implications, that
would fit within the regulation (addressed in 4a and 4b) and (2) determine unit
product costs and profit margin percentages in establishing “good cause” (addressed
in 4c).
Q4a. Raise prices charged to cash and carry customers such that the government
programs reimbursement rate is no more than 20% higher than the newly calculated
amount.
o Try to integrate this in the ‘Quantitative analysis and discussion – Part 2’
Q4c. Attempt to establish “good cause.” Refer to some of the principles and concepts
you have learned in the course (for example, customer profitability analysis and
allocations of overhead) in establishing “good cause.” Incorporate details of your
calculations by completing the Appendix Tables, which will aid DMS in establishing
“good cause” and apply them specifically to the two products shown in Table 3.
o This will require you to perform cost allocations and select appropriate bases
for the allocation(s). Consider what are your revised total cost per unit and
overall profit margin on the two products?
o Try to integrate this in the ‘Quantitative analysis and discussion – Part 4’
Your responses in this section will be partially based on your analyses in Question
4c. However, you should also incorporate the qualitative information from Table 4 of
the case in your analyses.
Try to integrate this in the ‘Qualitative and quantitative analysis and discussion’.
Up until this question, you will have responded with an analysis that you believe is
appropriate under the circumstances. This last question gives you an opportunity to
consider how your analysis may be viewed by others, an important consideration
given the possibility that a regulatory audit could be performed.
Try to integrate this into the ‘Recommendations’
3.4 Appendix Tables You have made no attempt to Most calculations are provided Some calculations are correctly Most calculations are correctly All calculations are correctly
You must complete each of the complete the appendix tables. with some errors. provided. provided. provided.
Appendix Tables. (Note these are
marked as correct or incorrect, no
consequential marking) (10)
3.5 Quantitative analysis and You have made no attempt to You have prepared an You have prepared a sound You have prepared a good and You have prepared a comprehensive
discussion - Part 4 provide an analysis and inadequate analysis and analysis and discussion of the reasonably well developed and well developed analysis and
Attempt to establish “good cause.” discussion of the relevant discussion of the relevant relevant characteristics. analysis and discussion of the discussion of the relevant
Refer to some of the principles and characteristics. characteristics. relevant characteristics. characteristics.
concepts you have learned in the
course (for example, customer
profitability analysis and allocations
of overhead) in establishing “good
cause.” Incorporate details of your
calculations by completing the
Appendix Tables, which will aid DMS
in establishing “good cause” and
apply them specifically to the two
products shown in Table 3. (10)
3.6 Qualitative and quantitative analysis You have made no attempt to You have prepared an You have prepared a sound You have prepared a good and You have prepared a comprehensive
and discussion provide an analysis and inadequate analysis and analysis and discussion of the reasonably well developed and well developed analysis and
Looking back at your calculations and discussion of the relevant discussion of the relevant relevant characteristics. analysis and discussion of the discussion of the relevant
analyses performed in question 4c do characteristics. characteristics. relevant characteristics. characteristics.
you believe the company can
establish and support “good cause” in
submitting claims for the maximum
allowable rates offered by
government programs? In answering
this question, first consider the
qualitative evidence you have already
developed. Second, develop a
quantitative analysis appropriate to
use in establishing or supporting your
qualitative evidence. (10)
4. Recommendations (15) You have not developed any You have developed few practical You have developed some practical You have developed most of the You have developed clear, practical
Recommendations must be actions that practical recommendations. recommendations for DMS to recommendations for DMS to practical recommendations for and comprehensive
management can take that follow from the address the problem(s) and address the problem(s) and issues DMS to address the problem(s) recommendations for DMS to address
analysis. The recommendations must reflect issues of the business. of the business but these are not and issues of the business. the problem(s) and issues of the
the discussion and analysis of the case (i.e., complete. business.
5. Presentation and readability (5) The Your case presentation and Your case presentation and Your case presentation and Your case presentation and Your case presentation and
students have proof read their submission, readability is extremely poor. readability is below average. readability is satisfactory. readability is above average. readability is well above average.
and presented it as a well-structured and
cohesive case.
You must complete each of the Tables below and include them as an Appendix in
your submission. If there are any additional calculations you wish to show that relate
to these Tables please do so using footnotes. Any additional calculations beyond
those relevant to these Tables should be shown on the additional page.
(Before allocating operating costs for the most recent year to the respective customer bases,
a decision has to be made about the methods used for allocating shipping and
administration costs. Shipping employees likely do not handle orders in a materially different
way because of a particular customer type. But these employees handle more government
programs orders because of the disproportionate amount (75%) of sales to these customers.
As such, this should help you to decide the appropriate allocation base for shipping. The
same logic should be applied to administration costs.)
Table A1: Operating Expenses by Department and Cost Allocations by Customer Base
Total Costs Government Cash and Carry
Programs Allocation2 (25%)
1
Allocation (75%)
Customer Service $660,000 $ $
Shipping $870,000 $ $
Billing $120,000 $ $
Compliance $120,000 $ $
Administration $430,000 $ $
Total Operating $2,200,000 $ $
Expenses
1
Customer Service: % = $
Shipping: % = $
Billing: % = $
Compliance: % = $
Administration: % = $
2
Customer Service: % = $
Shipping: % = $
Billing: % = $
Compliance: % = $
Administration: % = $
(With the operating costs divided by customer type, the costs can be further allocated to the
company’s products based on percentage of sales. Table A2 should include allocation
amounts for the two selected products.)
Table A4: Calculation of Total Cost per Unit and Profit Margin Percentage: Nutrition
Supplement
(A) (B) (A + B) (C) Price (C) – (A Profit
Product Operating Total per Unit +B) Profit Margin %
Cost per Cost per Cost per Margin
Unit Unit Unit per Unit
Cash and $ $ $ $ $ %
Carry
Government $ $ $ $ $ %
Programs
Table A5: Calculation of Total Cost per Unit and Profit Margin Percentage: Nondurable
Gloves
(A) (B) (A + B) (C) Price (C) – (A Profit
Product Operating Total per Unit +B) Profit Margin %
Cost per Cost per Cost per Margin
Unit Unit Unit per Unit
Cash and $ $ $ $ $ %
Carry
Government $ $ $ $ $ %
Programs
Overhead per
Unit
Product Cost
per Unit
Total Unit Cost