A

LIVE PROJECT
IN
MARKETING MANAGEMENT
ON

“A STUDY ON THE SATISFACTION OF

THE CUSTOMER BY DIFFERENT
PRODUCT WITH A SIMILAR PRICE”

SUBMITTED BY:
MANJUNATH R K (5NB11598)

UNDER THE GUIDANCE OF

GUIDE. PRINCIPAL.
PROF.ANITA DR.M.S.ZALKI.
 CERTIFICATE

This is to certify that Mr.MANJUNATH R K (5NB11598)

the student of M.B.A.-Il Semester has successfully
completed a project entitled “A STUDY ON THE
SATISFACTION OF THE CUSTOMER BY
DIFFERENT PRODUCT WITH A SIMILAR
PRICE”
As a requirement in Master of Business
Administration as prescribed by ICFAI University,
Hyderabad for the academic year 2006-07.

DATE:
PLACE: GULBARGA PRINCIPAL
Dr.MADHUSUDAN ZALK
 DECLARATION

I hereby declare that the project entitled “A STUDY

ON THE SATISFACTION OF THE
CUSTOMER BY DIFFERENT PRODUCT
WITH A SIMILAR PRICE”
Has been prepared by me under the guidance of
Prof. ANITA.S
This project report is to be submitted to the principal,
ICFAI NATIONAL COLLEGE, GULBARGA as is
required to be an M.B.A.

I also declare that this report will not be submitted to

any other University for the award of any degree or
diploma.

Date: MANJUNATH R K
Place: Gulbarga. (5NB11598)
 CONTENTS

1. INTRODUCTION
2. OBJECTIVES OF THE STUDY
3. LIMITATION OF THE STUDY
4. METHODOLOGY OF THE STUDY
5. FACTS AND OBSERVATIONS.
6. CONCLUSION
7. BIBLIOGRAPHY
 INTRODUCTION

In order to acquire a secure Mkt share, company

can either offer their products at a low cost or try to
gain cost leadership, or differentiate their product in
order to gain a competitive edge. Product
differentiation is the process by which companies
manufacture & design products in a way that makes
customer perceive them as different from those
manufactured by other companies. Companies’
differentiate themselves from their compotators on
the basis of physical attributes of the Product,
Service, type of distribution & positioning.
Differences in Quality .Features style, price, or image
are usually the basis for differentiating the products.
 OBJECTIVES OF THE STUDY

To know what are the basic qualities should be in the

product to satisfy customer. And what are the other
ways to attract the customers.
 LIMITATIONS OF THE STUDY.

Due to Small Area for survey & Cost it

was not possible to in-depth study of the
objectives.
 METHODOLOGY OF THE STUDY

PRIMARY DATA:

Data which is collected for the first time keeping in view

of the objective of the investigation is known as primary
data. I used the following method to collect the data.

Direct personal interview of consumers.

 FACTS AND OBSERVATIONS.

I have made a survey of 100 people among them 60 people

where using Bajaj Pulsar DTS-I 8 people are using
HERO HONDA CBZ 28 people are using other brand.&
the differentiation between Bajaj Pulsar DTS-I & HERO
HONDA CBZ as follows.

Product Bajaj Pulsar DTS-I HERO HONDA

150 CBZ
Reason of
Satisfaction
COST Rs.54200 Rs.52586
Style Impressive Good
Service Fast Slow
Suspension Smooth Normal
Advertisements Regular Irregular

Resale Value 60% 45%

Mileage 40 to 50klm on Road 35 to 40klm on road

Shelf Start Yes Yes

CONCLUSION

By this live project I come to know that always

we have give concentration on advertisement
also & customer is ready to buy the product with
a little high cost but the product should satisfy
them.

BIBLIOGRAPHY
Students of SB College Gulbarga